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View Full Version : April 08 Hybrid and fuel efficient non-hybrid sales – up again


xcel
05-12-2008, 03:12 PM
Prius sales are doing extremely well with gas approaching $4.00 per. (http://www.cleanmpg.com/forums/showthread.php?p=95537)

http://www.cleanmpg.com/photos/data/501/Toyota_Prius1.jpgWayne Gerdes - CleanMPG (www.cleanmpg.com) - May 5, 2008

2008 Toyota Prius- Sales still flying high.

The Prius’ success should not be measured only by its sales figures but more importantly by the overall fuel saved vs. the US fleet average of just 20 mpg vehicle. Unfortunately along with its success comes a mid-year price increase of $400 or 1.8%. Prius prices are following its ever increasing popularity :(

2008 Toyota Prius – A mid-sized vehicle that not only includes a high level of standard equipment but is also the most fuel efficient vehicle available on the North American Continent. When compared to most compacts, its total cost of ownership usually proves to be less costly over the long term no matter what vehicle it is measured against. Along with its low total cost of ownership due mostly to it impressive fuel economy (08 EPA FE ratings of 48 MPG city/45 MPG highway/46 MPG combined), its PZEV (Partial Zero Emissions Vehicle) emissions rating proves to be just as friendly to the local environment as it is on your wallet.

Hybrid’s

Hybrids are continuing to increase their overall market share with the Big 6 showing an overall 18.8% increase year over year thanks again to the Prius-II’s and TCH 08 total sales. The Big 5 fuel efficient non-hybrids had an overall sales increase of 6.8% although Corolla sales have fallen for the third month in a row. With gasoline prices approaching $4.00 per gallon, is it any wonder why fuel efficient vehicles are selling like they do?

The Toyota Prius posted April sales of 21,757, a class leading increase of 53.8% over April of 2007. A 21.4% increase in total 08 sales vs. 07 goes without saying.

The Honda Civic Hybrid saw total sales of 4,324 sold, up 39.8% compared to the April 2007 sales period. For the YTD figures, the HCH-II is up 23% bested only by the TCH.

The Toyota Camry Hybrid achieved sales of 6,678 units, up 39.8% vs. the April 2007 sales period. Year over year shows its sales are accelerating as well with an increase of 35.6% vs. the 2007 year ago cumulative sales totals.

The HiHy sold 2,578 units, down .6% for the April 2008 vs. April 2007 comparison period. More units were sold but with two more sales days in the comparison period, a slight sales fall off was recorded.
The Lexus RX 400h hybrid (HiHy’s sister vehicle) reported sales of 1,624 units for the month, up 8.3% vs. the year ago sales period. Both the RXh and HiHy sales are up 2.5 and 2.8% respectively on a total sales YTD vs. the same period a year ago.

The FEH/MMH twins' performance is the only negative in the group with just 1,907 units sold vs. 2,275 yielding a 22.6% fall from April 08 to April 07 unit sales. An overall drop of 8.7% on an accumulative 08 YTD vs. 07 YTD sales basis is a worrisome sign for Ford’s only hybrid offering.

Fuel Efficient Non-Hybrids

The sales leader and still pulling away in the fuel-efficient non-hybrid compact segment is the Honda Civic. Total sales of 34,163 show an increase of 8.2% over the same April sales period a year ago.

The newly redesigned Corolla is still losing steam with 32,435 units sold in the month of April, a decrease of 7.3% vs. the year-ago period.

The Toyota Yaris subcompact had yet another outstanding month with 11,434 units sold yielding an increase of 45.9% vs. the same period a year ago.

The Honda Fit’s total April sales of 5,938 vehicles also proved to be a success with an increase of 38.5% over April of 2007 sales.

MINI Cooper sales for April were up 39.4% to 4,713 cars compared to 3,382 cars sold during the same period a year ago.

Finally the Smart Fortwo finding 2,683 new owners last month. No comparison data was available given its launch in January of 08.

April 2008 Hybrid Sales Summary

||Month to Date|||Year to Date|
Make and Model|Apr. 2008|Apr. 2007|DSR* % Change|Apr. 2008|Apr. 2007|DSR* % Change|
Toyota Prius|21,757|13,056|+53.8%|64,664|52,738|+21.4%
Toyota Camry Hybrid|6,678|4,410|+39.8%|21,479|15,687|+35.6%
Honda Civic Hybrid|4,324|2,855|+39.8%|11,646|9,375|+23.0%
Toyota Highlander Hybrid|2,578|2,394|-0.6%|8,898|8,597|+2.5%
Ford Escape Hybrid/Mercury Mariner Hybrid|1,907|2,275|-22.6%|7,132|7,732|-8.7%
Lexus RX400h|1,624|1,384|+8.3%|5,553|5,349|+2.8%

April2008 Fuel Efficient Non-Hybrid Sales Summary

||Month to Date|||Year to Date|
Make and Model|Apr. 2008|Apr. 2007|DSR* % Change|Apr. 2008|Apr. 2007|DSR* % Change|
Honda Civic|34,163|29,155|+8.2%|111,695|97,295|+15.3%
Toyota Corolla|32,435|32,289|-7.3%|99,482|120,484|-23.0%
Toyota Yaris|11,434|7,232|+45.9%|41,811|26,418|+60.4%
Honda Fit|5,938|3,958|+38.5%|21,579|12,795|+79.3%
Mini Cooper|4,713|3,382|+39.4%|14,877|11,455|+29.9%
Smart Fortwo|2,683|NA|NA|6,159|NA|NA
DSR*: Daily Selling Rate - There were 26 selling days for the April 2008 sales period vs. 24 in 2007. There were 102 days 08 YTD vs. 101 days YTD in 2007.

