xcel
05-20-2009, 12:33 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg People instead of things... The effect was both positive and “Pretty”. (cleanmpg.com/forums/showthread.php?p=209064)
http://www.youtube.com/v/-_M-WaCg27k&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - May 19, 2009
Our last look at the 2010 Prius-III marketing with emotion (cleanmpg.com/forums/showthread.php?t=21887) campaign was just a primer of what was to come.
A touching statement made by one of the directors probably said it best:
"A very simple point is when we need to move the car around on stage and its in electric mode, it doesn’t stink and its super quiet. I love that! If everyone was driving Prius’, there would be a lot less junk in the air."
Now that many have seen or heard about the new 2010 Prius-III commercial, what was the creative motivation for those behind the scenes when making “Harmony”? Watch the “Making of” for a glimpse. And doing so while watching on a low power consumption LCD which makes a statement of our own :)
Toyota’s "Harmony" included the following:
Over 1,000,000 people were created from 200 extra’s
(9) 12-hour days went into its creation
(9) different nature costumes were created
Grass and Water people: 150
Trunks: 22
Stones: 20
Leaves: 30
Clouds: 20
Sun: 10
Flowers: 8
Butterflies: 8
Autumn Leaves: 23
http://www.youtube.com/v/-_M-WaCg27k&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - May 19, 2009
Our last look at the 2010 Prius-III marketing with emotion (cleanmpg.com/forums/showthread.php?t=21887) campaign was just a primer of what was to come.
A touching statement made by one of the directors probably said it best:
"A very simple point is when we need to move the car around on stage and its in electric mode, it doesn’t stink and its super quiet. I love that! If everyone was driving Prius’, there would be a lot less junk in the air."
Now that many have seen or heard about the new 2010 Prius-III commercial, what was the creative motivation for those behind the scenes when making “Harmony”? Watch the “Making of” for a glimpse. And doing so while watching on a low power consumption LCD which makes a statement of our own :)
Toyota’s "Harmony" included the following:
Over 1,000,000 people were created from 200 extra’s
(9) 12-hour days went into its creation
(9) different nature costumes were created
Grass and Water people: 150
Trunks: 22
Stones: 20
Leaves: 30
Clouds: 20
Sun: 10
Flowers: 8
Butterflies: 8
Autumn Leaves: 23