xcel
09-09-2009, 10:35 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Not nearly as innovative as the Prius’ “Harmony”, campaign touts most advanced hybrid vehicle yet. (cleanmpg.com/forums/showthread.php?p=231920)
http://www.cleanmpg.com/photos/data/501/2010_Lexus_HS_250h2.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Sept. 9, 2009
2010 Lexus HS 250h - $35,000 to start and 35 mpgUS combined on the 08 EPA.
Ads promoting Lexus’ most fuel-efficient luxury vehicle; the 2010 Lexus HS250h hybrid sedan that offers an unprecedented blend of advanced technology, luxury and sustainable materials.
“With the HS, we’re bringing something to market that no one ever envisioned,” said Dave Nordstrom, vice president of marketing for Lexus. “People want to do the right thing … they want great mpg, but they also want the latest in technology, the latest innovations and a car that’s fun to drive. This vehicle has it all wrapped up in one.”
To launch the HS, Lexus debuts a marketing campaign highlighting the vehicle’s innovations. Titled, “Hello Someday,” the campaign reveals that the car of the future is now a reality.
In one of five television spots produced for the launch the voiceover reads: “Someday cars will use infrared to monitor the driver’s face and alert them when they’re not paying attention to the road. Hello Someday.” The ad, which showcases the vehicle’s available Pre-Collision System with Driver Attention Monitor, illustrates how Lexus delivers the possibilities of tomorrow, or “Someday,” to the forefront of the automotive industry today.
Ad Vids
http://www.youtube.com/v/GE4_wGDEgBk&hl=en&fs=1http://www.youtube.com/v/F06exzQ7Us4&hl=en&fs=1
Infrared and Radar
http://www.youtube.com/v/xiK1oab0AuY&hl=en&fs=1http://www.youtube.com/v/r0On-vccrdw&hl=en&fs=1
Satellite and Sonar
In addition to television, the marketing campaign includes print, online, event support and mobile applications. The TV spots, which break today, will air during both prime time and sporting events on ABC, CBS, FOX and NBC, as well as late night and on select cable networks. Print ads are slated to run in a broad range of news and lifestyle outlets, including Clear, Dwell, Esquire, Fast Company, GOOD, National Geographic, The Economist, The Week, Playbill, The New York Times and The Wall Street Journal.
The print campaign also includes a unique partnership with Condé Nast in which ads have been customized to appeal to the interests of the readers of individual Condé Nast magazines. Three different ads have been created featuring renowned visionaries in fashion, architecture and technology—Isabel and Ruben Toledo, Richard Meier, and John Maeda, respectively. The experts share what they believe innovation and the idea of “Someday” will look like in their discipline and how the HS fits into their view of the future.
2010 Lexus HS 250h
Lexus created a new category with the launch of the HS Hybrid, the fourth in its hybrid line up. The HS is efficient, luxurious and responsible.
Engineered from the ground up, the HS 250h redefines the word “hybrid” with a multitude of advanced vehicle technologies, making this hybrid unlike any other in the world.
The HS has four driving modes: Power, Regular, ECO and EV. The optional Heads-up Display clearly projects vehicle speed and other data on the windshield. Optional Lexus Enform allows for multiple points of interest to be pulled up from a home or office computer, or any Web-enabled device, and sent via the Internet directly to the vehicle’s available Navigation System. With an impressive 187 horsepower under the hood and an EPA-combined rating of 35 mpg, the HS has the best combined fuel mileage of any luxury car in the U.S. and gives new meaning to “having it all.”
The HS 250h has a base MSRP of $34,200. MSRP does not include the destination fee of $875. For additional information about the Lexus HS 250h, visit Lexus HS (lexus.com/HS).
http://www.cleanmpg.com/photos/data/501/2010_Lexus_HS_250h2.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Sept. 9, 2009
2010 Lexus HS 250h - $35,000 to start and 35 mpgUS combined on the 08 EPA.
Ads promoting Lexus’ most fuel-efficient luxury vehicle; the 2010 Lexus HS250h hybrid sedan that offers an unprecedented blend of advanced technology, luxury and sustainable materials.
“With the HS, we’re bringing something to market that no one ever envisioned,” said Dave Nordstrom, vice president of marketing for Lexus. “People want to do the right thing … they want great mpg, but they also want the latest in technology, the latest innovations and a car that’s fun to drive. This vehicle has it all wrapped up in one.”
To launch the HS, Lexus debuts a marketing campaign highlighting the vehicle’s innovations. Titled, “Hello Someday,” the campaign reveals that the car of the future is now a reality.
In one of five television spots produced for the launch the voiceover reads: “Someday cars will use infrared to monitor the driver’s face and alert them when they’re not paying attention to the road. Hello Someday.” The ad, which showcases the vehicle’s available Pre-Collision System with Driver Attention Monitor, illustrates how Lexus delivers the possibilities of tomorrow, or “Someday,” to the forefront of the automotive industry today.
Ad Vids
http://www.youtube.com/v/GE4_wGDEgBk&hl=en&fs=1http://www.youtube.com/v/F06exzQ7Us4&hl=en&fs=1
Infrared and Radar
http://www.youtube.com/v/xiK1oab0AuY&hl=en&fs=1http://www.youtube.com/v/r0On-vccrdw&hl=en&fs=1
Satellite and Sonar
In addition to television, the marketing campaign includes print, online, event support and mobile applications. The TV spots, which break today, will air during both prime time and sporting events on ABC, CBS, FOX and NBC, as well as late night and on select cable networks. Print ads are slated to run in a broad range of news and lifestyle outlets, including Clear, Dwell, Esquire, Fast Company, GOOD, National Geographic, The Economist, The Week, Playbill, The New York Times and The Wall Street Journal.
The print campaign also includes a unique partnership with Condé Nast in which ads have been customized to appeal to the interests of the readers of individual Condé Nast magazines. Three different ads have been created featuring renowned visionaries in fashion, architecture and technology—Isabel and Ruben Toledo, Richard Meier, and John Maeda, respectively. The experts share what they believe innovation and the idea of “Someday” will look like in their discipline and how the HS fits into their view of the future.
2010 Lexus HS 250h
Lexus created a new category with the launch of the HS Hybrid, the fourth in its hybrid line up. The HS is efficient, luxurious and responsible.
Engineered from the ground up, the HS 250h redefines the word “hybrid” with a multitude of advanced vehicle technologies, making this hybrid unlike any other in the world.
The HS has four driving modes: Power, Regular, ECO and EV. The optional Heads-up Display clearly projects vehicle speed and other data on the windshield. Optional Lexus Enform allows for multiple points of interest to be pulled up from a home or office computer, or any Web-enabled device, and sent via the Internet directly to the vehicle’s available Navigation System. With an impressive 187 horsepower under the hood and an EPA-combined rating of 35 mpg, the HS has the best combined fuel mileage of any luxury car in the U.S. and gives new meaning to “having it all.”
The HS 250h has a base MSRP of $34,200. MSRP does not include the destination fee of $875. For additional information about the Lexus HS 250h, visit Lexus HS (lexus.com/HS).