xcel
10-01-2009, 07:58 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Could this spell the end of the Automotive Journalist? (cleanmpg.com/forums/showthread.php?p=235447)
http://www.youtube.com/v/Qsns1p5TnwA&rel=0&color1=0x3a3a3a&color2=0x999999&hl=en&feature=player_embedded&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 1, 2009
Although we have linked Agent Alison H. in the past, her Mission is for an excellent cause. Way to go Alison!
To bad about the poor Fiesta’s Fuel Economy however :rolleyes:
Social media increases brand awareness amongst a huge number of consumers that would have not normally considered a Ford in the past.
Just as CleanMPG has been following the European and upcoming North American Fiesta, Fiesta Movement and periodically even the agents, Ford released some very interesting statistics showing the social media experiment; Fiesta Movement is changing hearts and minds. More than nine months before the 2011 Ford Fiesta becomes available in North America, the new compact has at least 50,000 potential customers and 97 percent of them would be new to Ford.
Ford took a nontraditional non-Automotive Media approach with the Fiesta Movement initiative and doing so with a small fraction of a typical marketing and advertising budget to enamor future young Ford consumers. According to Ford, the Social Media trial brings huge dividends to Ford with “Fiesta awareness running at the same level of a nameplate that has been on the market for two to three years.” said Ford’s Connie Fontaine, Ford Brand and Content Alliances manager. "We didn't break the bank and we didn't use traditional media. We tried something different, and it is working. It's a whole new way of introducing a car to market."
The Fiesta Movement promotes Ford's new small car through 100 socially active "agents" who have been driving Euro-spec Fiestas all around the country and taking part in monthly themed "missions" such as volunteerism, adventure, and style and design. After each mission, the agents relate their experiences through social media networks including Twitter, Facebook, Flickr and YouTube.
Social networking sites allow Ford to meet consumers it might not normally connect with through traditional, read expensive advertising means making it easier to open a dialogue with a whole new subset of consumers. The Fiesta Movement also realizes that people trust people like themselves and that everyone has a car story, and has successfully leveraged this as a platform from which to promote its newest car.
Fiesta Movement Agents in Action
Agents are taking advantage of their time in Ford Fiestas, accumulating more than 1 million miles and filling Social Media sites with their own specific brand of Ford Fiesta content.
The results?
More than 4.3 million YouTube views.
More than 540,000 Flickr views.
More than 3 million Twitter impressions.
Through the accompanying nationwide test drive program, more than 162,000 customers have interacted with the Fiesta through walk-arounds and social interactions with more than 35,000 taking a test drive.
Fiesta Movement agents are also providing product insights you would never gain through general advertising or automotive journalists review feedback.
http://www.youtube.com/v/Qsns1p5TnwA&rel=0&color1=0x3a3a3a&color2=0x999999&hl=en&feature=player_embedded&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - Oct. 1, 2009
Although we have linked Agent Alison H. in the past, her Mission is for an excellent cause. Way to go Alison!
To bad about the poor Fiesta’s Fuel Economy however :rolleyes:
Social media increases brand awareness amongst a huge number of consumers that would have not normally considered a Ford in the past.
Just as CleanMPG has been following the European and upcoming North American Fiesta, Fiesta Movement and periodically even the agents, Ford released some very interesting statistics showing the social media experiment; Fiesta Movement is changing hearts and minds. More than nine months before the 2011 Ford Fiesta becomes available in North America, the new compact has at least 50,000 potential customers and 97 percent of them would be new to Ford.
Ford took a nontraditional non-Automotive Media approach with the Fiesta Movement initiative and doing so with a small fraction of a typical marketing and advertising budget to enamor future young Ford consumers. According to Ford, the Social Media trial brings huge dividends to Ford with “Fiesta awareness running at the same level of a nameplate that has been on the market for two to three years.” said Ford’s Connie Fontaine, Ford Brand and Content Alliances manager. "We didn't break the bank and we didn't use traditional media. We tried something different, and it is working. It's a whole new way of introducing a car to market."
The Fiesta Movement promotes Ford's new small car through 100 socially active "agents" who have been driving Euro-spec Fiestas all around the country and taking part in monthly themed "missions" such as volunteerism, adventure, and style and design. After each mission, the agents relate their experiences through social media networks including Twitter, Facebook, Flickr and YouTube.
Social networking sites allow Ford to meet consumers it might not normally connect with through traditional, read expensive advertising means making it easier to open a dialogue with a whole new subset of consumers. The Fiesta Movement also realizes that people trust people like themselves and that everyone has a car story, and has successfully leveraged this as a platform from which to promote its newest car.
Fiesta Movement Agents in Action
Agents are taking advantage of their time in Ford Fiestas, accumulating more than 1 million miles and filling Social Media sites with their own specific brand of Ford Fiesta content.
The results?
More than 4.3 million YouTube views.
More than 540,000 Flickr views.
More than 3 million Twitter impressions.
Through the accompanying nationwide test drive program, more than 162,000 customers have interacted with the Fiesta through walk-arounds and social interactions with more than 35,000 taking a test drive.
Fiesta Movement agents are also providing product insights you would never gain through general advertising or automotive journalists review feedback.