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View Full Version : Toyota: Plug-in Hybrids Will Have Limited Appeal


Right Lane Cruiser
06-08-2009, 08:33 AM
http://www.cleanmpg.com/photos/data/2/Japanese_Flag_30x22.jpg “For many consumers with short commutes of 10 miles or less … a ‘Super Prius’ will be an attractive option.” (http://wheels.blogs.nytimes.com/2009/06/07/toyota-plug-in-hybrids-will-have-limited-appeal/?hp)

http://www.cleanmpg.com/photos/data/501/Toyota_OEM_PHEV-7_Trial_in_London.jpgJim Motavalli - NYTIMES (http://wheels.blogs.nytimes.com) - June 7, 2009

Hesitant or not, automakers will have to invest in this technology. --Ed.

What does Toyota really think about plug-in hybrid cars? It’s probably not a stretch to say the company has mixed feelings. The Japanese automaker was a sponsor of the third annual “Meeting of the Minds” on a broad range of environmental issues in Manhattan last week. Two of its executives made presentations — one backed up with an extensive PowerPoint — to demonstrate the major challenges facing the company as it prepares to lease a fleet of 500 Prius-based range-extended hybrids around the world.

Irv Miller, Toyota’s group vice president of environmental and public affairs, said in New York that after the batteries are depleted on a plug-in hybrid they become a heavy “boat anchor” until the car can be recharged from a wall outlet. He also expressed reservations about achieving the level of battery durability that can be guaranteed with a long-term warranty.

“The dog doesn’t hunt,” Mr. Miller said. “We may be trying to change the world for a very small part of the market. My wife, for instance, drives only seven miles a day, so a plug-in hybrid makes sense for her. She would need to go to a gas station once every other month.”

Bill Reinert, the company’s national manager of advanced technology, brought the PowerPoint. In his presentation and a subsequent interview, he cast doubt on plug-in cars achieving the 100-m.p.g. claimed by some aftermarket conversions. The extra weight resulting from larger battery packs, he said, means that... http://wheels.blogs.nytimes.com/2009/06/07/toyota-plug-in-hybrids-will-have-limited-appeal/?hp

cuchulain
06-08-2009, 11:28 AM
Hi

"Boat Anchor"

Under AVTA testing, Both the hymotion and CS conversions revert back to the non modified Prius fuel economy after the battery is depleted so there is no effect of the extra weight on fuel economy.

Strange thing to say.

Good Luck
Andrew

mparrish
06-08-2009, 11:41 AM
Given we are overwhelmingly a nation of 20-40 mile, 2 trip commuters, Toyota would do itself a favor by embracing the idea that (1) the PHEV is not a good solution for everyone, but (2) is a great solution for the average commuter.

"Very small part of the market". Weird thing to say.

I'll make you a deal Toyota. Give me a ~5kwh NiMH PHEV Prius option with 10-15 mile AER for $30k and $4 gallon/gas. If it sells poorly, I'll concede defeat.

Elixer
06-09-2009, 12:43 AM
The biggest thing they need is a high all electric speed, and smart programming to allow Joe Leadfoot to take advantage of the system. Joe Leadfoot won't get much better FE in a current Prius with a bigger battery because he won't know how to take advantage of the system.



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