Archives




View Full Version : Waggoner Challenges Toyota to a Fight for Top Spot


Chuck
01-05-2007, 12:50 PM
Wagoner says worldwide room for growth will help hold off Japanese rival (http://www.msnbc.msn.com/id/16475612/)

http://www.cleanmpg.com/photos/data/501/GM_Wagoner_CEO.jpgAP - Jan. 4, 2006

DETROIT - If Toyota Motor Corp. has eyes on taking the title of world's largest automaker from General Motors Corp. next year, it won't happen without a fight.

In an interview Thursday, GM Chief Executive Rick Wagoner said his company has room for growth worldwide and will forcefully defend its title.

"I like being No. 1, and I think our people take pride in it," he told a small group of reporters at GM's headquarters. "It's not something we're going to sit back and let somebody else pass us by."

Toyota last month announced a global production target of 9.42 million vehicles for 2008, increasing the odds that it will surpass GM. That would easily exceed the 9.2 million vehicles GM is estimated to have produced in 2006.

Wagoner wouldn't reveal the company's 2007 production targets, but he said GM has the capacity to build more than 9.42 million cars worldwide. The company will fight for every sale, he said, but will stay within its strategy to rely on quality products to make money and less on selling cars and trucks with incentives.

If Toyota does pass GM, Wagoner said he would not be pleased.

"It won't be a happy day for me, but I've lost basketball games before in my life. You get ready and you learn and you go back the next day, and that's what we'll do," he said. "We're going to fight to keep the position, and if one day we lose it, we'll fight to get it back."

As its U.S. market share shrank when high fuel prices drove people away from trucks and sport utility vehicles, GM cut production last year. But it's rolling out multiple new products and Wagoner said the North American market should be healthier this year.

Toyota, with a better balance of cars and trucks, capitalized on the consumer shift and raised its market share by two percentage points last year. For the first time, the company passed DaimlerChrysler to become the No. 3 auto seller in the U.S.

Toyota isn't concerned about becoming No. 1 globally, said spokesman Irv Miller. The company is working to keep its quality high, focus on customers and roll out its new Tundra full-sized pickup truck, he said.

"A perceived sales challenge for global leadership is not something we're even thinking about," Miller said.

Also in the interview, Wagoner said he agreed with Ford CEO Alan Mulally's statements that the United Auto Workers may have to make significant concessions in upcoming contract talks to keep GM competitive.

While he wouldn't be specific about what GM would seek in bargaining with the union, Wagoner said the company faces a cost disadvantage to competitors that needs to be addressed. But he would not say if GM would seek labor cost parity with Toyota and Honda Motor Co., both of which have significant U.S. manufacturing operations.

The UAW will begin negotiating new labor contracts with Ford, GM and DaimlerChrysler in the fall.

Like Ford, GM already is talking with the UAW in advance of formal contract talks later this year, Wagoner said. He said the UAW already has helped the company with health care concessions and buyouts that will reduce its hourly work force.

But GM is "not fully competitive" in all parts of its business, he said.

"We need to continue to make progress in the '07 negotiations," he said. "If we can make progress and if we can do it on an accelerated basis, I think that would be terrific for us ... But improving competitiveness is fundamental. I don't disagree with what Alan said on that at all."

Wagoner also announced that GM's global sales exceeded 9.1 million vehicles for the second year in a row and the third time in the company's history. Domestic sales were surpassed by sales outside the country, with 55 percent outside the U.S.

Global sales declined by 80,000 vehicles last year, with most of that attributed to a decline in U.S. rental car sales, Wagoner said.

Chuck
01-05-2007, 01:05 PM
When I hear a challenge like this, this video comes to mind (http://www.bahga.com/albums/misc/TeasingCat.mpg) (Toyota in orange)

Enjoy the video

AshenGrey
01-05-2007, 04:30 PM
If GM wants to compete with Toyota, all they have to start doing is making pretty, efficient, high-quality vehicles that don't depreciate by 70% the moment they roll off the sales floor. But Waggoner (and etc) keep blaming "costly union labor" while they don't do anything about the start reality that the executive comps are completely and utterly out of proportion with their worth.

