Archives




View Full Version : Hybrid Vehicle Sales Slipping?


xcel
12-21-2006, 10:19 PM
It was a fad for a while, but it's hard for Californians to give up the power in their cars. (http://www.the-signal.com/?module=displaystory&story_id=35217&format=html)

http://www.cleanmpg.com/photos/data/501/2006_Honda_Accord_Sedan.jpgReina V. Slutske - Signal Business - Dec. 21, 2006

Honda Accord Hybrid may be the worst case:

2005 Honda Accord Hybrid total sales - 16,826
2006 Honda Accord Hybrid sales through November - 5,235

Passing through the Santa Clarita Valley, one cannot help but to notice the amount of hybrids on the road.

In the summer, hybrids experienced a surge in sales. With gas prices hitting $3 a gallon nationwide and a federal tax credit to take advantage of, cost-conscious motorists were lining up to buy hybrids from their local dealerships.

However, as gas prices have fallen and federal tax credits have diminished, sales have been dropping on the once must-have vehicles.

Electric-gasoline hybrid sales have dropped 31 percent nationally from August to November, according to Edmunds.com, a car buying Web site.

Frank Chopra, a manager at Frontier Toyota, said that hybrid sales are still OK, but they are not as brisk as they were previously.

He said that the biggest sellers for the dealer are their Camry and sport utility vehicles, which include the 4Runner and the Highlander, which is also available as a hybrid.

He said that he doesn't feel that there is a correlation between gas prices and sales of their hybrids.

"I think people buying hybrids are more environmental protectors," he said. "It might not have to do a whole lot with gas prices."

Joe Caso, owner of Frontier Toyota, did not return calls from The Signal both Tuesday and Wednesday.

As hybrid sales decrease, sales on SUVs have risen, even among consumers who drive hybrids.

According to an analysis conducted for Newsweek Magazine by auto researcher GfK Automotive, 24.2 percent of hybrid owners also have SUVs in their garages.

Don Fleming, owner of Valencia Acura, said that his lot has two new Acura SUVs, and they both have been selling very well.

He said that the tax credit given by the federal government, which was up to more than $3,000, could have pushed some people to consider buying a hybrid car rather than one powered only by gasoline.

Now that the maximum tax credit has been reduced to slightly more than $1,500, it may be discouraging drivers from buying hybrids and instead steering them toward performance.

"It was a fad for a while, but it's hard for Californians to give up the power in their cars," he said of hybrids versus SUVs.

Although he said that the hybrid was a fad, Fleming added, "I think they'll be around for a long time, but I don't think they'll see the sales that they had earlier on."

Chuck
12-21-2006, 11:02 PM
Notice in our internet era how everybody overreacts on short-term trends?

Every year since they sold hybrids in America, sales have increased. The exception was around 2002 when sales were the same as the previous year. Each year a new model gets a hybrid option. Entire classes of vehicles such as pickups and mini vans don't have a hybrid option yet. In other words, this is far from a mature market. There were naysayers about the airplane - too.

xcel
12-22-2006, 12:13 AM
Hi Chuck:

___This News item didn’t really follow the hybrid sales trends overall that I have seen … I was searching to find a really bleak picture and did not really see it other then the AH.

___A few positive examples:

2006 FEH sales are up 24% year to date and November 2006 sales are 32.4% higher then Nov. 2005.

2006 Prius II is still on track to surpass last years total sales of a touch > 100K units and are up 1.8% in Nov. 2006 vs. 2005.

Nov. 2006 HCH-II sales are up 6% vs. Nov. 2005.

___And a few negatives other then AH already discussed above.

Nov. 2006 HiHy and RXh sales are down 29.9% and 22.9% respectively from Nov. 2005 sales.

___Year to date sales figures for all hybrids not including the Saturn VUE GL are up 13.8% year over year through Nov. 2006 vs. 2005 through the same time frame. There was an overall sales decline in Aug. and Sept. but it appears to have been a short term blip rather then a trend. Both Dec. and Jan. hybrid sales totals will be interesting to see if hybrids have staying power. I believe they do given gasoline prices has been rising slowly but steadily since the Nov. elections.

___Good Luck

___Wayne

antrey
12-22-2006, 10:48 AM
It's amusing how one sided most articles that come out on this issue are. Half seem to say, "Hybrids are DOOMED, sales are plummeting!" and the other half "Hybrid sales are still HOT!" Thanks, xcel, for giving us the breakdown model by model. What really matters is that hybrid sales are still increasing year to year. Customers have more hybrid options and the hottest models are logically going to lose some sales as other hybrid competitors become available.

TonyPSchaefer
12-22-2006, 03:35 PM
I agree.
In 2004, when I adopted Priapus, hybrids accounted for ONLY 0.25% of all vehicles on the road.
Then in 2005, hybrids accounted for ONLY 0.5% of all vehicles on the road.
Recently I saw an article indicating the hybrids account for ONLY 1% of vehicles on the road.

I wonder if automobiles ever accounted for ONLY 1% of all methods of transportation.
I wonder if personal computers were ever in ONLY 1% of all businesses and homes.

I wonder when they will stop believing that it's just a "fad."



Copyright 2006 Clean MPG, LLC. All Rights Reserved.