xcel
03-26-2009, 03:04 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg SUVs hold a larger share of present advertising but now might be a good time to begin shifting allocation towards models of the future. (cleanmpg.com/forums/showthread.php?p=196857#post196857)
http://www.cleanmpg.com/photos/data/523/2008_Chevrolet_Tahoe_2-Mode_Hybrid_-_Preview.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – Mar. 25, 2009
2009 GMC Yukon 2-Mode -- $51,870 and 21 mpgUS combined on the 08 EPA. GM should begin to promote its Malibu instead according to recent report.
Reston, VA. -- ComScore released results of their study of online automotive advertising showing that Ford was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the "Big Three" U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.
Automotive advertisers pushed nearly 2 billion ad impressions and reached 120 million people, or 65 percent of the total Internet audience, in Jan. 2009. This represents a decline of 43 percent in online ad impressions for the auto industry versus January 2008.
Yukon and Malibu at the top of their respective categories
According to the study, Auto companies delivered nearly six times more display ads for SUVs (65.0 million) than Fuel-Efficient/Hybrid models (9.9 million) in January. The most advertised SUV model online was the GMC Yukon, with 22 million ad impressions. While the top "green" model advertised online was the Chevy Malibu, which received 1.4 million ad impressions promoting its fuel-efficiency or hybrid model, followed by the Lexus LS Hybrid (1.2 million) and Lexus RX Hybrid (1.0 million).
January 2009
Vehicle|Total Ad Impressions (1,000s)
GMC Yukon|21,986
KIA Borrego|10,315
Toyota Sequoia|8,498
Toyota Highlander|4,104
Ford Flex|4,050
|
Chevrolet Malibu|1,409
Lexus LS|1,239
Honda Civic|1,180
Toyota Prius|1,077
Lexus RX|1,046
"The collective online advertising strategy of automakers shows a low level of online advertising for their green models and higher levels for their heavier gas consumption vehicles," said Jeff Hackett, comScore senior vice president.
http://www.cleanmpg.com/photos/data/523/2008_Chevrolet_Tahoe_2-Mode_Hybrid_-_Preview.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – Mar. 25, 2009
2009 GMC Yukon 2-Mode -- $51,870 and 21 mpgUS combined on the 08 EPA. GM should begin to promote its Malibu instead according to recent report.
Reston, VA. -- ComScore released results of their study of online automotive advertising showing that Ford was the top auto advertiser in January with 481 million display ad impressions, followed by Toyota with 384 million and General Motors with 316 million. The top ten auto manufacturers accounted for 58 percent of the 1.9 billion ad impressions in the segment, with the "Big Three" U.S. automakers (Ford, GM and Chrysler) accounting for 26 percent.
Automotive advertisers pushed nearly 2 billion ad impressions and reached 120 million people, or 65 percent of the total Internet audience, in Jan. 2009. This represents a decline of 43 percent in online ad impressions for the auto industry versus January 2008.
Yukon and Malibu at the top of their respective categories
According to the study, Auto companies delivered nearly six times more display ads for SUVs (65.0 million) than Fuel-Efficient/Hybrid models (9.9 million) in January. The most advertised SUV model online was the GMC Yukon, with 22 million ad impressions. While the top "green" model advertised online was the Chevy Malibu, which received 1.4 million ad impressions promoting its fuel-efficiency or hybrid model, followed by the Lexus LS Hybrid (1.2 million) and Lexus RX Hybrid (1.0 million).
January 2009
Vehicle|Total Ad Impressions (1,000s)
GMC Yukon|21,986
KIA Borrego|10,315
Toyota Sequoia|8,498
Toyota Highlander|4,104
Ford Flex|4,050
|
Chevrolet Malibu|1,409
Lexus LS|1,239
Honda Civic|1,180
Toyota Prius|1,077
Lexus RX|1,046
"The collective online advertising strategy of automakers shows a low level of online advertising for their green models and higher levels for their heavier gas consumption vehicles," said Jeff Hackett, comScore senior vice president.