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View Full Version : Audi off just 8.3% in June vs. June of 08


xcel
07-01-2009, 06:18 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Audi beats the overall market decline and picks up market share in the process. (cleanmpg.com/forums/showthread.php?p=219271)

http://www.cleanmpg.com/photos/data/501/Audi_A3_TDI_near_Chicago.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - July 1, 2009

Audi A3 w/ the 2.0L TDI during the Audi Mileage Marathon lat year – Not here yet but should help overall sales when it arrives next year.

Herndon, VA. -- Audi reported June sales of 7,524 vehicles, a decrease of 8.3 percent from the 8,203 vehicles sold in the same month of 2008. Audi also reported a year-to-date sales volume of 37,845 vehicles, down 15.9 percent, compared to 45,023 vehicles sold in the first half of 2008.

Despite an economic environment that remains challenging at best, Audi expects its market share will improve in June, to 9.1% based on preliminary industry figures.

Preliminary sales and market share totals for the entire imported luxury vehicle segment in the U.S. indicate that Audi captured its second-highest share of the U.S. imported luxury car market in June 2009, trailing only the 9.2% share Audi achieved in April 2009. Audi also expects to realize an imported luxury vehicle share of more than 8.2% through the first six months of the year. That compares to a June 2008 Audi market share of nearly 7.8% and a January through June 2008 share of 6.7%.

"Each month of 2009 has demonstrated the strength of the Audi brand in the face of difficult economic headwinds,” said Johan de Nysschen, President, Audi of America. “The trend is clear: Audi is outperforming the rest of the imported luxury car market on a percentage basis. And this is happening without extraordinary discounting and other gimmicks. It is a testament to the long-term momentum Audi has developed and the caliber of our products in the freshest fleet out there.”

In its fourth full month, the recently released Audi Q5 luxury crossover vehicle continues to garner strong consumer interest. With 1,324 units sold in June, the Q5 surpassed the previous month's sales record by 84.9%. The rapid inventory turnaround at dealerships nationwide is another proof point of the strong demand for the Audi Q5.

With 737 units sold, the Audi A4 Cabriolet recorded a 20% sales gain in June 2009 from a month earlier and was down only 4.9% from June 2008 demand. Overall sales of the Audi A4 model portfolio reached 3,644 units in June and 18,101 through the first six months of the year.

Also continuing its strength in 2009, Audi A5 sales increased over last year by 167.9%, with 635 units sold this June. The A5 exceeded total sales from 2008 over the same period by 60.4%, due to 3,785 units sold in 2009.



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