In Canada, Toyota Hybrid and fuel efficient Non-Hybrid automobile sales were highlighted by the new Corolla selling 6,790 units, up 56.8% versus the same month in 2007. The Yaris saw a record 2,739 units sold, up 9.1% from the year earlier period. For the third month in a row, the Toyota Camry Hybrid outsold the Prius at 851 vs. 553 units and was up 30.3% compared to the April 2007 sales period. The Prius saw an increase of 129.5% year-over-year with 553 units sold. The HiHy saw 196 models sold, up 429.7% compared to April 2007 sales period.

Big 5 Manufacturers Overall

For the Calendar Year to Date, Chrysler sales are off 18.4%, GM sales are down 13.1%, Ford sales are off 10.6% and Toyota is down an unexpected 4.2%. Honda on the other is holding onto a slight increase of .5%, even through the current automotive recessionary sales environment.

Arctic Fox
05-12-2008, 05:03 PM
I think Canada would have a lot more Prius sales if the price wasn't so vastly inflated. I know I'd have one by now. Instead, I'll probably end up choosing a Corolla or Yaris if I buy new. I just can't stomach the extra $8400 Toyota Canada charges. :( I might send them an email telling them how sad I am and that I hope the Prius-III is adjusted downwards. ;) (Won't tell them I'm looking at the other models, of course.) Good for the planet, good for their sales!

Vooch
05-12-2008, 05:29 PM
Smart at 25,000 for the year ?

Dan
05-12-2008, 05:54 PM
I tried to hold up the MMH numbers... I really did ;)

I don't know if those numbers represent poor sales, or an intentional cut-back in production. I think the later. After shopping around for a MMH, it seemed as easy to get as a Gutenberg Bible. Personally, I think Ford decided "Hybrids are a fad, lets stop making them"

11011011

Vooch
05-12-2008, 06:56 PM
Dude - The Mariner seems like a fine vehicle - 103" wheelbase, 34 MPG City - all electric up to 25 MPH. Mercury also has a first rate quality rep.

Do you think its the pricing ? or that its on the same platform as the escape ?

Dan
05-12-2008, 07:29 PM
Dude - The Mariner seems like a fine vehicle - 103" wheelbase, 34 MPG City - all electric up to 25 MPH. Mercury also has a first rate quality rep.

Do you think its the pricing ? or that its on the same platform as the escape ?I think ford has made all the Mariners they plan to make. 2008 sold out by January. Since about Febuary they have only been taking orders for 2009s. I really think they got caught with there pants down as far as demand goes. They just didn't think anyone would buy them, so they didn't make 'em.

Every time I was told "sorry sold-out" I was offered a great deal on a V6 guzzler model. The MMH/FEH sales actually cut into their margin on other SUVs. I ended up getting mine from an autoshow. It was their display model ;).

11011011

lamebums
05-12-2008, 09:59 PM
If Toyota would cram their hybrid drive into a Yaris, sales would hit the roof. An affordable commuter that gets 60+ MPG without even trying and priced in the ~16,000 range with gas prices nearing $4/gallon? That's jackpot there.

Hell, even I might spring for it given such an opportunity.

FocusGuy77
05-13-2008, 07:04 AM
Or a hybrid Fit.....

Shiba3420
05-13-2008, 08:23 AM
Unfortunately along with its success comes a mid-year price increase of $400 or 1.8%. Prius prices are following its ever increasing popularity :(

Wayne, isn't it more likely that the price increase is due to increased energy costs that push up production and transportation costs, inatead of just its popularity?

Otherwise, great writeup.

jsmithy
05-13-2008, 10:12 AM
If Toyota would cram their hybrid drive into a Yaris, sales would hit the roof. An affordable commuter that gets 60+ MPG without even trying and priced in the ~16,000 range with gas prices nearing $4/gallon? That's jackpot there.

Hell, even I might spring for it given such an opportunity.



That would be nice!

It is time for Honda to restart production for the Insight. I think with gasoline prices where they are, there is a new market for it that didn't exist before.

phoebeisis
05-13-2008, 02:43 PM
The basic Prius drivetrain could be used to go down a little in weight-maybe to a Yaris size(2600 lbs), but I bet the saving in cost over a Prius wouldn't be worth the improved mpg.It would sell for Prius money,and only improve mpg marginally.

How-where-would you drop weight-or frontal area-from a Prius-and still be able to sell it to full sized USA types?I'm small-5'5", but a typical USA male at 180lbs(Bluebell Home Vanilla to blame).

A smarter bet is to just increase the efficiency of the Prius,and to add plug in range-maybe 10 miles or so.

Now I would love to have a longer Prius-say 185-190" like a Mazda 5.It would provide more road trip capability,and provide space for a couple of battery packs.

A longer Prius could replace the Highlander and the 4 runner-two vehicles that should see decreased sales.It might weigh 300 lbs lbs, but the frontal area and drag should be almost unchanged,so hy mpg would be about the same.

A small non Hybrid-like the Yaris-with motor shut off,electric steering,and electric ac and brake boost,and a small accessory battery-might be the way to go for a cheaper vehicle.Granted this sounds like GMs hybrid lites, but motor shutdown provides an awful lot of fuel savings for very little money and weight.

Well,I doubt Toyota will consut me. For a while it looked like very small TDIs would be "The Answer" for very small vehicles, but $4.40 Diesel put paid to that.

Part of the problem is that the Corolla is soo good and sooo cheap.Why steal sales from a Corollas? A loaded Corolla-lotta gadgets-probably makes a decent profit for Toyota.A stripped Prius wouldn't make much $$ for Toyota,so what would be the point?

Charlie



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