xcel
10-05-2009, 01:47 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg New ad campaign to feature “What’s next”. (cleanmpg.com/forums/showthread.php?p=235863)
http://www.youtube.com/v/JADI_jJtX2g&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 5, 2009
Toyota launched a new corporate advertising campaign, highlighting the company’s commitment to the environment, the economy and local communities. Built around the theme “Beyond Cars,” the campaign will include print and online ads, as well as a new television commercial.
“A founding principle of Toyota is ‘To contribute to society through the manufacturing of automobiles’,” said Steve Sturm, group vice president of Toyota Motor North America. “This campaign draws upon that core belief and gives concrete examples of how we’re putting this into action today and in the future.”
The campaign’s TV spot was filmed in Georgetown, Kentucky, home of Toyota’s largest U.S. plant. Everyone in the commercial, including all extras, is a Toyota team member. The spot features two team members carrying a life-size representational frame of a Camry through the streets of Georgetown. The voice-over reads:
What makes us an engine for the economy?
Plants across America
Nearly 200,000 jobs created
We see beyond cars.
The print ads follow a similar storyline and feature representational frames of the Camry, Prius and Highlander. The themes of the print ads are:
We see ways to enrich the community
We see a greener tomorrow
The print campaign will run in publications including The Wall Street Journal, The Atlantic, The New Yorker, The Economist, and Harvard Business Review.
The TV commercial will debut on NewsHour with Jim Lehrer on PBS on Monday, October 5, and will continue to run on PBS, as well as Sunday morning news shows Meet the Press, This Week and Face the Nation.
Additionally, banner ads and versions of the commercial will appear online on Huffington Post, The Week, Atlantic Wire, Washington Post, and NYTimes.com.
An item not mentioned was the 4,000+ jobs lost due to the closure of Toyota’s NUMMI manufacturing facility in California with its jobs being taken up in more expensive Japan and Canada?
http://www.youtube.com/v/JADI_jJtX2g&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 5, 2009
Toyota launched a new corporate advertising campaign, highlighting the company’s commitment to the environment, the economy and local communities. Built around the theme “Beyond Cars,” the campaign will include print and online ads, as well as a new television commercial.
“A founding principle of Toyota is ‘To contribute to society through the manufacturing of automobiles’,” said Steve Sturm, group vice president of Toyota Motor North America. “This campaign draws upon that core belief and gives concrete examples of how we’re putting this into action today and in the future.”
The campaign’s TV spot was filmed in Georgetown, Kentucky, home of Toyota’s largest U.S. plant. Everyone in the commercial, including all extras, is a Toyota team member. The spot features two team members carrying a life-size representational frame of a Camry through the streets of Georgetown. The voice-over reads:
What makes us an engine for the economy?
Plants across America
Nearly 200,000 jobs created
We see beyond cars.
The print ads follow a similar storyline and feature representational frames of the Camry, Prius and Highlander. The themes of the print ads are:
We see ways to enrich the community
We see a greener tomorrow
The print campaign will run in publications including The Wall Street Journal, The Atlantic, The New Yorker, The Economist, and Harvard Business Review.
The TV commercial will debut on NewsHour with Jim Lehrer on PBS on Monday, October 5, and will continue to run on PBS, as well as Sunday morning news shows Meet the Press, This Week and Face the Nation.
Additionally, banner ads and versions of the commercial will appear online on Huffington Post, The Week, Atlantic Wire, Washington Post, and NYTimes.com.
An item not mentioned was the 4,000+ jobs lost due to the closure of Toyota’s NUMMI manufacturing facility in California with its jobs being taken up in more expensive Japan and Canada?