Archives




View Full Version : Ford in September kicking @$$ and taking names in Europe


xcel
10-12-2009, 12:19 PM
http://www.cleanmpg.com/photos/data/2/European_Union_Flag.jpg Company breaks through the 10% market share barrier. (cleanmpg.com/forums/showthread.php?p=236901)

http://www.cleanmpg.com/photos/data/501/2010_Ford_Fiesta.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 12, 2009

51,400 new Ford Fiestas were registered in Europe last month – the best September since 1994. Showtime for its US launch is just around the corner.

In 17 of 19 markets, Ford experienced sales increases yielding a 10.1 per cent market share in September 2009. This is the best showing for any month since September 2001.

For the fourth consecutive month, Ford of Europe increased its year-over-year monthly sales volume and once again outperforming the industry. Ford of Europe sold 152,600 new vehicles in its 19 main markets in September, 12.3 percentage points more than in September 2008 and better than the industry which was up 2.9 per cent. Ford's September share increased in 14 of its 19 European markets versus the same month 2008.

"Our continuing success in gaining market share despite the difficult economic situation shows that customers are willing to place their faith in Ford because we are providing them with the exciting and innovative new vehicles that they want to buy," said Ingvar Sviggum, Ford of Europe's Vice-President for Marketing, Sales and Service. This is particularly true of the new Ford Fiesta, which achieved its highest September sales volume since 1994."

"However, we remain concerned about the continuing fragility of the underlying market. With the sudden ending of some scrappage schemes and the more-controlled phasing out of others, the industry faces an uncertain future in terms of market demand as 2010 approaches. It is clear that there is still a need for government intervention in Europe to help bolster the market until demand reaches a more sustainable level," said Mr. Sviggum.

September sales YTD

Ford succeeded in increasing its share by 0.5 percentage points to 9.2 per cent, the best year-to-date September share for Ford in its main 19 European markets since 1999.

In the first nine months of 2009, Ford of Europe registered 1,097,100 vehicles in these 19 European markets, a reduction of 51,100 units or 4.5 per cent lower than in the same period in 2008. This compares with a total industry decline of 9.7 per cent in the period. Year-to-date across its 51 markets, Ford of Europe sold 1,243,700 vehicles, a decrease of 172,000 units, or 12.2 per cent fewer than in the same period in 2008.

Right Lane Cruiser
10-12-2009, 12:21 PM
Is there an indication of what the most popular configurations were? I'm curious about the engine choice...

xcel
10-12-2009, 12:42 PM
HI Sean:

___Unfortunately not. I saw a breakout about 6-months ago and the Zetec with the gasoline powered 1.6L like the Fiesta Movement Fiesta's were the top of the group if IIRC? The 1.6L TDCi equipped Econetic was way down on the list and it probably had everything to do with the high upfront costs and stripped down nature.

___Good Luck

___Wayne

Nevyn
10-12-2009, 12:49 PM
Well, don't they only have three choices?

Eco-gasser

ULTRA-ECO gasser

INSANE-ECO diesel ?:D:D

Oh wait, and the Focus RS. ;)

xcel
10-12-2009, 01:09 PM
Hi Nevyn:
Well, don't they only have three choices?

Eco-gasser

ULTRA-ECO gasser

INSANE-ECO diesel ?:D:D

Oh wait, and the Focus RS. ;)
___You described it perfectly :D

___In reality, the Euro Ford Fiesta is loaded with engine choices.

Diesel: 1.4L TDCi, 1.6L TDCi and the 1.6L TDCi (Econetic super ;))
Gasoline: (2) 1.25L, (2) 1.4L and a 1.6L

___Let alone 7 different models to go along with all those engines :confused:

___Sean, I sent in a request for the breakout of the Fiesta's although it is after hours for the Ford team in the UK right now.

___Good Luck

___Wayne



Copyright 2006 Clean MPG, LLC. All Rights Reserved.