TonyPSchaefer
01-05-2007, 10:18 PM
"I like being No. 1, and I think our people take pride in it," he told a small group of reporters at GM's headquarters. "It's not something we're going to sit back and let somebody else pass us by."Someone on Priuschat linked to this article: "14 Reasons Why Toyota will Surpass GM Next Year." (http://www.risingsunofnihon.com/2006/12/14_reasons_why_toyota_will_sur.html)

The first thing I noticed, and the reply I made was in reference to this reason: #8. Toyota doesn't care if it surpasses GM...Toyota cares about quality. Toyota wants to be "number one with the customer."

In my opinion, there's a huge difference between the leader who leads out of pride versus the leader who leads regardless of rank. The former must constantly work to remind people why they deserve to be the leader. The latter reminds people simply by doing what they've always done.

And I have to add that this line: "Wagoner wouldn't reveal the company's 2007 production targets, but he said GM has the capacity to build more than 9.42 million cars worldwide." does nothing to indicate that they can actually SELL 9.42 million cars. I'm telling you what, as I drive past the dealers every day on my commute I'm seeing a lot of the same cars day after day.

antrey
01-06-2007, 09:02 AM
When I hear a challenge like this, this video comes to mind (http://www.bahga.com/albums/misc/TeasingCat.mpg) (Toyota in orange)

Enjoy the video


I'd seen that video before and thought it was mildly amusing....but it is hilarious in this context.:D

xcel
01-06-2007, 10:55 AM
Hi Tony and Chuck:

___Thank for the links! There are some pretty sharp people out there and I hope Waggoner is listening to them. That recent Blog Entry about how CAFÉ’ will harm GM because it won’t be able to sell large P/U’s and SUV’s show me he is not getting it! Instead of fixing those SUV’s and P/U’s to receive higher FE, he wants to leave the status Quo and we know where that ends. GW, never ending energy dependence, balance of payment problems to our friends overseas and on and on and on :(

___In the bigger scheme of things, I think GM actually has a shot at doing something amazing here but if they are going to play games like they have been, they are dead. Since Toyota’s HSD is < $2K upcharge at the OEM level including the pack, the electronics, and drivetrain, does GM actually think BAS is worth anywhere near worth$2K? DualMode is an all-in-one solution that looks extremely promising on paper and its simplicity almost guarantees that it is not going to cost $2K. With that, why does GM not offer DualMode as an option ON EVERY AUTOMOBILE THEY SELL for maybe a $2K upcharge? Only then will they have come around to align with what the rest of the world is doing. It is only a matter of time before they either put up or shut up … or simply die. The Automobile industry is not only about looks, gadgets, and my HP is bigger then your HP anymore. There is an efficiency equation that GM, Ford, and DCX have never had to address in this country. They have the tech and now it is time to put it into place rather the lobbying for the status quo. Status Quo is what got them into this mess in the first place and it will not end in the short term unless they get those efficiency numbers up and I mean right d**n now!!! Give me a Pontiac Solstice or G6, the VUE GL’s Ecotec w/ an Atkinson low load lobe, a 6 speed Auto, and a 20 mile + capable PHEV via DualMode and my wife would be the happiest person on earth to own and drive it. Right now, she wouldn’t touch a GM, Ford, and DCX automobile because they offer nothing to her but worry as well as poor FE.

___Good Luck

___Wayne

Chuck
01-06-2007, 11:16 AM
Someone on Priuschat linked to this article: "14 Reasons Why Toyota will Surpass GM Next Year." (http://www.risingsunofnihon.com/2006/12/14_reasons_why_toyota_will_sur.html)

David Letterman could only come up with ten. :D

Apple has done great things, and fortunately with the iPod they are back. What nearly killed them is in the late 80's sitting on their Mac GUI and deepening their profits. They should have gone after larger market share instead while making their OS even better. They were counting on the courts telling Microsoft Windows was a copyright infringement, but they lost and nearly became history.

It looks like Detroit is going to make the same mistake - seek leverage instead of being better.



Copyright 2006 Clean MPG, LLC. All Rights Reserved.