xcel
02-16-2009, 03:05 AM
The road ahead may be bumpy, but one thing is certain — the auto industry's future lies in eco-friendly cars. (http://auto.theglobeandmail.com/servlet/story/RTGAM.20090213.whShowGreenMain0213/GAStory/specialGlobeAuto/home)
http://www.cleanmpg.com/photos/data/501/2011_Chevrolet_Volt1.jpgJeremy Cato – Globe and Mail (theglobeandmail.com) – Feb. 14, 2009
Chevrolet Volt – 40-miles AER and GM’s own “New” Halo car.
Viper’s relegated to museums while Volt and Prius will be everyman’s actual transport. -- Ed.
Green is the new halo colour for an auto industry looking to cast itself as the leader of a revolution in personal transportation.
Until very recently, the global auto industry did not see green cars as the key to building brand awareness and status. Fuel economy, low emissions, and low-drag aerodynamic designs with a focus on fuel efficiency were not vehicle attributes around which a car maker found success promoting itself, a brand or even an individual model...
Think Dodge Viper in the early 1990s. Chrysler back then used the Viper as a metaphor for the whole company — a company boldly reinventing itself into what became for a short time in the mid-1990s a daring, envied and highly profitable car company...
First among them is the Toyota Prius hybrid hatchback. It's not particularly pretty and it's certainly not Viper-sexy, but in the past decade the Prius has been a world leader in creating a green image for Toyota...
The success of the Prius prompted executives at General Motors to completely re-think their approach to hybrids and electric cars — and to halo cars, in fact. And that led GM to the Chevrolet Volt extended range electric car. GM, at its 100th anniversary celebration last fall, said the future of the company rests on the success of the Volt — due for sale in late 2010.
"The electrification of the automobile is absolutely a foregone conclusion," said GM vice-chairman Bob Lutz, who heads all product development at GM… http://auto.theglobeandmail.com/servlet/story/RTGAM.20090213.whShowGreenMain0213/GAStory/specialGlobeAuto/home
http://www.cleanmpg.com/photos/data/501/2011_Chevrolet_Volt1.jpgJeremy Cato – Globe and Mail (theglobeandmail.com) – Feb. 14, 2009
Chevrolet Volt – 40-miles AER and GM’s own “New” Halo car.
Viper’s relegated to museums while Volt and Prius will be everyman’s actual transport. -- Ed.
Green is the new halo colour for an auto industry looking to cast itself as the leader of a revolution in personal transportation.
Until very recently, the global auto industry did not see green cars as the key to building brand awareness and status. Fuel economy, low emissions, and low-drag aerodynamic designs with a focus on fuel efficiency were not vehicle attributes around which a car maker found success promoting itself, a brand or even an individual model...
Think Dodge Viper in the early 1990s. Chrysler back then used the Viper as a metaphor for the whole company — a company boldly reinventing itself into what became for a short time in the mid-1990s a daring, envied and highly profitable car company...
First among them is the Toyota Prius hybrid hatchback. It's not particularly pretty and it's certainly not Viper-sexy, but in the past decade the Prius has been a world leader in creating a green image for Toyota...
The success of the Prius prompted executives at General Motors to completely re-think their approach to hybrids and electric cars — and to halo cars, in fact. And that led GM to the Chevrolet Volt extended range electric car. GM, at its 100th anniversary celebration last fall, said the future of the company rests on the success of the Volt — due for sale in late 2010.
"The electrification of the automobile is absolutely a foregone conclusion," said GM vice-chairman Bob Lutz, who heads all product development at GM… http://auto.theglobeandmail.com/servlet/story/RTGAM.20090213.whShowGreenMain0213/GAStory/specialGlobeAuto/home