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View Full Version : Brammo drops the price of its Enertia BEM by $4,000


xcel
11-10-2009, 08:35 PM
At $7,995, the 33% price drop is a result of engineering advances... Or was it the Zero S at $9,990? (cleanmpg.com/forums)

http://www.cleanmpg.com/photos/data/501/Enrtia_E-Bike.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Nov. 10, 2009

2010 Brammo Inertia – 40 + miles AER and a lot less expensive than previously announced.

Brammo, maker of battery electric motorcycles (BEMs), announced it is dropping the price of its all-electric Enertia motorcycle to $7,995. Customers are eligible for a 10% federal income tax credit reducing the price to $7,195.

"While this pricing breakthrough is innovative in transportation, it is in line with consumer electronics, where engineering and production advances get passed on to customers as quickly as possible to stimulate adoption of the technology," stated Craig Bramscher, founder and CEO of Brammo. "The Enertia is consumer electronics that you can ride and BRAMMO's engineers are able to deliver a better value proposition to customers sooner than a traditional transportation company."

Today, qualified customers can walk into select Best Buy stores and with a $2,000 down payment, ride out on an Enertia for $249 a month with 24-month no interest with payments financing offered through Best Buy. The Enertia can also be purchased direct from Brammo (www.Brammo.com) in select states where the product is not yet available at a Best Buy.

The Brammo Enertia is the ideal commuter vehicle as it blends an exhilarating ride experience with environmental consciousness and low operating costs. The Enertia has a top speed of over 60 mph, a range of 42 miles and charges in about four hours by plugging into a standard wall outlet--all while using less than a dollar in electricity per 100 miles ridden.

"With this price reduction Brammo has positioned electric vehicles for the mass market and consumers can now be part of a solution to the transportation crises that America is facing," said Bramscher. "The wait is over, consumers can now buy an EV that is price competitive with a gas burning alternative and enjoy reduced maintenance and substantially lower ownership costs."

Brammo Inertia

http://www.cleanmpg.com/photos/data/2/Brammo_Inertia.jpg

Hopefully Brammo will add nice looking body fairings to cover up the non-aesthetic profile as they are currently sold. And Zero will hopefully respond in kind with a much needed price reduction as well?



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