SlowHands
08-20-2009, 09:10 AM
http://www.cleanmpg.com/photos/data/2/European_Union_Flag.jpg “Fisker Automotive is only 19 months old, and we’re already as far along with the Karma as General Motors is with the Volt,” says company spokesman Rusell Datz (http://www.wired.com/autopia/2009/08/fisker-goal/#more-11652)
http://www.cleanmpg.com/photos/data/501/Fisker_Karma1.jpgChuck Squatriglia - WIRED (http://www.wired.com) - 08/19/09
One to watch, I really hope they do succeed. --Ed.
The only thing more aggressive than the styling of Henrik Fisker’s super-luxe plug-in hybrid is the goal he’s set for the company building it.
Fisker doesn’t plan to be a niche player in the emerging market for cars with cords, nor does he see Fisker Automotive building toys for the rich. He considers the Karma sedan the flagship of a company that will, within five years, rival Porsche in both the quality and quantity of its automobiles.
“I see us producing over 100,000 cars a year,” Fisker told Wired.com. “We can definitely carve out that sector.”
It’s an ambitious, audacious and, some would say, preposterous goal for a company that’s barely two years old. The chance of success is long, but Fisker is serious when he says he wants to dominate what he believes will be a huge market for plug-in hybrids. He says the Karma, which starts at $87,900 and goes into production in May, and some help from Uncle Sam building an “affordable” midsize sedan are the keys to achieving his goal.
But before Fisker Automotive can build 100,000 cars a year, it must build one.
The Karma made a lap of Mazda Raceway Laguna Seca on Saturday during the Rolex Monterey Historic Automobile Races. It was the first time the car was seen in public moving under its own power. The demonstration came less than two years after Fisker unveiled a Karma prototype at the Detroit auto show.
“Fisker Automotive is only 19 months old, and we’re already as far along with the Karma as General Motors is with the Volt,” company spokesman Rusell Datz told us moments before COO Bernhard Koehler took to the track.
It’s an apt analogy, as the two cars are essentially the same under the skin. Paul Boskovitz, Fisker Automotive’s director of powertrain and electronics, came to the company from General Motors after working on the EV1 and the Volt.... http://www.wired.com/autopia/2009/08/fisker-goal/#more-11652
http://www.cleanmpg.com/photos/data/501/Fisker_Karma1.jpgChuck Squatriglia - WIRED (http://www.wired.com) - 08/19/09
One to watch, I really hope they do succeed. --Ed.
The only thing more aggressive than the styling of Henrik Fisker’s super-luxe plug-in hybrid is the goal he’s set for the company building it.
Fisker doesn’t plan to be a niche player in the emerging market for cars with cords, nor does he see Fisker Automotive building toys for the rich. He considers the Karma sedan the flagship of a company that will, within five years, rival Porsche in both the quality and quantity of its automobiles.
“I see us producing over 100,000 cars a year,” Fisker told Wired.com. “We can definitely carve out that sector.”
It’s an ambitious, audacious and, some would say, preposterous goal for a company that’s barely two years old. The chance of success is long, but Fisker is serious when he says he wants to dominate what he believes will be a huge market for plug-in hybrids. He says the Karma, which starts at $87,900 and goes into production in May, and some help from Uncle Sam building an “affordable” midsize sedan are the keys to achieving his goal.
But before Fisker Automotive can build 100,000 cars a year, it must build one.
The Karma made a lap of Mazda Raceway Laguna Seca on Saturday during the Rolex Monterey Historic Automobile Races. It was the first time the car was seen in public moving under its own power. The demonstration came less than two years after Fisker unveiled a Karma prototype at the Detroit auto show.
“Fisker Automotive is only 19 months old, and we’re already as far along with the Karma as General Motors is with the Volt,” company spokesman Rusell Datz told us moments before COO Bernhard Koehler took to the track.
It’s an apt analogy, as the two cars are essentially the same under the skin. Paul Boskovitz, Fisker Automotive’s director of powertrain and electronics, came to the company from General Motors after working on the EV1 and the Volt.... http://www.wired.com/autopia/2009/08/fisker-goal/#more-11652