On a daily selling rate basis, October U.S. Auto sales were actually up 2.5 percent. Wayne Gerdes – CleanMPG – Nov. 1, 2017 2018 Ford F-150, 2018 Toyota RAV4 Adventure, 2018 Honda Civic Hatch, and 2018 Ford Fusion Hybrid With October in the books, there were numerous segment standouts along with other noteworthy models for their lack of sales performance. Four highlights include the 2018 Ford F-150 that was not only recently named “Truck of Texas” at the Texas Auto Writers Association (TAWA) Truck Rodeo, it is and continues to be America’s number one selling truck for the past 40 years. In October, the F-Series not only topped its segment, it bested all makes and models with almost 23,000 vehicles separating it from the next bestselling model. That is superior design turning into wild sales success. Moving on to the 2018 Toyota RAV4 Adventure, it starts at $28,695 (add $700 for AWD ) incl. the $995 D&H charge. It provides a lackluster 23/29 mpg city/highway in FWD trim and 22/28 mpg city/highway as an AWD. Besides the low price, it provides legendary reliability and good looks in part due to the over-fender flares, 18” alloys, gray lower valance panels and rocker panel guards, black headlight bezels, black fog lamp surround, roof rails, and Adventure badging. The Adventure trims ground clearance increased by .4 in over the standard RAV4. In October, the RAV4 owned the Utility segment. No doubt the all-new Adventure trim had something to do with that. How about the Civic Hatch? From the sedan and coupe launch, the hatch loses nothing and gains even more. Besides the award winning 174 hp 1.5T, it provides an underrated 31/40 mpg city/highway rating when equipped with the wide ratio CVT. Its other standout attribute is its large passenger volume of 97.2 cu. ft. and 25.7/46.2 cu ft. of cargo volume with the rear seats up/down. The chiseled angles, low stance, and thick chrome bar grille provides curb appeal that nothing in the segment can touch. On the sales front, the Civic sedan, coupe, and hatch were not only Honda’s bestselling model in October, it outsold its nearest segment competitor by more than 5,650 vehicles! Taking design risks has paid off handsomely for the hard charging Japanese automaker. And finally, the Fusion Hybrid. Offered as both a standard Hybrid and Plug-in, it provides the most attractive midsize exterior design of anything in the segment. In addition, available discounts (2018 Ford Fusion Hybrid SE $7,385 off for just $21,975) make it an incredibly efficient and attractive midsize that the average middle-class consumer can afford to own and drive. It also outsold the Prius - the fourth time this year – and the hot selling RAV4 Hybrid to lead the electrified segment in October. October 2017 U.S. Automobile Sales Top 10 Items of note: Civic and Rogue swapped positions from last month with Rogue sales cooling a touch. Surprisingly the all-new and highly regarded 2018 Toyota Camry fell another two spots and the negative three-month trend is glaring. Finally, the Equinox moved back into the top 10 while the Corolla fell off. October 2017 B and C-Segment Top 10 Sales and Rankings B and C-Segment sales items of note: The B-segment sales champ Nissan Versa continues to sell at dominating levels. Fiesta moved ahead of the Fit as it has been falling back a spot for the third straight month. Mitsubishi’s all-new Mirage is also making a move from 9th in August to 6th on October. Within the C-segment, the Civic continues its domination of the segment. Both the Sentra and Elantra moved ahead of the fast fading Cruze. The Mazda3 was knocked off the C-Segment Top 10 last month and has now fallen behind the non-ranked 11th place VW Golf and 10th spot holding MB C-Class. Who would have ever thought the award winning 3 would be experiencing the tough results it is experiencing today? October 2017 D and Utility Segment Top 10 Sales and Rankings D-segment sales items of note: The all-new 10th gen Honda Accord took over the top of the D-segment sales charts moving the former segment leading all-new 8th gen Toyota Camry back to #2. Altima jumped up 2 spots while Malibu fell back two. Sonata and Optima are head to head swapping 6th and 7th places month after month. MB E-Class is solidifying its position in the