Archives




View Full Version : BMW’s August sales down 21.3% vs. August of 2008


xcel
09-01-2009, 04:39 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg With few to no cars that qualified for C4C, this is what the market is telling us. At least what the luxury market is telling us? (cleanmpg.com/forums/showthread.php?p=230864)

http://www.cleanmpg.com/photos/data/501/2009_Red_Mini_Clubman_-_50_years_fo_Mini.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Sept. 1, 2009

Mini Cooper had a decent month with sales off just 6.5%??? $18,550 to start and 32 mpgUS combined on the 08 EPA.

With 24,343 units sold for the month, sales volume for the August sales period was down 21.3 percent compared to August of 2008. For the year, BMW sales year-to-date reached 160,044 vehicles, down 26.5 percent, compared to 217,821 vehicles sold in the first eight months of last year.

BMW

BMW had its best month this year with a total of 19,232 units, down 24.5 percent compared to August 2008. Year-to-date, BMW brand sales were down 28.6 percent to 129,176 vehicles compared to 180,889 vehicles sold in the same period of 2008.

“We are happy with BMW sales this month because it shows a strengthening of the premium market,” said Jim O’Donnell, President of BMW of North America, LLC. “On the other hand, we always knew this month would be difficult in comparison to August 2008, because it was one of our strongest months on record.”

MINI

MINI USA reported sales of 5,111 automobiles, off 6.5 percent for August vs. August 2008 making August MINI’s fifth best month in its U.S. history back through 2002. Year-to-date, MINI USA reported sales of 30,868 automobiles, a decrease of 16.4 percent, compared to the 36,932 cars reported in the first eight months of 2008.

“Cash for Clunkers brought some new, more pragmatic customers to MINI who would probably not have considered the brand without the program,” said Jim McDowell, Vice President of MINI USA. “This is good and shows that for MINI, Cash for Clunkers was not just a ‘pull ahead’ of sales.”



Copyright 2006 Clean MPG, LLC. All Rights Reserved.