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View Full Version : Preview: Hybrids will drive Detroit starting Sunday


xcel
01-09-2009, 03:38 AM
With the automobile industry in depression and fuel prices at 4-year lows, automakers are readying new HEVs, PHEVs and BEVs. (cleanmpg.com/forums/showthread.php?p=178949)

http://www.cleanmpg.com/photos/data/501/2010_Ford_Fusion_Hybrid1.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – Jan. 9, 2009

2009 Ford Fusion Hybrid – 39 mpgUS combined and 5 more mpg than its rival, the TCH.

In the middle of winter, Detroit is going green... for a change.

This year’s first major US Autoshow, the 2009 North American International Auto Show in Detroit, will be an event of lowered expectations and somber realities. The recent shock of $4.00 gasoline and the current fast developing harsh recession is keeping the consumer at bay which led the industry to suffer its worst summer and fall sales decline in decades. With all three US Automakers struggling for their very survival and foreign manufacturers battening down the hatches given even lower sales projections ahead, the normal pomp and circumstance of this years show will definitely be missing.

This does not however mean the automakers have given up as the soon to be released production models and concepts with their vastly improved and updated technology will show. This new technology is not only being included to protect and entertain but is also being applied to lower our consumption of a resource with a somewhat limited future availability.

Fuel Economy, the new mantra

With the price for a gallon of gasoline receding to less than $1.80 nationwide, the automobile manufacturers are in a conundrum. That is they are promoting their all-new but in some cases more expensive higher fuel economy vehicles in the hope it will spark the desire of the public to visit one of their dealerships and say “I’ll take it.”

Whether said consumer actually decides to “take it” or not, this years offerings are some of the best the US buying public has had the chance to purchase regardless of current fuel costs, economic realities or future fuel economy mandates.

Electric drives of all types

Cadillac will be showing a two-door coupe concept using the Volt platform for its underpinnings. Little else has been provided.

China’s BYD Auto will show its compact and mid-sized plug-in hybrid electric vehicles (PHEVs). These vehicles will be for mainland Chinese only consumption to begin with but will eventually see our shores in some form after they have gained experience in the technology needed to pass the US stringent crash and emissions tests and DOT certification.

Chrysler will again showcase its Battery Electric Vehicle (BEV) technology under its Envi unit which brought us last years Fuel Cel Vehicle (FCV) based EcoVoyager, BEV based Dodge ZEO and PHEV based Jeep Renegade concepts.

Ford will be showing their already critically acclaimed but not yet released 2010 Fusion Hybrid that is currently not only capable of competing against Toyota’s ubiquitous Camry Hybrid but dominates it in just about every comparison attribute one would care to consider.

Honda will show for the first time their all-new, 5-door hatchback Insight-II. With expected fuel economy of 40 plus mpg and priced between $18,000 and $20,000, it should make its own headlines once released.

Toyota will be launching their all-new, larger, more powerful and even more fuel efficient 2010 Prius-III. Along with the all-new Prius, Lexus will receive a version of the same although under a much more luxurious guise with the moniker 250h. A cryptic release late last year indicates Toyota will also debut a BEV concept although the platform and name are still a mystery.

Indigo
01-09-2009, 09:19 AM
I am glad that Ford still plans on rolling out the Fusion hybrid next year. It would be nice if Ford worked out an entry-level hybrid (such as a Focus hybrid) that might compete against the Insight-II.

Personally, my next hybrid will likely be an Insight-II because of it's low price, reasonably high FE, and that my commute is so short.

I guess Toyota is sort of leaving the affordable hybrid biz. The Prius-II was already a $26k proposition once you added a few convenience options. I've never heard of a situation where "bigger and more powerful" didn't also mean "significantly more expensive".

ALS
01-09-2009, 10:15 AM
I am glad that Ford still plans on rolling out the Fusion hybrid next year. It would be nice if Ford worked out an entry-level hybrid (such as a Focus hybrid) that might compete against the Insight-II.

Personally, my next hybrid will likely be an Insight-II because of it's low price, reasonably high FE, and that my commute is so short.

I guess Toyota is sort of leaving the affordable hybrid biz. The Prius-II was already a $26k proposition once you added a few convenience options. I've never heard of a situation where "bigger and more powerful" didn't also mean "significantly more expensive".

Ditto:
With the economy heading south for the next few years any vehicle over $25K is going to be at a disadvantage in the market place. Honda was ahead of the game and on the ball with the new Insight II. I think Toyota has made a very bad mistake taking the Prius upscale. Maybe it was the premium people were paying last summer to get their hands on one that fooled Toyota into thinking people would pay $30K for a Prius. A car to me is just transportation not a financial statement. I'm really looking forward to checking out the new Insight II. There is no way I will ever pay more than $22K-$23K for a car.
Now if my Ford Dealer wants to sell me a new well equipped Hybrid Fusion for $22K
I might mosey into their show room. At $28K-35K you can keep the car I have no use for it at that price even with $4 gas coming back over the next few years.

Indigo
01-09-2009, 12:04 PM
You're right about that. In fact, almost ALL of Toyota's hybrids are "upscale" and yet don't sell very well. But the Prius has sold VERY welll in the past when it was priced affordably. If the Prius-III becomes a $30k car, I think the sales will fall through the floor.

What I'd like to see is a Scion-based entry-level hybrid in the Insight-II price range.



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