Extended version shown. Wayne Gerdes – CleanMPG – Jan. 25, 2018 Lexus Super Bowl Spot “Long Live the King,” Lexus will be advertising on the U.S.’ biggest sports and advertisement day of the year with a commercial in Super Bowl LII on Sunday, February 4. Lexus released the extended 60-second ad which was created in partnership with Marvel Studios’ “Black Panther,” opening in U.S. theaters February 16. The feature leverages both Marvel Comics Black Panther and Lexus’ 2018 Lexus LS 500 F SPORT performance sedan. A 30-second version of the ad will air during the third quarter of the Super Bowl. The “Long Live the King” revolves around the character of T’Challa in his role as Black Panther recovering stolen vibranium, the mythical ore found only in the Black Panther’s home of Wakanda, and his nearly simultaneous need to represent his country as king at a world leadership conference. The Lexus LS 500 F SPORT is the only vehicle both powerful and luxurious enough to keep pace with a Super Hero and escort a king. … Ah haaa. With appearances by the country’s elite bodyguards, the Dora Milaje, and unexpected help from Wakanda, “Long Live the King” will engage fans of the Super Bowl and “Black Panther” alike. The Lexus LC 500 luxury performance coupe used in the film also has a cameo. The spot utilizes the Black Panther’s life as a Super Hero and as royalty to show the two sides of the LS: performance and luxury. The stars aligned for this Super Bowl spot, with Lexus launching its flagship sedan and audiences primed for Marvel Studios’ ‘Black Panther.’ The song “Legend Has It” by Run the Jewels, with its driving beats and “step into the spotlight” lyric, provides the soundtrack for the action as the Black Panther and the LS 500 F SPORT make their thrilling debuts. The Super Bowl spot is part of a robust collaboration between Lexus and Marvel Studios’ “Black Panther.” It includes the exclusive “Black Panther”-themed event at Comic-Con International: San Diego after-hours last July, and an original graphic novel created with Marvel Custom Solutions titled “Black Panther: Soul of a Machine” introduced at Comic-Con. The entire graphic novel is available to read now online. In October, ahead of SEMA, Lexus unveiled a 2018 limited-edition LC Inspiration Series production car available for purchase in Spring 2018, and a custom concept coupe dubbed the Black Panther Inspired LC. In addition, a co-branded Marvel Studios’ “Black Panther” Lexus TV spot debuted Jan. 22. Lexus’ collaboration with Marvel Studios and the creation of the two spots are being executed by Lexus’ multicultural agency, Walton Isaacson. This marks the fourth time Lexus has appeared in the Super Bowl. “Long Live the King” follows Lexus’ 2017 Super Bowl ad “Man and Machine,” as well as spots in the 2015 and 2012 games.