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View Full Version : Toyota maxes Prius output but cautious on expansion


Right Lane Cruiser
06-05-2009, 08:10 AM
http://www.cleanmpg.com/photos/data/2/Japanese_Flag_30x22.jpg "Adding a line for the Prius would require investment in equipment, so we'll need to be cautious." (http://www.reuters.com/article/companyNews/idUST7910720090605)

http://www.cleanmpg.com/photos/data/501/2010_Prius_lower_price.jpgChang-Ran Kim - REUTERS (http://www.reuters.com) - June 5, 2009

I hope the demand materializes! --Ed.

Toyota Motor Corp (7203.T) has brought back overtime at two domestic factories to ramp up production of its hot-selling Prius, but said it would tread cautiously before adding capacity for the hybrid model at its other manufacturing sites.

The world's biggest automaker said on Friday it was building about 2,300 units of the Prius hatchback per day on four assembly lines at the Tsutsumi plant and a factory belonging to affiliate Toyota Auto Body Co (7221.T).

That is about 1.5 times the pace needed to meet its global sales target in 2010 of 400,000 units for the world's top-selling hybrid car.

Start of planned production for the Prius at a new U.S. plant in Mississippi has been put on hold indefinitely to save investment costs amid record losses for Toyota.

The third-generation Prius, which went on sale in Japan in mid-May and is now being rolled out gradually in the United States and Europe, already has a waiting list of several months in Japan, where it became the best-selling model in May. [ID:nT228789]

"Sales are very strong in Japan, but we'll have to see how it does overseas first to decide whether a further capacity expansion (for the Prius) is needed," Toyota Executive Vice President Takeshi Uchiyamada told a small group of... http://www.reuters.com/article/companyNews/idUST7910720090605



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