Right Lane Cruiser
05-05-2009, 07:48 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg At $2 a gallon for regular unleaded, the most-enthusiastic purchasers of hybrids are governments and corporations eager to wear green. (http://online.wsj.com/article/SB124147217951984705.html)
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fusion_Hybrid_2.jpgJoseph White - The Wall Street Journal (http://online.wsj.com) - May 5, 2009
This "29mpg on the highway is efficient!" claim has to end. --Ed.
The government's rescue plan for General Motors Corp. and Chrysler LLC has focused on financial engineering. Soon, the Obama administration and whoever is running GM and Chrysler will have to confront a more-challenging problem: how to sell the cars they want America to buy.
President Barack Obama said during his press conference last week that just because the government could hold shares in GM and Chrysler doesn't mean he intends to micromanage their affairs. Then he added, "I'm not an auto engineer, I don't know how to create [an] affordable, well-designed plug-in hybrid. But I know that if the Japanese can design [an] affordable, well-designed hybrid, then doggone it, the American people should be able to do the same. So my job is to ask the auto industry: Why is it you guys can't do this?"
GM and Chrysler's new management teams will likely treat this question as something more than a suggestion. What's worth watching is whether they will deliver a complete answer.
It's not as if American consumers won't buy efficient vehicles. Seven of the top-10-selling vehicles in April were cars that average 29 miles per gallon on the highway or better. The top seller was the Honda Accord, which gets 30 mpg on the highway in its four-cylinder version.
But this must be kept in perspective. Total small-car sales are down 33% for the year, and small cars from domestic brands in the segment that includes the... http://online.wsj.com/article/SB124147217951984705.html
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fusion_Hybrid_2.jpgJoseph White - The Wall Street Journal (http://online.wsj.com) - May 5, 2009
This "29mpg on the highway is efficient!" claim has to end. --Ed.
The government's rescue plan for General Motors Corp. and Chrysler LLC has focused on financial engineering. Soon, the Obama administration and whoever is running GM and Chrysler will have to confront a more-challenging problem: how to sell the cars they want America to buy.
President Barack Obama said during his press conference last week that just because the government could hold shares in GM and Chrysler doesn't mean he intends to micromanage their affairs. Then he added, "I'm not an auto engineer, I don't know how to create [an] affordable, well-designed plug-in hybrid. But I know that if the Japanese can design [an] affordable, well-designed hybrid, then doggone it, the American people should be able to do the same. So my job is to ask the auto industry: Why is it you guys can't do this?"
GM and Chrysler's new management teams will likely treat this question as something more than a suggestion. What's worth watching is whether they will deliver a complete answer.
It's not as if American consumers won't buy efficient vehicles. Seven of the top-10-selling vehicles in April were cars that average 29 miles per gallon on the highway or better. The top seller was the Honda Accord, which gets 30 mpg on the highway in its four-cylinder version.
But this must be kept in perspective. Total small-car sales are down 33% for the year, and small cars from domestic brands in the segment that includes the... http://online.wsj.com/article/SB124147217951984705.html
