Another year in the books and for the first time in 8 consecutive years of U.S. Light Duty sales results, there was a downturn. Wayne Gerdes – CleanMPG – Jan. 3, 2018 The tale of the tape has once again shown its cards and for 2017, U.S. light duty automobile sales experienced a negative result for the first time since the Great Recession of 2008 and 2009. Despite numerous OEM negative yearend sales results including 7 of the 10 largest Global auto manufacturers in terms of U.S. sales, there were bright spots. Year over year market share gains for Honda, Nissan, Subaru, VW, and Audi reveal underlying strength. On an individual model basis, hot pickup sales including Ford’s F-Series, Chevrolet’s Silverado and Colorado, Ram, Toyota’s Tacoma, and Nissan’s Titan bucked the trend with positive results both in December and full year. 2017 Ford F-1250 with the 6.7L Power Stroke CUVs were also hot with positive December and yearly results from the all-new 2018 Equinox, Nissan’s heavily marketed Rogue, Jeep’s Grand Cherokee, and Honda’s CR-V. Considering December and full year sales the more efficient models, Civic continues to dominate the C-segment as a U.S. consumer favorite. The all-new Chevrolet Bolt Battery Electric took off like a “Bolt out of the Blue” – no pun intended – with Toyota’s Prius Prime PHEV taking the sales crown in the Plug-in Hybrid segment for the first time in history. With the final OEM’s Hybrid (HEV), Plug-in Hybrid (PHEV), and Battery Electric (BEV) sales breakouts arriving just minutes ago, it will take a few days to post the detail and minutia. Let us start with the December 2017 Top 10. December 2017 U.S. Automobile Sales Results December 2017 U.S. Automobile Sales Top 10 Items of note: Ford continues to dominate the #1 position with a positive result both in December and especially for the year with sales up 9.6 percent. The F-Series lead appears to be secure for the foreseeable future. Chevrolet's Silverado with sales up 24.7 percent in December was just able to eek out a positive result for the year. The great looking and hyper efficient all-new 8th gen 2018 Toyota Camry is quickly placing the all-new 10th gen Accord and the rest of the segment in its rear view. Its sales rank has increased from 9th to 5th and now to 4th in U.S. monthly sales including passing many very hot selling CUVs. 2018 Toyota Camry Chevrolet's 2018 Equinox has moved back into the Top 10 with a 7th position and positive results both in December and for the full year. Honda's Civic continues to appear in the Top 10 but its days amongst the leaders could be numbered as its rank has fallen from 5th to 7th to 9th over the past 3-months. 2017 U.S. Automobile Sales Top 10 Items of note: Like the December and past 41 years of U.S. Automotive Sales, Ford's F-Series continues to dominate the #1 position with 2017 sales up 9.6 percent. Consider both the #4 and #5 ranked RAV4 and Rogue climbing from 10th and off the Top 10 list to prominent positions in just 3-years. These two vehicles and their respective sales ascent over the past 3-years show how much the American public's demand for Sedans has waned towards the CUV. 2018 Toyota RAV4 Adventure On the other side of this equation, both the Corolla and all-new Accord's negative momentum indicate they may be heading towards anonymity with a drop out of the Top 10 in 2018. December 2017 U.S. B and C-Segment Top 10 Sales and Rankings Items of note: In the B-segment, nothing changed from Nov to December. In the C-Segment, Civic continues its dominance while the Elantra has slowly moved up from 4th to 2nd between October and December and even topped the Corolla and Corolla iM with the flying brands strong Holiday sales push last month. 2018 Honda Civic Hatch December 2017 U.S. D and Utility-Segment Top 10 Sales and Rankings Items of note: In the D-segment, not much has changed. On the utility front, Rogue continues to best the CR-V while the RAV4 fell sharply in both November and again in December. 2018 Nissan Rogue with ProPilot Assist and Android Auto December 2017 U.S. Pickup-Segment Top 10 Sales and Rankings Items of note: Not much changed in the pickup segment during December other than Canyon has once again displaced Ridgeline to occupy the 10th position. 