Toyota plans to expand electrified offerings from 2020 through 2030. Wayne Gerdes – CleanMPG – Dec. 18, 2017 2017 Toyota Prius Prime PHEV-25 - $27, 995 to start incl. $895 D&H with deep discounts available along the East coast finds many owners purchasing for < $20k after the Fed and State credits along with single driver HOV lane access in many locales. It provides 25 all-electric miles from the outlet and a 55/53 mpgUS city/highway rating on the gasoline engine is imho the best PHEV currently available today. A lone 2017 Toyota Prius Prime crossing half a continent on its way to a new owners home. Toyota’s electrified vehicle strategy centers on significant launch plans of hybrid electric vehicles (HEVs), plug-in hybrid electric vehicles (PHEVs), battery electric vehicles (BEVs), and fuel cell electric vehicles (FCEVs). Toyota has been working towards creating more efficient cars and trucks with a focus on a more sustainable society. Addressing urgent environmental challenges including global warming, air pollution, limited natural resources, and energy supply are very important to Toyota. Improving the “Environment” is the company’s key focus while they also invest in safety R&D. In October of 2015, Toyota launched its Environmental Challenge 2050, which aims to reduce the negative impact of manufacturing and driving vehicles as much as possible and contribute to realizing a sustainable society. In the ever-better cars category, Toyota aims to reduce global average new-vehicle CO2 emissions by 90 percent from 2010 levels! Electrified Toyota and Lexus Line-up By 2030, Toyota expects to achieve sales of more than 5.5 million electrified vehicles, including more than 1 million zero-emission vehicles (BEVs and FCVs). The big pronouncement is that by 2025, every single model in the Toyota and Lexus line-ups around the world will be available either as a dedicated electrified model or will have an electrified option. This will be achieved by increasing the number of dedicated HEV, PHEV, BEV, and FCV models and by generalizing the availability of HEV, PHEV and/or BEV options to all its models. Zero-emission Vehicles Toyota intends to accelerate its development of pure BEVs where it lags many of its key competitors. The company announced it intends to offer more than 10 BEVs worldwide by the early 2020s, starting in China before entering other markets, with gradual introduction to Japan, India, the United States and Europe. Hybrid and PHEVs The HEV line-up will grow, thanks to further development of the Toyota Hybrid System II (featured in the current-generation Prius and Camry), the introduction of a more powerful version in some models, and the development of simpler hybrid systems will be implemented in select models, to meet various customer needs. Toyota also stated it may expand its PHEV offerings in the 2020s. Batteries are a key technology of electrified vehicles and generally present limitations relating to energy density, weight/packaging, and cost. Toyota has been actively developing a next-generation solid-state traction battery and aims to commercialize the technology by the early 2020s. In addition, Toyota and Panasonic will start a feasibility study on a joint automotive prismatic battery business to achieve the best automotive prismatic battery in the industry and to ultimately contribute to the popularization of Toyota's and other automakers' electrified vehicles. Toyota will also assist the development of Electric charging for PHEVs and a H2 refueling infrastructure. This includes the creation of a system to help streamline battery reuse and recycling. The introduction of the Prius HEV 20 years ago, as well as the launch of the world’s first PHEV, the Prius PHEV, in 2012 shows the brands commitment. The upgraded second-gen Prius PHEV, introduced in 2017, increased the vehicle’s electric mode cruising range. In 2014, Toyota launched the world’s first mass-produced FCV sedan, the Mirai. To date, Toyota sales of electrified vehicles have reached more than 11 million vehicles worldwide since 1997 with another 5.5 million arriving between now and 2030. All in, Toyota’s focus seems to follow portions of the following… Jo Dee Messina - Bye Bye "Time is up. Bye, bye, love, I'll catch you later Got a lead foot down on my accelerator, and the rear-view mirror torn off. I aint never looking back and that is a fact…"