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04-01-2009, 07:48 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg A luxury marque offers no respite from the downturn... BMW and Mini sales off 22.9% (cleanmpg.com/forums/showthread.php?p=198076)

http://www.cleanmpg.com/photos/data/501/Mini_Convertible.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – April 1, 2009

2009 Mini Convertible - $24,550 to start and 32 mpgUS combined on the 08 EPA. Fun and fuel efficient never sounded so good.

Woodcliff Lake, NJ -- BMW in the US includes both BMW and MINI reported March total sales of 21,125 vehicles, a decrease of 22.9 percent over the 27,404 vehicles sold in the same month of 2008. For the first quarter, BMW reported a year-to-date sales volume of 51,244 vehicles, down 25.2 percent, compared to 68,529 vehicles sold in the same period a year ago.

BMW

Sales of BMW brand vehicles decreased 24.2 percent in March for a total of 17,520 vehicles compared to 23,115 vehicles reported in the same month a year ago. Year-to-date, BMW brand sales were down 26.8 percent, to 42,731 vehicles compared to 58,365 vehicles sold in the same period of 2008.

“In March, we saw a mixed cocktail of good, bad and ugly signals in the market and for us, I'm happy to say we're starting to see a bit more of the good,” said Jim O’Donnell, President of BMW of North America, LLC. "Our sales were stronger than expected back at the beginning of the month and a bit of spring lift puts us in the premium market lead in March and the first quarter as well. No celebrating, however, because further loosening of the credit reins is needed to see even more buying action."

MINI

MINI USA reported sales of 3,605 automobiles, down 15.9 percent from the 4,289 cars sold in March 2008. For the first quarter, MINI USA also reported sales of 8,513 automobiles, a decrease of 16.2 percent, compared to the 10,164 cars reported in March 2008.

"Like the swallows from Capistrano, we're seeing March bring some life to our segment," said Jim McDowell, Vice-President of MINI USA. "MINI sales are still tracking below last year but the gap has remained stable throughout the first quarter, and more people are configuring cars on the internet – all signs of cautious optimism that the traditional spring lift will happen again this year.”

The new MINI Cooper and Cooper S Convertible are the latest additions to MINI’s product line-up in the U.S. Both products arrived at MINI dealerships last month. This month, the MINI John Cooper Works Convertible follows.



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