Honda April 2018 U.S. Sales: 125,701 Vehicles Sold, Down 9.2%

Discussion in 'In the News' started by xcel, May 15, 2018 at 6:27 AM.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Strong sales of Pilot and Odyssey in April were noteworthy.

    Wayne Gerdes – CleanMPG – May 1, 2018

    2018 Honda Pilot

    [​IMG]
    Honda has a number of top sellers. The Pilot imho is their flagship.​

    Honda reported it sold 125,701 vehicles in April, down 9.2 percent below the 138,386 sold in April of 2017. On a Daily Selling Rate (DSR) basis with 2 less selling days, sales were down 1.6 percent.

    Henio Arcangeli Jr., Senior VP of the Automobile Division & GM of Honda Sales:
    YTD sales of 488,192 were down 3.1 percent below the 503,679 sold through the same period of 2017.

    [​IMG]

    The Pilot led the Honda brand with sales of 11,891 vehicles, up 22.0 percent over the 9,746 sold in April of 2017. YTD sales of 49,724 were up 42.2 percent over the 34,970 sold through the same period of 2017.

    Odyssey sales of 8,464 vehicles in April was up 21.2 percent over the 6,984 sold in April of 2017. Odyssey was the #1 retail-selling minivan in America in 2018 while selling with the lowest incentive spending as well.

    April 2018 U.S Automotive Industry Results

    Despite GMs lack of monthly sales details, here is the U.S. April Automobile sales breakdown.

    While April's overall sales volume was down 2.1 percent, on a daily selling rate basis - 24 selling days in April of 2017 vs. 26 selling days in April of 2017, sales were up a healthy approximate 6.1 percent.

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    B and C-segment Items of note: Not much to add.

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    D and Utility Segment items of note: In the D-segment, there are huge losses other than the Camry which is far out in front and the Mazda6 which is making a late in life push. On the utility side, I added the Wrangler to the list and what a month to do so. Almost 30k vehicles sold!

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    Pickup segment items of note: The Titan fell off from its recent 5 to 7k/month run. I have no explanation for the surge or the fall? Ridgeline continues to languish despite accolades.

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    Electrified segment items of note: Prius regains its perch at the top of the hybrid sales results just 40 vehicles ahead of the RAV4 Hybrid. Fusion Hybrid is fading now that Ford is de-emphasizing its role in the future of the company. We will be watching this one closely. The big news within is the Ioniq finally kicked into gear as dealerships are finally offering $2k + discounts.

    On the electric side of the fence, Prime continues to dominate the segment. Any wonder with the super discounts available on the East Coast. The new LEAF experienced a nice uptick as well. Nissan is spending a lot on adverts here on the West Coast to help.

    U.S. Automobile April 2018 vs. April 2017 Market Share Comparison

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    April 2018 Market Share items of note: Ford's share was down .5 percent.

    April 2018 U.S. Auto Sales and Rankings for the Top 18 Manufacturers
    1. GM April 2018 U.S. Sales*: 237,800 vehicles sold, down 2.7 percent below the 244,406 sold in April of 2017
    2. Ford April 2018 U.S. Sales: 204,651 vehicles sold, down 4.7 percent below the 214,695 sold in April of 2017
    3. Toyota April 2018 U.S. Sales: 192,348 vehicles sold, down 4.7 percent below the 201,926 sold in April of 2017
    4. FCA April 2018 U.S. Sales: 184,149 vehicles sold, up 4.5 percent above the 176,176 sold in April of 2017
    5. Honda April 2018 U.S. Sales: 125,701 vehicles sold, down 9.2 percent below the 138,386 sold in April of 2017
    6. Nissan April 2018 U.S. Sales: 87,764 vehicles sold, down 28.1 percent below the 121,998 sold in April of 2017
    7. Hyundai April 2018 U.S. Sales: 56,063 vehicles sold, down 11.1 percent below the 63,050 sold in April of 2017
    8. Kia April 2018 U.S. Sales: 50,585 vehicles sold, down 5.2 percent below the 53,358 sold in April of 2017
    9. Subaru April 2018 U.S. Sales: 53,170 vehicles sold, up 1.5 percent above the 52,368 sold in April of 2017
    10. Mercedes-Benz April 2018 U.S. Sales: 30,115 vehicles sold, up 2.1 percent above the 29,490 sold in April of 2017
    11. VW April 2018 U.S. Sales: 28,794 vehicles sold, up 4.5 percent above the 27,557 sold in April of 2017
    12. BMW April 2018 U.S. Sales: 27,213 vehicles sold, up 4.2 percent above the 26,105 sold in April of 2017
    13. Mazda April 2018 U.S. Sales: 23,056 vehicles sold, down 4.6 percent below the 24,164 sold in April of 2017
    14. Audi April 2018 U.S. Sales: 19,104 vehicles sold, up 2.1 percent above the 18,711 sold in April of 2017
    15. Jaguar/Land Rover April 2018 U.S. Sales: 8,467 vehicles sold, up 0.3 percent above the 8,441 sold in April of 2017
    16. Volvo April 2018 U.S. Sales: 8,333 vehicles sold, up 17.0 percent above the 7,121 sold in April of 2017
    17. Mitsubishi April 2018 U.S. Sales: 7,990 vehicles sold, down 4.6 percent below the 8,375 sold in April of 2017
    18. Porsche April 2018 U.S. Sales: 5,570 vehicles sold, up 0.7 percent above the 5,529 sold in April of 2017
    * April Estimate

    April 2018 Manufacturer sales of note: Honda moved ahead of Nissan due to a devastating month by the TN automaker. Subaru fell behind Kia despite positive results. MB moved ahead four spots, VW fell one, while BMW and Mazda both fell 2 spots. Jaguar/Land Rover and Volvo moved ahead of Mitsubishi.

    2018 YTD estimated sales of 5.5 million was up .05 million or .9 percent over the 5.45 million sold through the same period of 2017.
     

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