msantos
06-25-2009, 07:51 AM
http://www.cleanmpg.com/photos/data/2/Canadian_Flag.jpg From niche model to mainstream powerhouse (http://www.theglobeandmail.com/auto/new-prius-hybrid-up-to-the-job-of-family-car/article1196283/)
http://www.cleanmpg.com/photos/data/501/16_10_Prius.jpgJeremy Cato - THEGLOBEANDMAIL (http://www.theglobeandmail.com) - June 25, 2009
Can it get any better than this? The 2010 Prius is even cheaper than the outgoing 2009 model. ;) --Ed.
From niche model to mainstream powerhouse - that's what Toyota has in mind for the new Prius gasoline-electric hybrid.
And that's why engineers worked on the 2010 Toyota Prius for 4½ years. No one at Toyota will say exactly how much the company spent developing the third-generation Prius, but it was a bundle. Some 2,000 engineers spent four-plus years working on this project.
Yet the price tag isn't going up, but down - from $27,710 for the 2009 to $27,500 for the 2010. Obviously price increases are not doable in this market, not with Honda's newly launched Insight hybrid out there.
And then there is the all-new 2010 Ford Fusion mid-size hybrid sedan rolling into showrooms now, too. Ford, in fact, boasts that its car is the most fuel-efficient mid-size hybrid sedan in North America - much better than the Toyota Camry Hybrid.
The Prius, though, is a four-door hatchback. And with more than a million Prius hybrids sold worldwide in the last decade, Toyota's entry is the industry leader and that puts a big bull's eye on Toyota's back.
Well, the 2010 Prius is certainly an improvement over the outgoing model, the one so popular in Vancouver with taxicab drivers. They may not be thrilled with the mechanical feel and sluggish acceleration of the outgoing car, but they wax on about its fuel efficiency and reliability.... http://www.theglobeandmail.com/auto/new-prius-hybrid-up-to-the-job-of-family-car/article1196283/
http://www.cleanmpg.com/photos/data/501/16_10_Prius.jpgJeremy Cato - THEGLOBEANDMAIL (http://www.theglobeandmail.com) - June 25, 2009
Can it get any better than this? The 2010 Prius is even cheaper than the outgoing 2009 model. ;) --Ed.
From niche model to mainstream powerhouse - that's what Toyota has in mind for the new Prius gasoline-electric hybrid.
And that's why engineers worked on the 2010 Toyota Prius for 4½ years. No one at Toyota will say exactly how much the company spent developing the third-generation Prius, but it was a bundle. Some 2,000 engineers spent four-plus years working on this project.
Yet the price tag isn't going up, but down - from $27,710 for the 2009 to $27,500 for the 2010. Obviously price increases are not doable in this market, not with Honda's newly launched Insight hybrid out there.
And then there is the all-new 2010 Ford Fusion mid-size hybrid sedan rolling into showrooms now, too. Ford, in fact, boasts that its car is the most fuel-efficient mid-size hybrid sedan in North America - much better than the Toyota Camry Hybrid.
The Prius, though, is a four-door hatchback. And with more than a million Prius hybrids sold worldwide in the last decade, Toyota's entry is the industry leader and that puts a big bull's eye on Toyota's back.
Well, the 2010 Prius is certainly an improvement over the outgoing model, the one so popular in Vancouver with taxicab drivers. They may not be thrilled with the mechanical feel and sluggish acceleration of the outgoing car, but they wax on about its fuel efficiency and reliability.... http://www.theglobeandmail.com/auto/new-prius-hybrid-up-to-the-job-of-family-car/article1196283/
