xcel
06-17-2009, 11:46 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Social Media soon to be inundated with the “Prius Neighborhood.” (cleanmpg.com/forums/showthread.php?p=215819)
http://www.cleanmpg.com/photos/data/501/2010_Prius-III_-_best_on_vacation.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - June 17, 2009
2010 Toyota Prius-III - $22,000 to start and 50 mpgUS combined on the 08 EPA. What is not to like?
Dateline June 18, 2009: Joe Sixpack is placing $63 into his 14 mpg rated Dodge Durango SUV’s tank while watching Gas Station TV. He is informed of the location of a free Concert in the Park this weekend... The next feature is a Prius commercial espousing the benefits of far fewer pump visits and far less $ when you do.
Dateline June 19, 2009: Joe is surfing the net and receives a tweet from a friend talking about a new car and links him to the Toyota Prius-III (http://www.toyota.com/prius-hybrid/ ) web site.
Dateline June 21, 2009: Joe is heading to work and sees a Prius Billboard surrounded by living flowers...
Dateline June 23, 2009: Joe is watching his favorite ESPN segment when a commercial called Harmony (cleanmpg.com/forums/showthread.php?t=22112 ) is aired...
You get more power... and space. The world gets fewer SMOG forming emissions. The third generation Prius, it’s Harmony between man, nature and machine.
Dateline June 25, 2009: Joe is looking at his Durango’s fuel gauge in disgust knowing another $63 is about to disappear... Suddenly, the 2010 Toyota Prius’ is seen in a whole new light. Later that evening, he visits his local Toyota dealership with said Durango’s title in hand...
Brilliant, absolutely brilliant!
Oak Park, MI -- Gas Station TV and Toyota have launched "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens while informing viewers about the new 2010 third-generation Prius. "Prius Neighborhood" started airing yesterday.
The Prius Neighborhood segments direct people to GSTV (http://event.gstv.com). Once the local event information is submitted to the website, it is reviewed and built into the local events listing rotation at the pump and becomes searchable by zip code on the website.
Promoting local events first
Through the campaign's social media community integration, the events are posted to corresponding regional Twitter pages @GSTVevents, giving local drivers yet another channel to find out about local events. In addition, Facebook users can become fans of Prius Neighborhood, post new events, view posted events, interact with others and link to the event submission page through a custom-developed Prius Neighborhood application which can be added as a tab on users' profiles.
"Our Prius customers are very involved in their communities," said Kim McCullough, corporate manager of marketing communications for Toyota. "For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they're passionate about."
The 2010 Prius-III hook
The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day while filling their cars and trucks. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.
"This is one of the first demonstrations of the next generation of social media marketing campaigns - a TV/social media hybrid," said David Leider, CEO of Gas Station TV parent company Destination Media, Oak Park, Mich. "Today, social media is limited to reaching you via your PC or your Smartphone--essentially, 'computer to computer.' GSTV's proprietary Neighborhood platform is a game changer because it shifts and expands the flow of dialogue, enabling people to now inform TV content--'computer to TV'."
Prius Neighborhood on Gas Station TV is part of Toyota's integrated marketing campaign for the third-generation Prius, which began last month. The integrated campaign developed by Saatchi & Saatchi LA reaches consumers where they live with real-world installations, deep social networking and digital programs and traditional media.
Will the experience be felt in your own daily grind including the next stop at the pump? Only time will tell...
http://www.cleanmpg.com/photos/data/501/2010_Prius-III_-_best_on_vacation.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - June 17, 2009
2010 Toyota Prius-III - $22,000 to start and 50 mpgUS combined on the 08 EPA. What is not to like?
Dateline June 18, 2009: Joe Sixpack is placing $63 into his 14 mpg rated Dodge Durango SUV’s tank while watching Gas Station TV. He is informed of the location of a free Concert in the Park this weekend... The next feature is a Prius commercial espousing the benefits of far fewer pump visits and far less $ when you do.
Dateline June 19, 2009: Joe is surfing the net and receives a tweet from a friend talking about a new car and links him to the Toyota Prius-III (http://www.toyota.com/prius-hybrid/ ) web site.
Dateline June 21, 2009: Joe is heading to work and sees a Prius Billboard surrounded by living flowers...
Dateline June 23, 2009: Joe is watching his favorite ESPN segment when a commercial called Harmony (cleanmpg.com/forums/showthread.php?t=22112 ) is aired...
You get more power... and space. The world gets fewer SMOG forming emissions. The third generation Prius, it’s Harmony between man, nature and machine.
Dateline June 25, 2009: Joe is looking at his Durango’s fuel gauge in disgust knowing another $63 is about to disappear... Suddenly, the 2010 Toyota Prius’ is seen in a whole new light. Later that evening, he visits his local Toyota dealership with said Durango’s title in hand...
Brilliant, absolutely brilliant!
Oak Park, MI -- Gas Station TV and Toyota have launched "Prius Neighborhood," a first-of-its-kind TV program on Gas Station TV. The community relations program broadcasts consumer-generated local events and cause listings on at-the-pump screens while informing viewers about the new 2010 third-generation Prius. "Prius Neighborhood" started airing yesterday.
The Prius Neighborhood segments direct people to GSTV (http://event.gstv.com). Once the local event information is submitted to the website, it is reviewed and built into the local events listing rotation at the pump and becomes searchable by zip code on the website.
Promoting local events first
Through the campaign's social media community integration, the events are posted to corresponding regional Twitter pages @GSTVevents, giving local drivers yet another channel to find out about local events. In addition, Facebook users can become fans of Prius Neighborhood, post new events, view posted events, interact with others and link to the event submission page through a custom-developed Prius Neighborhood application which can be added as a tab on users' profiles.
"Our Prius customers are very involved in their communities," said Kim McCullough, corporate manager of marketing communications for Toyota. "For the launch of the third-generation Prius, we wanted to give them an innovative tool to help promote the philanthropic and community events they're passionate about."
The 2010 Prius-III hook
The Prius Neighborhood 30-second TV segments and consumer-generated local event segments will be watched by more than one million unique drivers a day while filling their cars and trucks. Complementing the Prius Neighborhood content segment, Toyota will run 15-second Prius spots and other Prius content.
"This is one of the first demonstrations of the next generation of social media marketing campaigns - a TV/social media hybrid," said David Leider, CEO of Gas Station TV parent company Destination Media, Oak Park, Mich. "Today, social media is limited to reaching you via your PC or your Smartphone--essentially, 'computer to computer.' GSTV's proprietary Neighborhood platform is a game changer because it shifts and expands the flow of dialogue, enabling people to now inform TV content--'computer to TV'."
Prius Neighborhood on Gas Station TV is part of Toyota's integrated marketing campaign for the third-generation Prius, which began last month. The integrated campaign developed by Saatchi & Saatchi LA reaches consumers where they live with real-world installations, deep social networking and digital programs and traditional media.
Will the experience be felt in your own daily grind including the next stop at the pump? Only time will tell...