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View Full Version : Toyota Yaris, Honda Fit Take Subcompact Segment by Storm.


xcel
06-12-2006, 09:20 AM
Subcompact segment is up 20.9%, probably due to gas prices. (http://www.carbuyersnotebook.com/archives/2006/06/toyota_yartis_h.htm)

Car Buyer’s Notebook - June 10, 2006

http://www.cleanmpg.com/photos/data/501/Yaris.jpg

Not only did Toyota Yaris sell a whopping 8,065 units in May 2006, the Chevy Aveo was displaced from its former #1 spot in the subcompact segment to #3 by the Yaris and the surging Kia Spectra, which turned in an impressive 8,474 units sold for a 65.5% monthly increase.

The Honda Fit sold 5,248 vehicles, coming in 4th in the segment, which with the introduction of the 2 new vehicles, plus the incessantly crazy gas prices, grew by 66.8% over the same month last year.

Model|May 06|May 05|Chg %|06 YTD|05 YTD|Chg %
Kia Spectra|8,474|5,121|65.5%|28,541|21,888|30.4%
Toyota Yaris|8,065|0|N/A|15,797|0|N/A
Chevrolet Aveo|5,784|6,370|-9.2%|21,100|26,187|-19.4%
Honda Fit|5,248|0|N/A|9,040|0|N/A
Hyundai Accent|3,342|4,555|-26.6%|11,598|17,824|-34.9%
Kia Rio|1,697|3,309|-48.7%|11,423|13,557|-15.7%
Source Autodata

For the year to date, the subcompact segment is up 20.9%, a number that is bound to rise as the year progresses. Besides gas prices, you can't discount the amount of money Toyota and Honda are spending on marketing their new offerings.



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