Hyundai's Super Bowl 52 Advert: "Hope Detector"

Discussion in 'Hyundai' started by xcel, Feb 5, 2018.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Hi All:

    This one brought tears to my eyes.

    Hyundai featured its non-profit organization, "Hyundai Hope On Wheels", in its Super Bowl marketing. In an emotional commercial that opens with fans streaming into what they think is part of the Super Bowl Experience, they enter what appears to be a typical security checkpoint with metal detectors. As part of their process, they place their keys in a bin.

    As they go through the device, suddenly a red heart lights up above the heads of Hyundai owners and they are pulled aside for what seems to be a secondary screening. At this point, they enter a darkened room that suddenly lights up with an emotional video of pediatric cancer survivors and their families thanking them for their donation to pediatric cancer research by being a Hyundai owner. The devices outside the room were, in fact, Hope Detectors—detecting the hope that Hyundai owners provided through donations to pediatric cancer research with the purchase of every Hyundai vehicle over the last 20 years.

    In an emotional surprise, real life pediatric cancer survivors come from behind a false wall to surprise and thank Hyundai owners in person for their contributions. The emotional union happens as the two families are in tears and hug as they greet each other.

    BillLin and JonNC like this.
  2. thunderstruck

    thunderstruck Super Moderator

    Thought it was going to be about Hope Solo.
    xcel and EdwinTheMagnificent like this.
  3. EdwinTheMagnificent

    EdwinTheMagnificent Legend In His Mind

    heh , heh.
    xcel likes this.

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