msirach
10-12-2009, 08:59 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Evolution of technology in the automotive world (http://washington.bizjournals.com/washington/stories/2009/10/12/daily6.html)
http://www.cleanmpg.com/photos/data/501/2009_Jetta_TDI1.jpgTucker Echols - BIZJOURNALS (http://washington.bizjournals.com) - October 12, 2009
VW is following the success of Toyota and Ford by making contact with consumers very easy.--Ed.
Despite a rising tide of opposition to the mixing of mobile phones and automobiles, Volkswagen of America Inc. is encouraging the combo, launching a mobile Web site compatible with Web-enabled cell phones and mobile devices.
Volkswagen of America, which is headquartered in Herndon, said in announcing its new site that “constantly on the go” shoppers could now avoid having to do research about a new Volkswagen at home. Instead, potential owners could, “find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.”
The site, mobile site (m.vw.com) is data rich with all of the information found at vw.com, including instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.
"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," said Volkswagen general manager of digital marketing Charlie Taylor. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," Taylor said. “The result is a service that can help consumers and owners find the information they need when they need it.”... http://washington.bizjournals.com/washington/stories/2009/10/12/daily6.html
http://www.cleanmpg.com/photos/data/501/2009_Jetta_TDI1.jpgTucker Echols - BIZJOURNALS (http://washington.bizjournals.com) - October 12, 2009
VW is following the success of Toyota and Ford by making contact with consumers very easy.--Ed.
Despite a rising tide of opposition to the mixing of mobile phones and automobiles, Volkswagen of America Inc. is encouraging the combo, launching a mobile Web site compatible with Web-enabled cell phones and mobile devices.
Volkswagen of America, which is headquartered in Herndon, said in announcing its new site that “constantly on the go” shoppers could now avoid having to do research about a new Volkswagen at home. Instead, potential owners could, “find a vehicle they're interested in while on the way to their Volkswagen dealership. And, if they have any questions before they arrive, the Volkswagen dealer's number is just a click away.”
The site, mobile site (m.vw.com) is data rich with all of the information found at vw.com, including instant access to Volkswagen's full model range of vehicles, along with links to national and regional special offers. Visitors to the site can also pick up free exclusive ringtones and wallpapers featuring popular imagery and sounds from recent Volkswagen advertising.
"When we designed our mobile site, we kept in mind that many of today's consumers are constantly on the go," said Volkswagen general manager of digital marketing Charlie Taylor. "We focused on location-based services such as the ability to find a dealer, schedule a test drive, and get a quote," Taylor said. “The result is a service that can help consumers and owners find the information they need when they need it.”... http://washington.bizjournals.com/washington/stories/2009/10/12/daily6.html