View Full Version : Toyota and Lexus together top 1 Million Hybrids sold within the US

03-11-2009, 12:24 PM “For Toyota and Lexus, 2009 can easily be called ‘the year of the hybrid’ with three new offerings.” ( Gerdes – CleanMPG ( – Mar. 11, 2009

2010 Toyota Prius-III – Beautiful, starting as low as $23,000 (rumor only) and available in late May.

Torrance, CA -- Toyota announced that the total combined Toyota and Lexus hybrid vehicle sales in the U.S. have now topped the one million mark.

With the expansion of its hybrid technology to a diverse group of vehicles, Toyota has commanded nearly 75 percent of all hybrid vehicles sales in the U.S. over the past 10 years. Overall, cumulative worldwide sales of Toyota and Lexus hybrids have now exceeded 1.7 million vehicles through January of this year.

“One million hybrids in less than nine years indicates how quickly American consumers have accepted this important technology,” said Jim Lentz, TMS president. “Toyota’s hybrid leadership will continue to expand in the U.S. and around the globe. With 10 new hybrid models between now and 2012 in various global markets, we plan to sell one million gas-electric hybrids per year, worldwide, sometime early in the next decade.”

Toyota pioneered modern gas-electric hybrid technology with the launch of the Prius in late 1997 in the Japan market. Its popularity in Japan encouraged the launch of Prius in the U.S. in July 2000. The first-generation U.S. Prius was a low-volume vehicle (12,000 produced annually) that gained an immediate following, particularly among environmentally conscious consumers.

The second-generation Prius launched in the fall of 2003 as a 2004 model year. With larger dimensions, all-new styling, and Toyota’s new Hybrid Synergy Drive technology, Prius became an instant hit. By was 2005 Toyota producing over 100,000 vehicles annually for the U.S. market. Prius had propelled itself from a niche environmental car into a mainstream vehicle for everyday driving needs. With more than 107,000 sales in 2005 Prius became the third-best selling Toyota passenger car in the U.S. after the Camry and Corolla.

From its humble beginnings in the summer of 2000 through February 2009 more than 700,000 Prius have been sold in the U.S., making up more than half of the 1.2 million Prius sold worldwide.

Spring 2009 will mark the launch of the all-new and vastly improved Prius-III. The 2010 Prius will again set new standards for innovative design and technology, raising the bar to new higher heights, including a combined EPA estimated fuel efficiency rating of 50 mpg combined on the 08 EPA.

Toyota’s hybrid launches in 2009 continue with the summer arrival of the second-generation 2010 Lexus RX 450h. The all-new RX Hybrid will feature an updated version of Lexus Hybrid Drive that will improve fuel economy by up to 20 percent vs. its predecessor.

Finally, late summer of 2009 will see the launch of the 2010 Lexus HS 250h, the world’s first dedicated luxury hybrid vehicle. The HS 250h will be Lexus’ fourth hybrid and the most fuel-efficient vehicle in its lineup.

“In addition to our growing hybrid presence over the next few years, expanded hybrid offerings from competitors will not only drive innovation and improvement for consumers, it will continue to help improve the environment and reduce our dependence on foreign oil,” said Lentz.

03-11-2009, 02:19 PM
If the Prius III truly starts at $23K, the Insight II will have some serious competition on it's hands.

03-11-2009, 03:20 PM
So they've sold one million hybrids in the US? That's about one million more than GM and Chrysler were guesstimating in their projected market demand. ;)

Sure, that's only a little over 100k a year on average, but any sales department would love to have a few vehicle models shipped to dealers that could sell in that sort of volume, and without steep discounts or serious warranty liabilities.
If the Prius III truly starts at $23K, the Insight II will have some serious competition on it's hands.
I think that's the idea. Bring a base model to market for people who don't need heated radio knobs, and buyers who are on a strict budget can start to realisticallly consider it for their next purchase.

03-11-2009, 03:33 PM
The 2010 is a fine looking car - and soooo many fun toys to play with. I'm sorely tempted, specially in that nice red.

03-12-2009, 01:04 AM
Personally, I think it's the prettiest Prius yet.

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