bestmapman
05-08-2009, 11:45 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Volkswagen Launches its First Consumer Blog Forum TDI Truth & Dare To Debunk Diesel Myths (http://www.cleanmpg.com/forums/showthread.php?t=21810)
http://www.cleanmpg.com/photos/data/501/2009_Jetta_TDI2.jpgJud Engles - CleanMPG (cleanmpg.com) - May 8, 2009
Yet another great move by VW moving the diesel message to the masses.
VW has a new forum called TDI Truth & Dare (tditruthanddare.com). The blog forum will seperate “diesel” from “clean diesel” and have active participation through two challenges. First, visitors will learn about clean diesel technology. Second,VW will invite visitors to get involved in the alternative fuel discussion by joining in online events like the “Tank Wars”. There is a fuel efficient driving challenge and applications like “Diesel Finder” and “Savings Calculator.” The blog will show facts and information from VW as well as other views. Members to keep everyone up to date on the latest diesel happenings. “Volkswagen believes that clean diesel offers drivers a high-mileage, fuel efficient vehicle without compromising on great performance,” said Tim Ellis, Vice President of Marketing, Volkswagen of America. “TDI Truth & Dare will engage consumers in conversation while it educates them about the clean diesel facts and how well our TDI family compares against competitive alternative fuel offerings.”
TDI Truth & Dare will have several contests, including Tank Wars. Also there will be Diesel Finder and Savings Calculator.
Tank Wars -An MPG challenge where VW challenges drivers surpass the Guinness World Record of 58 miles per gallon set in September 2008 by a Volkswagen Jetta TDI driven by John and Helen Taylor (bested as we all know just two months later by CleanMPG members ;)). Using Facebook, TDI drivers will be able to report on their MPG achievements. These which will be shown on a live leaderboard at Truth and Dare (tditruthanddare.com).
Diesel Finder shows that diesel is not hard find. There are over 60,000 diesel filling stations around the United States. This application will use your location to find the closest ultra-low-sulfur clean diesel filling stations and the best prices. It will even give you directions helping you get there more efficiently. I feature I could have used many times in the past.
Savings Calculator shows that green cars are not more expensive than other cars. With Savings Calculator, drivers can put a VW TDI up against competitive models for a side-by-side comparison of miles per gallon, cost per mile, annual fuel cost, carbon emissions and miles per tank to see how much money can be saved by driving a TDI.
The VW forum will be updated continuously throughout the year to keep the content fresh and engaging for the community. Also today, VW kicks off the latest installment of its DAS AUTO brand campaign. It will feature a collection of 30-second TV spots entitled “Meet the Volkswagens.” The new spots again feature Max the Beetle but also introduce a brand new character named BUS. Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Bus who calls upon Volkswagen’s tradition and heritage while, for the first time in an advertising campaign, directly calls out the competition on hot topics like mileage, fuel efficiency, cost of ownership and safety. The campaign will run for 8 weeks and will be supported online and at dealerships nationwide.
http://www.cleanmpg.com/photos/data/501/2009_Jetta_TDI2.jpgJud Engles - CleanMPG (cleanmpg.com) - May 8, 2009
Yet another great move by VW moving the diesel message to the masses.
VW has a new forum called TDI Truth & Dare (tditruthanddare.com). The blog forum will seperate “diesel” from “clean diesel” and have active participation through two challenges. First, visitors will learn about clean diesel technology. Second,VW will invite visitors to get involved in the alternative fuel discussion by joining in online events like the “Tank Wars”. There is a fuel efficient driving challenge and applications like “Diesel Finder” and “Savings Calculator.” The blog will show facts and information from VW as well as other views. Members to keep everyone up to date on the latest diesel happenings. “Volkswagen believes that clean diesel offers drivers a high-mileage, fuel efficient vehicle without compromising on great performance,” said Tim Ellis, Vice President of Marketing, Volkswagen of America. “TDI Truth & Dare will engage consumers in conversation while it educates them about the clean diesel facts and how well our TDI family compares against competitive alternative fuel offerings.”
TDI Truth & Dare will have several contests, including Tank Wars. Also there will be Diesel Finder and Savings Calculator.
Tank Wars -An MPG challenge where VW challenges drivers surpass the Guinness World Record of 58 miles per gallon set in September 2008 by a Volkswagen Jetta TDI driven by John and Helen Taylor (bested as we all know just two months later by CleanMPG members ;)). Using Facebook, TDI drivers will be able to report on their MPG achievements. These which will be shown on a live leaderboard at Truth and Dare (tditruthanddare.com).
Diesel Finder shows that diesel is not hard find. There are over 60,000 diesel filling stations around the United States. This application will use your location to find the closest ultra-low-sulfur clean diesel filling stations and the best prices. It will even give you directions helping you get there more efficiently. I feature I could have used many times in the past.
Savings Calculator shows that green cars are not more expensive than other cars. With Savings Calculator, drivers can put a VW TDI up against competitive models for a side-by-side comparison of miles per gallon, cost per mile, annual fuel cost, carbon emissions and miles per tank to see how much money can be saved by driving a TDI.
The VW forum will be updated continuously throughout the year to keep the content fresh and engaging for the community. Also today, VW kicks off the latest installment of its DAS AUTO brand campaign. It will feature a collection of 30-second TV spots entitled “Meet the Volkswagens.” The new spots again feature Max the Beetle but also introduce a brand new character named BUS. Voiced by actor Thomas Haden Church, BUS is a talking ruby red 1963 Volkswagen Bus who calls upon Volkswagen’s tradition and heritage while, for the first time in an advertising campaign, directly calls out the competition on hot topics like mileage, fuel efficiency, cost of ownership and safety. The campaign will run for 8 weeks and will be supported online and at dealerships nationwide.
