xcel
02-20-2009, 11:47 AM
http://www.cleanmpg.com/photos/data/2/AmericanFlag.jpg Could one of those 100 be you? (cleanmpg.com/forums/showthread.php?p=189332)
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fiesta_Movement.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – Feb. 20, 2009
2009 Ford Fiesta “Movement” w/ the 1.6L Ti-VCT in Detroit – approximately 33 mpgUS combined on the 08 EPA.
Dearborn, MI – Ford is creating a ‘movement’ with an official car. The only item missing is you!
Ford is looking for 100 specially selected individuals to take the all-new and not yet released Ford Fiesta for a drive.
“It’s all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers,” said Sam De La Garza, Ford’s small car marketing manager. “These 100 socially-vibrant Fiesta Movement ‘Agents’ will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube.”
Ford is aiming the Fiesta Movement at “Millennials”, the next-generation consumer group that will total 70 million new drivers in 2010.
“The Millennials are an emerging market force, with 11,000 reaching driving age every day,” De La Garza said. “It’s the most important demographic trend since the Baby Boomers, and it represents one of the greatest opportunities for Ford.”
“Agents” to tell their Fiesta story
Beginning in late spring, the 100 chosen “agents” will be asked to complete “missions” in their Fiesta on a monthly basis and capture their experiences digitally and share them with Ford and others through their social networks. The missions will take them to new places, to meet new people and to experience new things in their Fiesta.
Along with the agents sharing their vehicles with their network on a day-to-day basis, consumers across the country will also get hands-on experience of the Fiesta. Test drives – the goal being 100,000 in all – will give consumers the opportunity to drive the model in advance of the US launch.
Most importantly, these consumers will give Ford valuable feedback on the features and performance of the Fiesta prior to the launch in 2010. It’s the first opportunity that Ford has ever had to get a wealth of feedback so early on prior to launch – it also being unique in content as it will be unfiltered from a multitude of sources.
If you think you are ready, if you believe you are connected and most of all, if you want to be one of the first to drive the all-new Ford Fiesta, sign up along with the 1,500 who have already placed their names in the hat at Fiesta Movement (www.fiestamovement.com).
The application requires applicants to submit a two to five minute video explaining why they want the opportunity to become part of the Fiesta Movement. Applications will be accepted through March 13, 2009 so hurry, time is running out!
The “Fiesta Movement” vehicles
As anyone that follows CleanMPG's daily News knows, we have been following the Fiesta’s progress overseas. As its launch into the US marketplace nears, excitement here is building as well. With the launch of the “Fiesta Movement” program, Ford built 100 Fiesta’s for the US “Millennial’s” in its Cologne, Germany facility.
The all-new Fiesta is a very well received award winner in Europe. In Britain it was recently named the 2009 Car of the Year by “What Car?” magazine. In Germany, readers of “Guter Rat” (Good Advice) and “SUPERillu” presented the Fiesta ECOnetic (equipped with the 1.6L Super-Diesel) with their renowned Auto der Vernunft 2009 trophy for value for money, economy and sustainability.
The 100 five-door Fiesta’s built for the “Fiesta Movement” are on their way to the United States and all will feature a 118 HP, 1.6-litre Ti-VCT gasoline powered engine.
http://www.cleanmpg.com/photos/data/501/2010_Ford_Fiesta_Movement.jpgWayne Gerdes – CleanMPG (cleanmpg.com) – Feb. 20, 2009
2009 Ford Fiesta “Movement” w/ the 1.6L Ti-VCT in Detroit – approximately 33 mpgUS combined on the 08 EPA.
Dearborn, MI – Ford is creating a ‘movement’ with an official car. The only item missing is you!
Ford is looking for 100 specially selected individuals to take the all-new and not yet released Ford Fiesta for a drive.
“It’s all part of a plan to build excitement and spread the word about the arrival of the new Ford Fiesta to the next generation of customers,” said Sam De La Garza, Ford’s small car marketing manager. “These 100 socially-vibrant Fiesta Movement ‘Agents’ will then relate their driving experiences through social media sites such as Facebook, FlickR and YouTube.”
Ford is aiming the Fiesta Movement at “Millennials”, the next-generation consumer group that will total 70 million new drivers in 2010.
“The Millennials are an emerging market force, with 11,000 reaching driving age every day,” De La Garza said. “It’s the most important demographic trend since the Baby Boomers, and it represents one of the greatest opportunities for Ford.”
“Agents” to tell their Fiesta story
Beginning in late spring, the 100 chosen “agents” will be asked to complete “missions” in their Fiesta on a monthly basis and capture their experiences digitally and share them with Ford and others through their social networks. The missions will take them to new places, to meet new people and to experience new things in their Fiesta.
Along with the agents sharing their vehicles with their network on a day-to-day basis, consumers across the country will also get hands-on experience of the Fiesta. Test drives – the goal being 100,000 in all – will give consumers the opportunity to drive the model in advance of the US launch.
Most importantly, these consumers will give Ford valuable feedback on the features and performance of the Fiesta prior to the launch in 2010. It’s the first opportunity that Ford has ever had to get a wealth of feedback so early on prior to launch – it also being unique in content as it will be unfiltered from a multitude of sources.
If you think you are ready, if you believe you are connected and most of all, if you want to be one of the first to drive the all-new Ford Fiesta, sign up along with the 1,500 who have already placed their names in the hat at Fiesta Movement (www.fiestamovement.com).
The application requires applicants to submit a two to five minute video explaining why they want the opportunity to become part of the Fiesta Movement. Applications will be accepted through March 13, 2009 so hurry, time is running out!
The “Fiesta Movement” vehicles
As anyone that follows CleanMPG's daily News knows, we have been following the Fiesta’s progress overseas. As its launch into the US marketplace nears, excitement here is building as well. With the launch of the “Fiesta Movement” program, Ford built 100 Fiesta’s for the US “Millennial’s” in its Cologne, Germany facility.
The all-new Fiesta is a very well received award winner in Europe. In Britain it was recently named the 2009 Car of the Year by “What Car?” magazine. In Germany, readers of “Guter Rat” (Good Advice) and “SUPERillu” presented the Fiesta ECOnetic (equipped with the 1.6L Super-Diesel) with their renowned Auto der Vernunft 2009 trophy for value for money, economy and sustainability.
The 100 five-door Fiesta’s built for the “Fiesta Movement” are on their way to the United States and all will feature a 118 HP, 1.6-litre Ti-VCT gasoline powered engine.