Right Lane Cruiser
03-27-2009, 07:18 AM
http://www.cleanmpg.com/photos/data/2/European_Union_Flag.jpg The new Coca-Cola truck, which weighs 12 tons, will serve a 20-kilometer route in the center of Brussels running both diesel and electric engines. (http://greeninc.blogs.nytimes.com/2009/03/26/coke-tests-a-hybrid-truck-in-europe/)
http://www.cleanmpg.com/photos/data/501/hybrid-coke-truck.jpgJames Kanter - The New York Times (http://greeninc.blogs.nytimes.com) - Mar. 26, 2009
It's working out here so EU is a good second move. --Ed.
Beverage giant Coca-Cola has been delivering some of its products with hybrid electric trucks in North America for some time. Now the company says it will roll out the first hybrid vehicle of its kind to be used in a European city.
Coke says the hold-up in Europe was a special formula – not for the famously secret recipe for its cola but for manufacturing hybrid engines for delivery vehicles in urban areas, where frequent stops and starts are common.
“In Europe, we have lagged behind the U.S. in hybrid technology development with the majority of hybrid manufacturers being U.S.-based and having intellectual property exclusivity on their technology,” said Hubert Patricot, the president of Coca-Cola Enterprises Europe, who made the announcement at a business summit in Brussels on Thursday.
The pilot program, to run in Brussels until July, is part of Coke’s efforts at “developing a sustainable transport strategy across our European business,” Mr. Patricot said.
In the United States, Coke has worked with Eaton Corporation to develop hybrid components and with... http://greeninc.blogs.nytimes.com/2009/03/26/coke-tests-a-hybrid-truck-in-europe/
http://www.cleanmpg.com/photos/data/501/hybrid-coke-truck.jpgJames Kanter - The New York Times (http://greeninc.blogs.nytimes.com) - Mar. 26, 2009
It's working out here so EU is a good second move. --Ed.
Beverage giant Coca-Cola has been delivering some of its products with hybrid electric trucks in North America for some time. Now the company says it will roll out the first hybrid vehicle of its kind to be used in a European city.
Coke says the hold-up in Europe was a special formula – not for the famously secret recipe for its cola but for manufacturing hybrid engines for delivery vehicles in urban areas, where frequent stops and starts are common.
“In Europe, we have lagged behind the U.S. in hybrid technology development with the majority of hybrid manufacturers being U.S.-based and having intellectual property exclusivity on their technology,” said Hubert Patricot, the president of Coca-Cola Enterprises Europe, who made the announcement at a business summit in Brussels on Thursday.
The pilot program, to run in Brussels until July, is part of Coke’s efforts at “developing a sustainable transport strategy across our European business,” Mr. Patricot said.
In the United States, Coke has worked with Eaton Corporation to develop hybrid components and with... http://greeninc.blogs.nytimes.com/2009/03/26/coke-tests-a-hybrid-truck-in-europe/