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View Full Version : Hybrid car sales: from 60 to 0 at breakneck speed


xcel
03-16-2009, 01:50 PM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Gas-electric vehicles pile up on dealers' lots as angst over gasoline prices evaporates. Nevertheless, more hybrid models are on the way. (http://www.chicagotribune.com/business/chi-biz-hybrid-sales-march16,0,5173041.story?page=1)

2009 Toyota Prius – Base for close to $20,000 while still offering the best FE.

http://www.cleanmpg.com/photos/data/501/Prius-III_with_Solar_Panels.jpgKen Bensinger – LA Times (latimes.com) – Mar. 16, 2009

Hybrid sales are down less than the overall market but still down. If you are going to buy, now may be the time to do so. -- Ed.

The Ford and Honda hybrids due out this month are among dozens planned for the coming years as automakers try to meet new fuel-efficiency standards and please politicians overseeing the industry's multibillion-dollar bailout.

Unfortunately for the automakers, hybrids are a tough sell these days.

Americans have cut back on buying vehicles of all types as the economy continues its slide. But the slowdown has been particularly brutal for hybrids, which use electricity as well as gasoline as power sources. They were the industry's darling just last summer, but hybrid sales have collapsed as consumers refuse to pay a premium for a fuel-efficient vehicle now that gasoline has slipped below $2 a gallon.

Last month, only 15,144 hybrids sold nationwide, down almost two-thirds from last April, when the segment's sales peaked and gas averaged $3.57 a gallon. That's far larger than the drop in industry sales for the period and scarcely a better showing than January, when hybrid sales were at their lowest since early 2005.

In July, U.S. Toyota dealers didn't have enough Prius models in stock to last two days, and many were charging thousands of dollars above sticker price for the few they had. Today there are 80 days' worth on hand, and dealers are working much harder -- even with the help of $500 factory rebates -- to move the egg-shaped gas-savers off lots from Santa Monica to Miami.

This month, Honda is offering $2,000 in cash, financing and leasing incentives to buyers of the formerly sold-out Civic hybrid, while a dealer in northern Michigan is dangling $6,000 cash back to those willing to purchase a hulking Chevy Tahoe hybrid.

Yet automakers feel they have little choice but to make more hybrids. Though car buyers are losing interest, politicians are pushing them as key to reducing U.S. dependence on foreign oil and limiting the global-warming gases that cars emit into the atmosphere...

At the end of June, AutoNation, the country's largest chain of new car dealerships, had only a two-day supply of Honda Civic hybrids and a 14-day supply of the non-hybrid Civic. By year's end, the picture had flipped, with AutoNation holding 107 days worth of regular Civics, compared with 148 days' stock of the hybrid version...

Still, some consumers see the depressed hybrid market as a buying opportunity.

Chad Gallagher, a lawyer in Berkeley, took advantage of a President's Day promotion, plus a healthy measure of dealer desperation, to purchase a fully loaded Prius last month for $5,000 under sticker price. … http://www.chicagotribune.com/business/chi-biz-hybrid-sales-march16,0,5173041.story?page=1

brick
03-16-2009, 02:16 PM
I'm going to be really interested to see what this does to pricing on the the Insight and Prius III. Will newness be enough to command MSRP, or will these things turn into an epic bargain? Stay tuned...

ksstathead
03-16-2009, 05:33 PM
I'm anxious to see what this market combined with HI-II and P-III does to new and used P-II prices...

phoebeisis
03-16-2009, 06:17 PM
Towing package in a Prius??
Wish I could afford a second Prius-great time to buy.
Charlie

worthywads
03-16-2009, 08:00 PM
"Toyota said last year that it was finally making money on the Prius after nearly a decade producing it, but executives at other automakers concede they lose money on every hybrid sold. "If we were making money on the Civic hybrid, we weren't making a lot," Honda spokesman Chris Martin said."

I missed that announcement from Toyota, I'll have to search on that one. I do remember claims here that Toyota was making money on Prius long before last year? But then there was also the Japanese government subsidizing hybrid claims too? So confusing.:confused:

This article does highlight the trouble with CAFE standards. Many manufacturers could be way better than the CAFE standards if only more people wanted the FE cars now. If the manufacturers make higher FE cars that the masses don't want CAFE fails and it's not the manufacturers fault.

Could be the right time to get rid of the wife's FSP Element and get a 3 year old Prius.

Right Lane Cruiser
03-16-2009, 09:10 PM
Could be the right time to get rid of the wife's FSP Element and get a 3 year old Prius.

That doesn't sound like a bad idea to me. Better fuel economy and quite possibly lower cost of ownership due to a robust drivetrain.

phoebeisis
03-17-2009, 01:26 PM
This is a perfect time to sell an SUV. My 98 Suburban(200,000 miles) got zero nibbles 10 months ago at $2000- Recently , at $3000 it got lots of big bites, but the deal I was selling it for fell thru, so I kept it.

An Element-good car- would sell pretty well now. Pretty versatile vehicle, and pretty decent mpg for a SUV.

Charlie



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