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View Full Version : Toyota eyes Honda for Prius pricing, small hybrid


xcel
03-26-2009, 06:30 AM
http://www.cleanmpg.com/photos/data/2/Japanese_Flag_30x22.jpg Toyota’s hybrid technology is ideally suited for future "plug-in" cars and calls the "parallel" system "the only hybrid for the earth". (reuters.com/article/rbssConsumerGoodsAndRetailNews/idUST33323020090325?pageNumber=1&virtualBrandChannel=0)

http://www.cleanmpg.com/photos/data/523/2010_Red_Toyota_Prius_in_NAPA_Valley.jpgChang-Ran Kim – Reuters (Reuters.com) – Mar. 25, 2009

Could we actually receive an under $21,000 Prius-III? Holy Smokes! -- Ed.

2010 Toyota Prius-III – Rumored $21,000 launch price while offering 50 mpgUS combined.

Tokyo, Japan -- Toyota is eyeing rival Honda’s hit Insight model as it decides on pricing for the next Prius and develops a smaller hybrid car that could reach showrooms as early as 2011.

How much Toyota will charge for its third-generation Prius has become a hot topic after Japanese newspapers reported that the world's biggest carmaker was looking to make its flagship hybrid starting price at 2.05 million yen ($20,940), or roughly $3,000 less than its smaller, less powerful and less fuel-efficient predecessor.

Akihiko Otsuka, chief engineer of the next Prius, conceded that Honda's Insight would likely figure in Toyota's pricing decision.

"We are naturally interested (in what Honda does)," he told reporters at a recent test-drive event for the newest Prius's final prototype at Fuji Speedway, west of Tokyo.

Toyota cut the cost of the main hybrid components by 20-35 percent and plans to share other parts with more than a million other cars next time... http://www.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUST33323020090325?pageNumber=1&virtualBrandChannel=0

Indigo
03-26-2009, 01:02 PM
I think I'd still go for the Insight EX, since it would have a lot of convenience and safety features that would likely be stripped from a $21k Prius.

ksstathead
03-26-2009, 01:28 PM
The Prius III features are set. You can see the safety features already for each trim. I don't think the Prius gives away anything to Insight there, but there could be an exception or two.

phoebeisis
03-26-2009, 01:57 PM
Hmmm, I've always had my doubts on how much profit is actually in the Prius. It seems like an awful lot of car to sell for just $3000 more than a Matrix.
On the downside the low price of the Prius III will drive down the resale of our Prius II-nothing I can do about that, of course, but the older Prius will drop a couple $1000 in resale if the new one comes in at $21000,
Charlie



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