xcel
03-27-2009, 02:43 AM
http://www.cleanmpg.com/photos/data/2/European_Union_Flag.jpg Honda breaks the mold again with new “Let it Shine” spot. (cleanmpg.com/forums/showthread.php?p=197077)
http://www.cleanmpg.com/photos/data/501/2010_Honda_Insight-II_stars_in_Let_it_Shine.jpg Wayne Gerdes – CleanMPG (cleanmpg.com) – Mar. 26, 2009
2010 European Honda Insight leaving a dust trail as the most affordable clean Hybrid on the planet.
Honda debuts its latest TV ad ‘Let it Shine’ in April to support the launch of its new Honda Insight-II. The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across European and African Continents by 2015.
The 15, 20, 30 and 60-second TV spots will launch the all-new 2010 Honda Insight-II in Europe with the aim to make hybrid technology available to a wider audience than ever before. The new 2010 Honda Insight-II goes on sale at the start of April across most of Europe.
The commercial opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight-II’s. The spectacle is set to the song ‘This Little Light of Mine’.
‘Let it Shine’ has been created by Wieden+Kennedy Amsterdam for use across Europe, Middle East, Africa and Russia. The European debut of ‘Let it Shine’ takes place on Saturday, March 28 in Belgium.
Making of “Let it Shine”
http://www.youtube.com/v/sfq5lmoCGYk&hl=en&fs=1
The campaign extends Honda’s strategy of continuing to be at the forefront in environmental technologies and communications. This new approach underpins a communications plan which will run alongside the expansion of Honda’s hybrid range with a coupe based on the CR-Z concept and a Jazz hybrid set to join the new Insight and existing Civic Hybrid in the next two years.
Chris Brown, Head of Marketing for Honda Motor Europe comments: “We would like to become the most admired company in the world, and to do this we need to have the most admired brand and communications across the EU. This is a continuation of our journey.”
This latest campaign is truly integrated; with print, outdoor and digital in addition to TV. The theme ‘Everyone Wants to Be Good’ is incorporated throughout, as well as the iconic ‘Honda Eco’ flower - a visual cue to the ‘Eco Assist’ system within the Insight which encourages and rewards efficient driving.
In the end, although the team knew the idea was logistically feasible, they were concerned about the carbon footprint that a shoot of that magnitude would leave. The result was a fusion of modeling software for animation, a small number of Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were precisely spaced and wired together while a specially created computer program created the two separate halves of the animations. These animation halves were subsequently married together in post-production.
http://www.cleanmpg.com/photos/data/501/2010_Honda_Insight-II_stars_in_Let_it_Shine_Cars_leaving.jpg
The few actual Insight’s leaving the “Let it Shine” set :)
Other country air dates include the France on the 4th of April, Switzerland on the 6th, Italy on the 10th and the UK on the 14th.
http://www.cleanmpg.com/photos/data/501/2010_Honda_Insight-II_stars_in_Let_it_Shine.jpg Wayne Gerdes – CleanMPG (cleanmpg.com) – Mar. 26, 2009
2010 European Honda Insight leaving a dust trail as the most affordable clean Hybrid on the planet.
Honda debuts its latest TV ad ‘Let it Shine’ in April to support the launch of its new Honda Insight-II. The advertisement is part of an integrated marketing campaign to work towards the company’s aim of environmental leadership across European and African Continents by 2015.
The 15, 20, 30 and 60-second TV spots will launch the all-new 2010 Honda Insight-II in Europe with the aim to make hybrid technology available to a wider audience than ever before. The new 2010 Honda Insight-II goes on sale at the start of April across most of Europe.
The commercial opens on what appears to be the world’s largest LED screen displaying an animated sequence of simple dot matrix graphic stories that depict the notion of ‘good’. The animations show hugs and kisses, frowns turned into smiles, and general goodwill – all aiming to convey people’s inherent wish to be good. As the animation plays it is slowly revealed to the viewer that it is actually being created entirely by the headlights of hundreds of Honda Insight-II’s. The spectacle is set to the song ‘This Little Light of Mine’.
‘Let it Shine’ has been created by Wieden+Kennedy Amsterdam for use across Europe, Middle East, Africa and Russia. The European debut of ‘Let it Shine’ takes place on Saturday, March 28 in Belgium.
Making of “Let it Shine”
http://www.youtube.com/v/sfq5lmoCGYk&hl=en&fs=1
The campaign extends Honda’s strategy of continuing to be at the forefront in environmental technologies and communications. This new approach underpins a communications plan which will run alongside the expansion of Honda’s hybrid range with a coupe based on the CR-Z concept and a Jazz hybrid set to join the new Insight and existing Civic Hybrid in the next two years.
Chris Brown, Head of Marketing for Honda Motor Europe comments: “We would like to become the most admired company in the world, and to do this we need to have the most admired brand and communications across the EU. This is a continuation of our journey.”
This latest campaign is truly integrated; with print, outdoor and digital in addition to TV. The theme ‘Everyone Wants to Be Good’ is incorporated throughout, as well as the iconic ‘Honda Eco’ flower - a visual cue to the ‘Eco Assist’ system within the Insight which encourages and rewards efficient driving.
In the end, although the team knew the idea was logistically feasible, they were concerned about the carbon footprint that a shoot of that magnitude would leave. The result was a fusion of modeling software for animation, a small number of Insight vehicles for scale and a few hundred Insight headlights. The vehicles and headlights were precisely spaced and wired together while a specially created computer program created the two separate halves of the animations. These animation halves were subsequently married together in post-production.
http://www.cleanmpg.com/photos/data/501/2010_Honda_Insight-II_stars_in_Let_it_Shine_Cars_leaving.jpg
The few actual Insight’s leaving the “Let it Shine” set :)
Other country air dates include the France on the 4th of April, Switzerland on the 6th, Italy on the 10th and the UK on the 14th.