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View Full Version : Toyota plan could leave No. 1 GM in the dust.


xcel
09-20-2006, 06:35 PM
Toyota’s share of the American market is growing, mainly at the expense of the U.S. makers. (Automaker says it will boost global sales to 9.8 million vehicles in 2008)

AP - Sept. 20, 2006

http://www.cleanmpg.com/photos/data/501/Toyota_President_plans_to_overtake_GM.jpg
Lexus GS450h just one of many automobiles to help Toyota become number one.

TOKYO - Toyota announced an ambitious plan Wednesday to boost global sales to 9.8 million vehicles in 2008 - driving home a message of stellar success as its troubled U.S. rivals are closing plants and scaling back production.

Japanese automaker Toyota Motor Corp. already surpassed Ford Motor Co. as the world’s No. 2 automaker in annual global vehicle sales in 2003.

And the latest plan shows Toyota is readying to overtake General Motors Corp. as No. 1. GM sold 9.2 million vehicles worldwide in 2005, the second-largest volume in the company’s history.

Soaring oil prices have proved a godsend for Toyota as drivers turn to fuel-efficient cars. Toyota models have a solid reputation for that with the Prius hybrid, Corolla compact and the midsize Camry, the best-selling model in the U.S. for eight of the last nine years.

In contrast, GM and Ford have long relied on sales of larger vehicles, including trucks and sport utility models, to drive profits, and have been devastated by the recent consumer shift to small cars.

Toyota said it sold 8.13 million vehicles worldwide in 2005, and is set to sell about 8.85 million vehicles this year, including sales from subsidiaries, truckmaker Hino Motors and Daihatsu Motor Co., which makes small cars.

Toyota’s share of the American market is growing, mainly at the expense of the U.S. makers, climbing to 16.1 percent in August, up from 13.8 percent a year ago.

“American automakers are in trouble because their products aren’t selling,” said Shotaro Noguchi, auto analyst with Mitsubishi UFJ Securities Co. in Tokyo.

He said Toyota’s main challenge would be to keep profitability up as it lifts vehicle sales. “It’s a positive and aggressive plan,” he said.

Toyota President Katsuaki Watanabe declined to give a vehicle production target for 2008 but said the number may be slightly higher than the sales figure.

“We are aiming for steady growth through strengthening all our operations,” Watanabe told reporters at a Tokyo hotel, adding the manufacturer hopes to strengthen quality control, expand overseas production and cut costs.

According to figures released by Detroit-based GM earlier this month, the American automaker produced 9.05 million autos worldwide in 2005.

GM does not release forecasts for its global vehicle sales but is aware of the serious rivals it faces, spokesman John M. McDonald said Wednesday.

“We respect our competition around the world, and were realistic about our challenges and opportunities,” he said. “We know we have to earn the right to maintain our global sales leadership, and were doing that day after day.”

When comparing earnings, the contrast between GM and Toyota is even more striking.

Toyota’s profit jumped 39 percent in its fiscal first quarter ended June 30 to 371.5 billion yen ($3.1 billion).

In contrast, GM lost $3.4 billion in the April-June period, mostly because of an anticipated charge for employee buyouts and other restructuring costs. Without one-time charges, the company would have earned $1.2 billion for the quarter.

GM has been stumbling amid intense competition from Asian rivals, including Toyota, and lost $10.6 billion last year. Since November, it has been tackling major restructuring that called for closing 12 plants by 2008, slashing its work force, reducing capacity and cutting costs.

GM is in talks with Nissan Motor Co. of Japan and Renault SA of France about the possibility of joining their global alliance.

In contrast, GM lost $3.4 billion in the April-June period, mostly because of an anticipated charge for employee buyouts and other restructuring costs. Without one-time charges, the company would have earned $1.2 billion for the quarter.

GM has been stumbling amid intense competition from Asian rivals, including Toyota, and lost $10.6 billion last year. Since November, it has been tackling major restructuring that called for closing 12 plants by 2008, slashing its work force, reducing capacity and cutting costs.

GM is in talks with Nissan Motor Co. of Japan and Renault SA of France about the possibility of joining their global alliance.

TonyPSchaefer
09-20-2006, 10:41 PM
Toyota President Katsuaki Watanabe declined to give a vehicle production target for 2008 but said the number may be slightly higher than the sales figure. This is an amazingly responsible statement. Truly shows foresight and an unwillingness to stockpile vehicles just for the sake of making vehicles.

brick
09-21-2006, 06:58 AM
The tax credits are running out, and the fuel economy buzz may have tapered off...for now. Toyota needs to pick up some of the slack in order to continue this rapid growth, and maintaining that inventory to meet demand is one great way to do it. Prius sales figures were down, what, 5% vs last year? I wonder how that figure compares to the number of people who walked into a dealership, were told that they could have one but not for three to six months, and then said "screw it, I don't want it that badly?" There is also a cost factor, because dealers can't mark the car up from MSRP if there is no perceived supply shortage. That's a smart move, because Toyota corporate isn't the party that benefits from the supply-induced markups: it's the dealers.

Besides, they may as well have inventory hanging around for the next fuel price spike. You know that it's going to happen and we're all going to be like "OMG, gas prices are climbing like whoa! TO DA HYBRIDZZ!!!"

TonyPSchaefer
09-21-2006, 08:41 AM
There is speculation over on PriusChat that the 5% drop in Prius sales might be in part due to a shortage of cars and parts. Unfortunately, the introductions of other hybrid models such as the Lexus and Camry cannibalize the parts previously exclusively dedicated to the Prius.

I'm not arguing, just trying to offer a frame for the lowered sales numbers. Proper perspective would be a ratio of made:sold. If they produced 5% less and sold them all, then yes, they sold 5% less but still maintained a 100% made:sold ratio.

xcel
09-21-2006, 06:34 PM
Hi Tony:

___I stopped believing the parts shortage discussion over 2 years ago. I could see a production shortfall with the 04’s and into early 05 as production ramped up given it may have been an ordeal for Panasonic, Asian, and Toyota. Not all the way into 06/07 however. The numbers for all HSD equipped Toyota’s and Lexus’ do not make sense for the limited supply. Toyota built an entire factory to build P/U trucks down in Texas in as little time so there is absolutely no way that Aisin AW or Panasonic is having trouble meeting demand for whatever Toyota asks for after 3 + years of lead time.

___I have speculated on this before but Toyota has a halo car and plans on keeping it that way because TMC makes more profit by selling a loaded up Corolla or Camry then they do a loaded up Prius II? Still yet to be proven but they have to make up that investment and just being profitable on a per car basis is not the same as the program being profitable for the corporation. Ford has said in the past it needs to see 70,000 sales of the FEH just to break even not including the ½ a billion or so in development to bring the FEH to the consumer. The Prius II’s sales numbers from 04 forward are not that far in front of this minimum and the HiHy and RXh are not coming in anywhere near close.

Year|Model|Total sales|August YTD sales
2004|Prius I/II|53,991|NA
2005|Prius II|107,897|72,849
2006|Prius II|NA|70,447

___Good Luck

___Wayne



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