xcel
10-04-2009, 04:01 PM
http://www.cleanmpg.com/photos/data/2/Canadian_Flag.jpg Joy is driving a BMW. (cleanmpg.com/forums/showthread.php?p=235739)
http://www.cleanmpg.com/photos/data/501/2009_BMW_335d_Front_End.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 4, 2009
“Joy” should include the mighty 2009 BMW 335d which is inexcusably missing from the new ad campaign.
This week, BMW Canada launches ‘The Story of JOY’, a campaign celebrating the emotional power of the brand. Comprised of television, print, out-of-home and online executions, the JOY campaign honors the brand’s unmatched appeal and heritage, while introducing multiple new models to Canadians. Ranked one of the world’s best global brands by Interbrand as reported by Business Week in the September 28, 2009 issue, BMW created the Story of JOY to leverage the worldwide brand message.
“BMW Canada is thrilled to be one of the first markets in the world to launch the story of JOY. As the number one selling premium automotive brand in Canada, we are accustomed to playing a leadership role in all aspects of the business, including marketing,” said Marc Belcourt, Brand Communications Manager, BMW Canada. “The connection between BMW and JOY is something our owners will be able to relate to, and prospects can aspire to.”
In cooperation with Cundari, Media Experts and blast radius, BMW has “Canadianized” (is that a word :D) the story of JOY platform to feature the new X3 xDrive28i Sports Activity Vehicle, the flagship 7 Series with xDrive, the revolutionary 5 Series Gran Turismo and the first ever Sports Activity Coupe Hybrid – the BMW ActiveHybrid X6. There was no mention of the fuel saving 335d or X5d unfortunately :(
The campaign has launched in Canada and will run through the end of the year. The first week is highlighted by an October 1 Globe and Mail domination with 6 full page, four color ads conveying The Story of JOY.
“The JOY concept allows for a tremendous amount of flexibility when communicating new product introductions, the EfficientDynamics message, the value of ownership, and our rich heritage, all while retaining a strong link to our promise of delivering The Ultimate Driving Experience”, adds Belcourt.
http://www.cleanmpg.com/photos/data/501/2009_BMW_335d_Front_End.jpgWayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 4, 2009
“Joy” should include the mighty 2009 BMW 335d which is inexcusably missing from the new ad campaign.
This week, BMW Canada launches ‘The Story of JOY’, a campaign celebrating the emotional power of the brand. Comprised of television, print, out-of-home and online executions, the JOY campaign honors the brand’s unmatched appeal and heritage, while introducing multiple new models to Canadians. Ranked one of the world’s best global brands by Interbrand as reported by Business Week in the September 28, 2009 issue, BMW created the Story of JOY to leverage the worldwide brand message.
“BMW Canada is thrilled to be one of the first markets in the world to launch the story of JOY. As the number one selling premium automotive brand in Canada, we are accustomed to playing a leadership role in all aspects of the business, including marketing,” said Marc Belcourt, Brand Communications Manager, BMW Canada. “The connection between BMW and JOY is something our owners will be able to relate to, and prospects can aspire to.”
In cooperation with Cundari, Media Experts and blast radius, BMW has “Canadianized” (is that a word :D) the story of JOY platform to feature the new X3 xDrive28i Sports Activity Vehicle, the flagship 7 Series with xDrive, the revolutionary 5 Series Gran Turismo and the first ever Sports Activity Coupe Hybrid – the BMW ActiveHybrid X6. There was no mention of the fuel saving 335d or X5d unfortunately :(
The campaign has launched in Canada and will run through the end of the year. The first week is highlighted by an October 1 Globe and Mail domination with 6 full page, four color ads conveying The Story of JOY.
“The JOY concept allows for a tremendous amount of flexibility when communicating new product introductions, the EfficientDynamics message, the value of ownership, and our rich heritage, all while retaining a strong link to our promise of delivering The Ultimate Driving Experience”, adds Belcourt.