On a Daily Selling Rate (DSR) basis, 25 selling days in January of 2018 vs. 24 in January of 2017, January U.S. Auto sales were off 4.0 percent. Wayne Gerdes – CleanMPG – Feb. 1, 2017 2018 Ford F-250 Super Duty With the new year upon us and record low unemployment rates about to be announce tomorrow, U.S. auto sales of 1.41 million vehicles was flat on a volume basis and down 4.0 percent on a daily selling rate basis. With more employment, you would think the consumer would be spending more on a new automobile, second only to a home as the most expensive purchase many consumers make. This is unusual. There were winners and losers in January. Toyota moved ahead of Ford on the continuing strength of its Camry and RAV4. Nissan sales were also strong placing Honda further back into its rear view on the back of its hot selling Rogue and is now for the first time is within striking distance of FCA! Nissan January sales are unusually strong year after year so there is a ways to go. The sales uptick however is still noteworthy. Subaru continues is hot sales streak eeking out a 1.1 percent increase on a volume basis placing Hyundai even further back. Mazda appears to have finally woke up as its sales rank moved ahead of both VW and BMW which fell two positions. January U.S. Auto Sales Top 10 sales items of note: January 2018 B and C-Segment Top 10 Sales and Rankings B and C-segment sales items of note: January 2018 D and Utility-Segment Top 10 Sales and Rankings D and Utility segment sales items of note: January 2018 Pickup-Segment Top 10 Sales and Rankings Pickup-segment sales items of note: January 2018 Electrified Segments Top 10 Sales and Rankings Electrified sales items of note: U.S. Automobile January 2018 vs. January 2017 Market Share Comparison January 2018 Market Share items of note: U.S. January 2018 Sales vs. January 2017 Sales Ranks and Results for the top 18 Automobile Manufacturers GM U.S. January 2018 Sales Up 1.3% with 198,548 Vehicles Sold Toyota U.S. January 2018 Sales Up 16.8% with 167,056 Vehicles Sold Ford U.S. January 2018 Sales Down 6.6% with 161,143 Vehicles Sold FCA U.S. January 2018 Sales Down 12.8% with 132,803 Vehicles Sold Nissan January 2018 U.S. Sales Up 10.0% with 123,538 Vehicles Sold Honda January 2018 U.S. Sales Down 1.6% with 95,634 Vehicles Sold Subaru January 2018 U.S. Sales Up 1.1% with 44,357 Vehicles Sold Hyundai January 2018 U.S. Sales Down 11.3% with 41,242 Vehicles Sold Kia January 2018 U.S. Sales Flat with 35,628 Vehicles Sold Mercedes-Benz January 2018 U.S. Sales Down 1.1% with 27,603 Vehicles Sold Mazda January 2018 U.S. Sales Up 15.0% with 24,962 Vehicles Sold VW January 2018 U.S. Sales Up 5.2% with 24,744 Vehicles Sold BMW January 2018 U.S. Sales Up 3.5% with 21,953 Vehicles Sold Audi January 2018 U.S. Sales Up 9.9% with 14,511 Vehicles Sold Jaguar/Land Rover January 2018 U.S. Sales Down 0.5% with 9,050 Vehicles Sold Mitsubishi January 2018 U.S. Sales Up 31.3% with 8,480 Vehicles Sold Volvo January 2018 U.S. Sales Up 60.5% with 5,567 Vehicles Sold Porsche January 2018 U.S. Sales Up 4.7% with 4,816 Vehicles Sold Manufacturer ranking Items of note: January 2018 U.S. Automotive industry sales of 1.41 million was flat vs. the 1.41million sold in January of 2017. January 2018 automotive industry seasonally annual adjusted rate (SAAR) reached 17.1 million.