Right Lane Cruiser
10-08-2009, 08:15 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg America's most efficient midsized sedan begins a "tour of duty." (http://www.cleanmpg.com)
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fusion_Hybrid_1_000-mile_Challenge_with_Carl_Edwards_behind_the_wheel.jpgSean Welch - CleanMPG (http://www.cleanmpg.com) - October 8, 2009
How do you get more publicity for a famous car? Take it on a road trip, of course!
The 2010 Ford Fusion Hybrid embarks on an incredible journey this week, accompanying comedian Mark Malkoff on a 28-day quest to see how many mayors east of the Mississippi he can convince to give him keys to their cities
The Ford Fusion Hybrid is America's most fuel-efficient midsize sedan, and it offers class-leading features that will assist Malkoff on his adventure, such as Ford SYNCŪ, a voice-activated navigation system and an electrical outlet
Malkoff hopes to earn 100 keys to cities throughout the country before his journey with the Ford Fusion Hybrid ends on Nov. 1
The 2010 Ford Fusion Hybrid made news in April when it set a world record traveling 1,445 miles on a single tank of gas. The vehicle embarks on yet another incredible journey this week, accompanying comedian Mark Malkoff on an action-packed 28-day quest to see how many mayors east of the Mississippi Malkoff can convince to give him keys to their cities.
"Mark came to us with the idea, and we loved it," said Jeffrey Eggen, manager, Ford Car Experiential Marketing. "It fits in well with our strategy to raise awareness of our new Ford vehicles by getting real customers behind the wheel and letting them tell their own story."
Malkoff - who has made news before for doing unusual things like living and sleeping in an IKEA store for a week while his apartment was being fumigated - will have quite a story to tell, and he says he's thrilled to be partnered with the new Ford Fusion Hybrid.
"I always tell people I feel like I'm driving KITT from 'Knight Rider' because of all the cool technology in the car," said Malkoff. "It's the best car I've ever driven."
All of Malkoff's adventures behind the wheel of the Fusion Hybrid will be chronicled in cyberspace. Videos, photos and blogs will be featured daily at http://www.markmalkoff.com/keystothecity/, and Malkoff will provide interested followers with regular updates on social networking sites such as Twitter, Flickr and Facebook.
"Mark will be connected and working constantly with both hands securely on the wheel, thanks to the Fusion Hybrid's voice-activated Ford SYNCŪ communic
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fusion_Hybrid_1_000-mile_Challenge_with_Carl_Edwards_behind_the_wheel.jpgSean Welch - CleanMPG (http://www.cleanmpg.com) - October 8, 2009
How do you get more publicity for a famous car? Take it on a road trip, of course!
The 2010 Ford Fusion Hybrid embarks on an incredible journey this week, accompanying comedian Mark Malkoff on a 28-day quest to see how many mayors east of the Mississippi he can convince to give him keys to their cities
The Ford Fusion Hybrid is America's most fuel-efficient midsize sedan, and it offers class-leading features that will assist Malkoff on his adventure, such as Ford SYNCŪ, a voice-activated navigation system and an electrical outlet
Malkoff hopes to earn 100 keys to cities throughout the country before his journey with the Ford Fusion Hybrid ends on Nov. 1
The 2010 Ford Fusion Hybrid made news in April when it set a world record traveling 1,445 miles on a single tank of gas. The vehicle embarks on yet another incredible journey this week, accompanying comedian Mark Malkoff on an action-packed 28-day quest to see how many mayors east of the Mississippi Malkoff can convince to give him keys to their cities.
"Mark came to us with the idea, and we loved it," said Jeffrey Eggen, manager, Ford Car Experiential Marketing. "It fits in well with our strategy to raise awareness of our new Ford vehicles by getting real customers behind the wheel and letting them tell their own story."
Malkoff - who has made news before for doing unusual things like living and sleeping in an IKEA store for a week while his apartment was being fumigated - will have quite a story to tell, and he says he's thrilled to be partnered with the new Ford Fusion Hybrid.
"I always tell people I feel like I'm driving KITT from 'Knight Rider' because of all the cool technology in the car," said Malkoff. "It's the best car I've ever driven."
All of Malkoff's adventures behind the wheel of the Fusion Hybrid will be chronicled in cyberspace. Videos, photos and blogs will be featured daily at http://www.markmalkoff.com/keystothecity/, and Malkoff will provide interested followers with regular updates on social networking sites such as Twitter, Flickr and Facebook.
"Mark will be connected and working constantly with both hands securely on the wheel, thanks to the Fusion Hybrid's voice-activated Ford SYNCŪ communic