atlaw4u
05-06-2010, 01:43 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg In defining the Volt as an electric car, GM risks saddling it with the impression that its range will be limited. (http://www.greencarreports.com/blog/1044805_2011-chevy-volt-marketing-theme-emerges-an-ev-for-road-trips)
http://www.cleanmpg.com/photos/data/501/2011_Chevrolet_Volt_Front1.jpgJohn Voelcker - GREENCARREPORTS (http://www.greencarreports.com) - May 5, 2010
GM has been talking about the 2011 Chevrolet Volt for three and a half years now. After absorbing an enormous amount of Volt propaganda, we've learned that subtle shifts in message can be important.
A conference call yesterday revealed what we suspect will become a main marketing message for the 2011 Volt: It's the electric car without limits, the one you can take on spontaneous road trips, and it's different from all those other EVs with their limited ranges.
Unlike such plug-in hybrids as the 2012 Toyota Prius Plug-In Hybrid--which expands the electric range of a conventional hybrid--the Volt is not a hybrid. It's an electric car that happens to include a range-extending engine to provide power to the motor that drives the wheels when the lithium-ion battery is depleted... http://www.greencarreports.com/blog/1044805_2011-chevy-volt-marketing-theme-emerges-an-ev-for-road-trips
http://www.cleanmpg.com/photos/data/501/2011_Chevrolet_Volt_Front1.jpgJohn Voelcker - GREENCARREPORTS (http://www.greencarreports.com) - May 5, 2010
GM has been talking about the 2011 Chevrolet Volt for three and a half years now. After absorbing an enormous amount of Volt propaganda, we've learned that subtle shifts in message can be important.
A conference call yesterday revealed what we suspect will become a main marketing message for the 2011 Volt: It's the electric car without limits, the one you can take on spontaneous road trips, and it's different from all those other EVs with their limited ranges.
Unlike such plug-in hybrids as the 2012 Toyota Prius Plug-In Hybrid--which expands the electric range of a conventional hybrid--the Volt is not a hybrid. It's an electric car that happens to include a range-extending engine to provide power to the motor that drives the wheels when the lithium-ion battery is depleted... http://www.greencarreports.com/blog/1044805_2011-chevy-volt-marketing-theme-emerges-an-ev-for-road-trips