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http://www.autoguide.com/auto-news/2011/06/toyota-prius-c-to-get-all-wheel-drive-look-nothing-like-the-concept.html

According to Motor Trend‘s sources the funky concept, “has absolutely nothing to do with the upcoming production version Prius c.” If true, that would be a real shame.

1) It's Toyota.
2) The aim is to be lower cost so it can compete with/crush the Fit Hybrid.

So, it's not surprising that it'd share a platform. But 4WD? Just because it shares a platform doesn't mean they'd go for everything that platform offers.

Maybe they'll do that "Gas at one end, electric at the other" trick like their concept car showed. :D

Their two goals are for the "C" to be the most fuel efficient AND the least expensive hybrid available. Most production cars change quite a bit from the concept. Who knows what the styling will be like in the end?