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View Full Version : Unconfirmed reports of up to 75,000 Prius-III orders in Japan for this week's launch


xcel
05-17-2009, 04:40 AM
http://www.cleanmpg.com/photos/data/2/Japanese_Flag_30x22.jpg American pre-orders appear much more subdued given local dealership confirmatory comments and discounts already appearing on Prius-III pre-orders. (cleanmpg.com/forums/showthread.php?p=208395)

http://www.cleanmpg.com/photos/data/523/2010_Prius-III_Blue_with_17_Wheels_-_Headline.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - May 17, 2009

2010 Toyota Prius-III - $22,750 to start (forget about seeing any stripper version) and 50 mpgUS combined is an enticing package.

Tokyo, Japan -- Toyota, which is currently attempting to stave off a severe loss of both market volume and share within the US the past two months has supposedly booked 75,000 pre-orders in Japan for its new 2010 Prius-III according to the Japanese Nikkei Business Daily.

2010 Toyota Prius-III sales resistance in the US

Speaking with local Toyota dealerships and seeing 2010 Toyota Prius-III pre-orders already being discounted in some locales leads CleanMPG to believe the more than 60% fall-off in 2009 Prius-II sales the previous two months is not exclusively due to the 2010 Prius–III’s imminent arrival. More than likely, the US marketplace simply is unable to consume the 15,000 + units per month at $22,750 + that Toyota had projected previously.

A Toyota spokeswoman would not confirm the Nikkei report, saying the automaker had not gathered dealers' orders ahead of its scheduled launch tomorrow.

Honda’s answer for the Japanese market - the 2010 Insight-II

In this battle for hybrid supremacy, Honda’s 2010 Insight-II has been acquired by more than 20,000 Japanese customers in its first 13 weeks of availability, exceeding expectations for that market by approximately 50%.

Unfortunately, that same enthusiasm has not translated to a US marketplace success just yet as less than 4,000 units have been purchased since initial availability occurred almost 7 weeks ago. Honda projected sales to approach 7,500 vehicles per month according to estimates obtained during the Press Preview last December.

US hybrid sales potential

Considering the current US automobile marketplace malaise, reaching the early projections of 180,000, 2010 Prius-III’s and 90,000 2010 Honda Insight-II’s sold within the US during the first 12 months is highly unlikely.

jhu
05-17-2009, 05:07 AM
A Prius for strippers? I wonder what that entails.

lightfoot
05-17-2009, 06:19 AM
A Prius for strippers? I wonder what that entails.
Probably more than I can afford.

Elixer
05-17-2009, 06:29 AM
guess we won't be seeing too many of them in Vegas...

Jess
05-17-2009, 08:21 AM
Less than 4k Insights sold? No wonder I haven't seen any around here in Charlotte. I have seen more 09 HCHIIs and Smart cars though.

Jess

ALS
05-17-2009, 11:30 AM
A Toyota spokeswoman would not confirm the Nikkei report, saying the automaker had not gathered dealers' orders ahead of its scheduled launch tomorrow.


Which means some maketing person at Toyota was shooting their mouth off about the pre-sales with out any real numbers to back it up.

The only good thing out of this report is that those who are really in the market for a Hybrid are going to be able to score one at a discount. For those who say well that means the resale will also drop because of the discount, remember supply and demand. Less sold this year means in four to five years there will be less available for resale.

lightfoot
05-17-2009, 11:41 AM
Which means some maketing person at Toyota was shooting their mouth off about the pre-sales with out any real numbers to back it up.
Ummmm maybe that was the idea?? One of the things marketing people do is to generate press. It worked here.

And the perception of hot sales may help persuade people to place orders and push up the numbers??



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