2017 Chevrolet Silverado December 2017 U.S. Electrified Segment Top 10 Sales and Rankings Items of note: The Prius has reasserted its dominance of the Hybrid segment despite the steep decline in sales vs. the previous year(s). Ford's Fusion Hybrid had a good December showing as well. The all-new Camry Hybrid is having a banner start and the Niro is carryong on with a steady 2,500+ units per month reaching new customers. Accord hybrid is tailing off as delaers are expecting the all-new 10th gen 2018 Accord Hybrid any time. Moving to the electrics, the highlights include both the Bolt and Prius Prime with the Volt heading towards mediocrity and eventual extinction. Another surprise to the downside was the lack of LEAF sales at just 111 units in December. Nissan dealerships apparently do not want inventory on their lots when the all-new 2nd gen arrives later this month. 2018 Chevrolet Bolt U.S. December 2017 Automobile Manufacturer Market Share and Sales December 2017 Market Share items of note: The winners in December included Hyundai, Subaru, Mercedes, and Audi whose shares all increased 0.3 percent. Ford's share was up a very strong 0.9 percent and GMs was up 0.4 percent. On the downside, FCA lost 0.6 percent, Toyota, Nissan, and Kia each lost .5 percent when compared to December of 2016 share. U.S. December 2017 Sales vs. December 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM U.S. December 2017 Sales Down 3.3% with 308,539 Vehicles Sold Ford U.S. December 2017 Sales Up 0.9% with 242,049 Vehicles Sold Toyota U.S. December 2017 Sales Down 8.3% with 222,985 Vehicles Sold FCA U.S. December 2017 Sales Down 10.7% with 171,946 Vehicles Sold Honda December 2017 U.S. Sales Down 7.0% with 149,317 Vehicles Sold Nissan December 2017 U.S. Sales Down 9.5% with 138,226 Vehicles Sold Hyundai December 2017 U.S. Sales Up 2.1% with 63,594 Vehicles Sold Subaru December 2017 U.S. Sales Up 0.3% with 63,342 Vehicles Sold Kia December 2017 U.S. Sales Down 20.8% with 43,039 Vehicles Sold Mercedes-Benz December 2017 U.S. Sales Up 6.4% with 39,416 Vehicles Sold BMW December 2017 U.S. Sales Up 3.7% with 38,864 Vehicles Sold VW December 2017 U.S. Sales Down 18.7% with 30,281 Vehicles Sold Audi December 2017 U.S. Sales Up 16.3% with 26,977 Vehicles Sold Mazda December 2017 U.S. Sales Down 6.5% with 26,893 Vehicles Sold Jaguar/Land Rover December 2017 U.S. Sales Down 9.4% with 11,394 Vehicles Sold Volvo December 2017 U.S. Sales Down 4.4% with 9,679 Vehicles Sold Mitsubishi December 2017 U.S. Sales Up 15.1% with 8,501 Vehicles Sold Porsche December 2017 U.S. Sales Down 2.5% with 3,913 Vehicles Sold Manufacturer December 2017 U.S. Auto Sales ranking items of note: The iconic Brand of Four Rings known for performance luxury, Audi, moved ahead of Mazda to take the 13th spot for the first time in history! Volvo moved ahead of Mitsubishi to take the 16th position. 2017 U.S. Automobile Full Year Sales Results 2017 Full Year U.S. B and C-Segment Top 10 Sales and Rankings Items of note: In the B-segment, it appears it could be a while before the Versa will be challenged. Accent and Fit moving from 4th to 2nd and 5th to 3rd in the past 3 years respectively indicates Hyundai and Honda are not forgetting about the low profit - if any - entry level segment. The first-time buyer in the entry level improves the chance the next more upscale purchase will be part of the same brand. Rio falling a position each year does not bold well despite being one of the two best B-segment offerings today. The Sonic was the big loser. In the C-Segment, the well-received Civic finally overtook the also ran Corolla. The affordable and well-equipped Forte was the real winner in the segment with the highest percentage gain in 2017 and its yearly sales ranking moving up from off the Top 10 to 7th in just 3 years. 2018 Hyundai Elantra ECO 2017 Full Year U.S. D and Utility-Segment Top 10 Sales and Rankings Items of note: The entire segment had a tough year with negative yearly sales from 1st to 8th positions. Seeing the Mazda6 fall from the D-Segment's Top 10 behind the luxury minded BMW 5-Series and MB E-Class/CLS was also heartbreaking. On the utility side, RAV4 has really come of age as has the superior marketed Rogue. 2018 Honda Accord 2017 Full Year U.S. Pickup-Segment Top 10 Sales and Rankings Items of note: In the pickup segment, there was only one interesting discussion to be found. That being the Honda Ridgeline outselling and displacing the GMC Canyon for the 10th and final position on the list. 2018 Honda Ridgeline Its unique drop or swing out tailgate highlighted against the mighty Pacific. 