xcel
10-10-2007, 01:54 PM
The purpose? To show that the SMART Fortwo loves cities and cities love SMART. (http://www.cleanmpg.com/forums/in-the-news/t-the-smart-is-being-shown-right-where-it-lives-6769.html#post49415)
http://www.cleanmpg.com/photos/data/549/News_08_Smart_Fortwo.jpgWayne Gerdes - CleanMPG (www.cleanmpg.com) - Oct. 10, 2007
A building in downtown Venice Beach has been converted into the new “SMART house”. The SMART house is not a super efficient off-the-grid type home but the launch pad for the SMART Fortwo into the upscale area. The house is actually a showroom for customers to learn firsthand that the SMART Fortwo is much more than just an economical, compact, and safe automobile. The SMART house will provide product information where prospective buyers will be able to speak with company reps, configure their own SMART and take test drives. Four SMART Fortwo’s will be on display inside the home.
“The smart house will present the world and lifestyle of a typical SMART driver and convey the intrinsic values of this unique city car, showing visitors that bigger is not always better,” says Anders Sundt Jensen, responsible for brand management at smart. “We are putting forward a very personalized brand image, from the interior design to the presentation of the favorite leisure activities of smart drivers and their attitudes to topics like the environment,” continues Jensen.
Currently, over 30,000 Americans have reserved a SMART Fortwo on the company’s website.
Besides the Fortwo presentation and promotion, other activities at the home will include education about the environment and climate change, music, fashion and fine arts. All will attempt to emulate the brand’s projected image. One of the scheduled events will include Joel Tauber exhibiting works on the topic of environment and sustainability.
The smart home is on Abbot Kinney Boulevard 1319, Venice Beach, Los Angeles California and open from Oct. 11, 2007 through Jan. 25, 2008; Tuesday’s through Sunday’s from 11 AM to 9 PM.
http://www.cleanmpg.com/photos/data/549/News_08_Smart_Fortwo.jpgWayne Gerdes - CleanMPG (www.cleanmpg.com) - Oct. 10, 2007
A building in downtown Venice Beach has been converted into the new “SMART house”. The SMART house is not a super efficient off-the-grid type home but the launch pad for the SMART Fortwo into the upscale area. The house is actually a showroom for customers to learn firsthand that the SMART Fortwo is much more than just an economical, compact, and safe automobile. The SMART house will provide product information where prospective buyers will be able to speak with company reps, configure their own SMART and take test drives. Four SMART Fortwo’s will be on display inside the home.
“The smart house will present the world and lifestyle of a typical SMART driver and convey the intrinsic values of this unique city car, showing visitors that bigger is not always better,” says Anders Sundt Jensen, responsible for brand management at smart. “We are putting forward a very personalized brand image, from the interior design to the presentation of the favorite leisure activities of smart drivers and their attitudes to topics like the environment,” continues Jensen.
Currently, over 30,000 Americans have reserved a SMART Fortwo on the company’s website.
Besides the Fortwo presentation and promotion, other activities at the home will include education about the environment and climate change, music, fashion and fine arts. All will attempt to emulate the brand’s projected image. One of the scheduled events will include Joel Tauber exhibiting works on the topic of environment and sustainability.
The smart home is on Abbot Kinney Boulevard 1319, Venice Beach, Los Angeles California and open from Oct. 11, 2007 through Jan. 25, 2008; Tuesday’s through Sunday’s from 11 AM to 9 PM.
