SlowHands
04-18-2009, 09:56 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Ford wants to bring Europe's "small cars can be cool" ethos to America when it arrives next year. (blog.wired.com/cars/2009/04/how-the-fiesta.html)
http://www.cleanmpg.com/photos/data/501/Geneva_-_2009_European_Ford_Fiesta_Econetic.jpgKeith Barry - Wired (blog.wired.com) - April 17, 2009
Ford keeps coming up with new ways to break away from the 'mainstream' US Auto Industry. I am really impressed with their ideas and actions on all fronts in the last few months! -- Ed.
Ford is betting the success of the Fiesta subcompact on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences online. It's a hell of a gamble, but if it pays off, Ford just might recast itself as a cool company with a great product -- no small feat for an American automaker.
Ford wants to generate buzz for the Fiesta, which will bring Europe's "small cars can be cool" ethos to America when it arrives next year. But rather than hand a bunch of them over to mainstream journalists, Ford broke with tradition by inviting dozens of 20-somethings to live with the car for six months and tell the world about it.
"While were trying to build excitement and awareness for the vehicle with the Fiesta Movement campaign, there's something bigger happening here," Scott Monty, Ford's social media boss, told Wired.com. "We're also going to be building broader awareness of Ford."
... But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them. A Microsoft study found 77 percent of millennials use a social networking site like Facebook or MySpace daily and 28 percent of them have a personal blog. That explains Ford's marketing campaign ... http://blog.wired.com/cars/2009/04/how-the-fiesta.html
http://www.cleanmpg.com/photos/data/501/Geneva_-_2009_European_Ford_Fiesta_Econetic.jpgKeith Barry - Wired (blog.wired.com) - April 17, 2009
Ford keeps coming up with new ways to break away from the 'mainstream' US Auto Industry. I am really impressed with their ideas and actions on all fronts in the last few months! -- Ed.
Ford is betting the success of the Fiesta subcompact on the blogs, tweets and Facebook updates of 100 people who will live with the cars and share their experiences online. It's a hell of a gamble, but if it pays off, Ford just might recast itself as a cool company with a great product -- no small feat for an American automaker.
Ford wants to generate buzz for the Fiesta, which will bring Europe's "small cars can be cool" ethos to America when it arrives next year. But rather than hand a bunch of them over to mainstream journalists, Ford broke with tradition by inviting dozens of 20-somethings to live with the car for six months and tell the world about it.
"While were trying to build excitement and awareness for the vehicle with the Fiesta Movement campaign, there's something bigger happening here," Scott Monty, Ford's social media boss, told Wired.com. "We're also going to be building broader awareness of Ford."
... But the healthiest of the Big Three wants to generate buzz for the car among "millennials," those born between 1979 and 1996. Some 70 million millennials will be driving next year, and Ford is targeting the Fiesta squarely at them. A Microsoft study found 77 percent of millennials use a social networking site like Facebook or MySpace daily and 28 percent of them have a personal blog. That explains Ford's marketing campaign ... http://blog.wired.com/cars/2009/04/how-the-fiesta.html