2017 Full Year U.S. Electrified Segment Top 10 Sales and Rankings Items of note: Ford's Fusion Hybrid made a good run at the title including outselling the Prius liftback in 4 of the past 12 months but fell off the pace in November and December to finished up in a still surprisingly strong second place. Kia's Niro from nothing to a solid 4th place with its well received hyper efficient Niro CUV Hybrid shows it knows what buyers want. Similarly, the Accord hybrid moving from 10th, to 9th, to 5th over the past 3 years show Honda's newfound interest in the hybrid marketplace is paying off. Moving to the electrics and just like the December sales results, the highlights include both the Bolt and Prius Prime. The aging 1st gen LEAF experienced another negative year moving from 1st to 3rd to 4th over the past three years. The all-new 2018 LEAF should help remedy the severe sales decline later this month. 2017 Toyota Prius Prime The world's most efficient Plug-in visits the world's most efficient food provider. U.S. 2017 Full Year Automobile Manufacturer Market Share and Sales Considering 2017 full year Market Share - the one that really matters, Subaru was up 0.3 percent while Nissan experienced a 0.4 percent increase. On the downside, FCA was down a significant 0.8 percent. Hyundai was down 0.4 percent - mainly due to the decision to drastically reduce fleet inventory over the prior 12-months, and Kia was down 0.3 percent. U.S. 2017 Auto Sales vs. 2016 Auto Sales Ranks and Results for the top 18 Automobile Manufacturers GM U.S. 2017 Sales Down 1.3% with 3,002,241 Vehicles Sold vs. 3,042,775 Sold in 2016. Ford U.S. 2017 Sales Down 1.1% with 2,586,715 Vehicles Sold vs. 2,614,697 Sold in 2016. Toyota U.S. 2017 Sales Down 0.6% with 2,434,515 Vehicles Sold vs. 2,449,630 Sold in 2016. FCA U.S. 2017 Sales Down 8.2% with 2,059,376 Vehicles Sold vs. 2,244,315 Sold in 2016. Honda 2017 U.S. Sales Up 0.2% with 1,641,429 Vehicles Sold vs. 1,637,942 Sold in 2016. Nissan 2017 U.S. Sales Up 1.9% with 1,593,464 Vehicles Sold vs. 1,564,423 Sold in 2016. Hyundai 2017 U.S. Sales Down 11.5% with 685,555 Vehicles Sold vs. 775,005 Sold in 2016. Subaru 2017 U.S. Sales Up 5.3% with 647,956 Vehicles Sold vs. 615,132 Sold in 2016. Kia 2017 U.S. Sales Down 8.9% with 589,668 Vehicles Sold vs. 647,598 Sold in 2016. Mercedes-Benz 2017 U.S. Sales Down 1.4% with 375,311 Vehicles Sold vs. 380,752 Sold in 2016. BMW 2017 U.S. Sales Down 3.4% with 352,790 Vehicles Sold vs. 365,204 Sold in 2016. VW 2017 U.S. Sales Up 5.2% with 339,676 Vehicles Sold vs. 322,948 Sold in 2016. Mazda 2017 U.S. Sales Down 2.8% with 289,470 Vehicles Sold vs. 297,773 Sold in 2016. Audi 2017 U.S. Sales Up 7.8% with Vehicles 226,511 Vehicles Sold vs. 210,213 Sold in 2016. Jaguar/Land Rover 2017 U.S. Sales Up 8.8% with 114,333 Vehicles Sold vs. 105,104 Sold in 2016. Mitsubishi 2017 U.S. Sales Up 7.7% with 103,686 Vehicles Sold vs. 96,267 Sold in 2016. Volvo 2017 U.S. Sales Down 1.5% with 81,504 Vehicles Sold vs. 82,724 Sold in 2016. Porsche 2017 U.S. Sales Up 2.1% with 55,420 Vehicles Sold vs. 54,280 Sold in 2016. Manufacturer 2017 U.S. Auto Sales ranking items of note: Subaru moved into the 8th spot, now ahead of Kia for the first time in history. 2017 vs 2016 U.S. Monthly Auto Industry Sales Totals YTD January 2017 (+.01 million): 1.14 million vs 1.13 million sold in January of 2016 February 2017 (-.01 million): 1.32 million vs 1.33 million sold in February of 2016 March 2017 (-.05 million): 1.54 million vs 1.59 million sold in March of 2016 April 2017 (-.06 million): 1.44 million vs. 1.50 million sold in April of 2016 May 2017 (+.06 million): 1.52 million vs. 1.46 million sold in May of 2016 June 2017 (-.05 million): 1.46 million vs. 1.51 million sold in June of 2016 July 2017 (-.11 million): 1.41 million vs. 1.52 million sold in July of 2016 August 2017 (-.03 million): 1.48 million vs 1.51 million sold in August of 2016 September 2017 (+.09 million): 1.52 million vs 1.43 million sold in September of 2016 October 2017 (-.02 million): 1.35 million vs. 1.37 million sold in October of 2016 November 2017 (+.01 million): 1.39 million vs. 1.38 million sold in November of 2016 December 2017 (-.10 million): 1.59 million vs. 1.69 million sold in December of 2016 December 2017 U.S. Automotive industry sales of 1.59 million was down 5.9 percent vs. the 1.69 million sold in December of 2016. Full year 2017 sales of 17.18 million vehicles was down 1.8 percent from the 17.49 million sold through the same period of 2016. I will be filling in individual OEM December, yearend, and segment comparison details as the next two or three days progress.