Star Wars Day with ‘Solo: A Star Wars Story’ Nissan Marketing Campaign

Discussion in 'Nissan' started by xcel, May 4, 2018.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    On May 4th, Star Wars fans around the galaxy celebrate the film franchise, making it the perfect date for Nissan to pay tribute and begin its marketing campaign for "Solo: A Star Wars Story," in theaters May 25. The campaign is now officially underway with many options for fans to immerse themselves into the upcoming movie with Nissan's top-selling model, the Nissan Rogue.

    "Straight Down the Center" Television Commercial

    The advert starts out inside the cockpit of the Millennium Falcon, the most capable ship in the galaxy, with L3-37 at the helm and Chewie as her co-pilot. While Chewie is hesitant of the dicey situation, L3-37 is confident in the ship and her abilities to navigate the path ahead. A similar scenario is carried over to a couple in their Nissan Rogue while on the highway. When the only way is forward, the driver has the confidence to navigate through the path ahead with ProPILOT Assist – straight down the center. All while the sidekick, her dog in the back seat, expresses his concern.


    Also live now is Nissan's "Best in the Galaxy" sweepstakes, where fans can virtually customize a Nissan Rogue, Altima or TITAN with design elements from the upcoming movie. Upon completion, they can enter for their chance to win one of many amazing prizes. The grand prize is a custom Star Wars-inspired Nissan (Rogue, Altima or TITAN) and a Nissan-exclusive collectible replica Range Trooper helmet, produced by Gentle Giant Ltd. Additional prize winners will receive the collectible replica helmet. The sweepstakes is live now and runs through June 3. For rules and to enter, fans should visit Nissan - Solo.
    BillLin likes this.

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