xcel
06-23-2009, 09:43 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Nielsen IAG Research Ad Ratings: Consumers rate Toyota's Prius Ad(s) #1 and #3. (cleanmpg.com/forums/showthread.php?p=217454)
http://www.youtube.com/v/Tq4nrmnqY9o&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - June 23, 2009
2010 Prius-III starring in “Harmony”
Top “Most Liked” Spot
Maybe because many parts of the country were waterlogged this spring, but consumers hopeful for some sun really took to the ad for the Toyota's third-generation Prius hybrid. A creative advertisement that included an overwhelming amount of nature-friendly animation.
Nielsen IAG (NielsenIAG.com) ratings ranks - Only new ad executions considered, airing weeks of May 4 to 31, 2009. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 171 the top-ranked Toyota Prius spot has proven to be about 70% better-liked than the average new commercial during the four-week period.
Top 10
Rank|Brand|Description|Index
1|Toyota|Prius--White car drives through landscape of people dressed as plants, water, and clouds.|171
2|Coca-Cola|Man sleeps on blanket in a park as animated insects work together to turn his bottle of Coke into a waterfall.|165
3|Toyota|Prius--Car tows sun across Earth like a kite; gives the world fewer smog-forming emissions; gives you a 50 MPG rating.|157
4|Nikon|Coolpix--Ashton Kutcher attracts women photographers while dining in restaurant; waves fork & spills wine; takes photo of woman.|145
5|Victoria’s Secret|Biofit 7-Way--Introducing 1 bra you can wear 7 ways; women model bras with different strap arrangements.|143
6|Huggiesd|Rewards Program--Man announces giveaway of diapers for a year; to qualify for offer you must unite male chromosomes with female egg.|140
7|Apple|Mac--Tons of PC's in a line; small screens get out, slow ones leave, no viruses or crashing, everyone leaves; Mac introduces himself.|140
8|Apple|Mac--Helpful Mac Geniuses; must be great to have a real person when you want to get help; PC calls customer care with no success.|131
9|Old Navy|Flip Flops--ON Weekly Exclusive; flip flops are just 1 dollar but is Heather shopping for two?; mannequin carries lots of flip flops.|129
10|Wal-Mart|Taking family of 4 to ice cream shop costs over $10; Breyers ice cream & toppings cost less; make treats at home, save $220 a year.|125
The 2010 Toyota Prius-III Commercials
http://www.youtube.com/v/Tq4nrmnqY9o&hl=en&fs=1http://www.youtube.com/v/-_M-WaCg27k&hl=en&fs=1
#1 rated 2010 Prius III – Harmony_________________Making of #1 Rated Harmony
http://www.youtube.com/v/U7vI-L4Lfmc&hl=en&fs=1http://www.youtube.com/v/LeOE4Vg7Cq0&hl=en&fs=1
#3 Rated 2010 Prius-III – MPG_______________________2010 Prius-III – Solar
Enjoy :)
http://www.youtube.com/v/Tq4nrmnqY9o&hl=en&fs=1Wayne Gerdes - CleanMPG (cleanmpg.com) - June 23, 2009
2010 Prius-III starring in “Harmony”
Top “Most Liked” Spot
Maybe because many parts of the country were waterlogged this spring, but consumers hopeful for some sun really took to the ad for the Toyota's third-generation Prius hybrid. A creative advertisement that included an overwhelming amount of nature-friendly animation.
Nielsen IAG (NielsenIAG.com) ratings ranks - Only new ad executions considered, airing weeks of May 4 to 31, 2009. The Likeability Score is the percentage of TV viewers who report to like "a lot" an ad they were exposed to during the normal course of viewing TV (among those recalling the brand of the ad). These scores are then indexed against the mean score for all new ads during the period (Likeability Index). 100 equals average. For example, with a Likeability index of 171 the top-ranked Toyota Prius spot has proven to be about 70% better-liked than the average new commercial during the four-week period.
Top 10
Rank|Brand|Description|Index
1|Toyota|Prius--White car drives through landscape of people dressed as plants, water, and clouds.|171
2|Coca-Cola|Man sleeps on blanket in a park as animated insects work together to turn his bottle of Coke into a waterfall.|165
3|Toyota|Prius--Car tows sun across Earth like a kite; gives the world fewer smog-forming emissions; gives you a 50 MPG rating.|157
4|Nikon|Coolpix--Ashton Kutcher attracts women photographers while dining in restaurant; waves fork & spills wine; takes photo of woman.|145
5|Victoria’s Secret|Biofit 7-Way--Introducing 1 bra you can wear 7 ways; women model bras with different strap arrangements.|143
6|Huggiesd|Rewards Program--Man announces giveaway of diapers for a year; to qualify for offer you must unite male chromosomes with female egg.|140
7|Apple|Mac--Tons of PC's in a line; small screens get out, slow ones leave, no viruses or crashing, everyone leaves; Mac introduces himself.|140
8|Apple|Mac--Helpful Mac Geniuses; must be great to have a real person when you want to get help; PC calls customer care with no success.|131
9|Old Navy|Flip Flops--ON Weekly Exclusive; flip flops are just 1 dollar but is Heather shopping for two?; mannequin carries lots of flip flops.|129
10|Wal-Mart|Taking family of 4 to ice cream shop costs over $10; Breyers ice cream & toppings cost less; make treats at home, save $220 a year.|125
The 2010 Toyota Prius-III Commercials
http://www.youtube.com/v/Tq4nrmnqY9o&hl=en&fs=1http://www.youtube.com/v/-_M-WaCg27k&hl=en&fs=1
#1 rated 2010 Prius III – Harmony_________________Making of #1 Rated Harmony
http://www.youtube.com/v/U7vI-L4Lfmc&hl=en&fs=1http://www.youtube.com/v/LeOE4Vg7Cq0&hl=en&fs=1
#3 Rated 2010 Prius-III – MPG_______________________2010 Prius-III – Solar
Enjoy :)