D-segment Top 10 with a move up from 10th to 8th while the BMW 5-Series displaced the ES as the 10th most purchased D-segment offering in the U.S. in October. Utility sales items of note: The Toyota’s Highlander is slowly crawling up the list placing both the Grand Cherokee and Explorer in its rear view over the previous two months. Jeep’s Cherokee broke into the Top 10 moving ahead of the Outback and kicking the Forester off the list. October 2017 Pickup Segment Top 10 Sales and Rankings Pickup sales items of note: GM’s overall truck sales (Silverado, Sierra, Colorado, and Canyon) outsold Ford by a hefty 8,930 vehicles. This is up from the 5,233 more GM sold over the F-Series in September. Sierra had a significant 25.5 percent sales uptick which certainly helped increase the GM vs Ford delta. Titan sales were up the most of any pickup in the U.S. on a percentage basis in October. October 2017 Electrified Segments Top 10 Sales and Rankings Electrified sales items of note: For the fourth time in 10 months, the Fusion Hybrid outsold the Toyota Prius and topped the HEV segment. The hot Toyota RAV4 Hybrid also outsold the Prius for the second time. While the Kia Niro held onto its 4th position, sales fell below 2,000+ per month for the first time since its intro in January when it was released with just a few selling days. The Camry Hybrid and Accord Hybrid are just 38 and 103 sales back from the Niro respectively in October. The Ioniq fell behind the Prius c for the first time since its U.S. consumer introduction in April. On the plug-in front, the drastic October LEAF sales fall off just two months prior to the all-new second gen being released is not a good sign. Just three months ago, the Audi e-tron was in the top 10. With sales down in the teens last month, I will stop reporting on its results even with the Audi monthly sales results. U.S. Automobile October 2017 vs. October 2016 Market Share Comparison October 2017 Market Share items of note: Ford gained a full 1.0 percent with its large fleet sales increase, all of which came mostly from FCA which fell a steep 1.5 percent. Hyundai was down 0.6 percent due to the previously discussed fleet sales reductions. All vs. October of 2016. U.S. October 2017 Sales vs. October 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers GM U.S. October 2017 Sales Down 2.2% with 252,813 Vehicles Sold Ford U.S. October 2017 Sales Up 6.2% with 200,436 Vehicles Sold Toyota U.S. October 2017 Sales Up 1.1% with 188,434 Vehicles Sold FCA U.S. October 2017 Sales Down 13.2% with 153,373 Vehicles Sold Honda October 2017 U.S. Sales Up 0.9% with 127,353 Vehicles Sold Nissan October 2017 U.S. Sales Up 8.4% with 123,012 Vehicles Sold Subaru October 2017 U.S. Sales Up 0.5% with 54,045 Vehicles Sold Hyundai October 2017 U.S. Sales Down 15.2% with 53,010 Vehicles Sold Kia October 2017 U.S. Sales Down 9.4% with 44,397 Vehicles Sold Mercedes-Benz October 2017 U.S. Sales Down 0.8% with 31,541 Vehicles Sold VW October 2017 U.S. Sales Up 11.9% with 27,732 Vehicles Sold BMW October 2017 U.S. Sales Down 3.9% with 26,877 Vehicles Sold Mazda October 2017 U.S. Sales Down 8.4% with 20,811 Vehicles Sold Audi October 2017 U.S. Sales Up 9.6% with 19,425 Vehicles Sold Jaguar/Land Rover October 2017 U.S. Sales Down 4.4% with 8,368 Vehicles Sold Mitsubishi October 2017 U.S. Sales Down 3.4% with 7,381 Vehicles Sold Volvo October 2017 U.S. Sales Up 10.5% with 7,008 Vehicles Sold Porsche October 2017 U.S. Sales Up 4.6% with 4,715 Vehicles Sold Manufacturer ranking Items of note: Ford moved ahead of Toyota to take the number 2 spot, the hard charging Subaru moved ahead of Hyundai to take the number 6 spot. Looking at Audi, it is quickly closing in on and is within striking distance of Mazda, a brand it has never topped in any previous month in history. 2017 vs 2016 U.S. Monthly Auto Industry Sales Totals YTD January 2017 (+.01 million): 1.14 million vs 1.13 million sold in January of 2016 February 2017 (-.01 million): 1.32 million vs 1.33 million sold in February of 2016 March 2017 (-.05 million): 1.54 million vs 1.59 million sold in March of 2016 April 2017 (-.06 million): 1.44 million vs. 1.50 million sold in April of 2016 May 2017 (+.06 million): 1.52 million vs. 1.46 million sold in May of 2016 June 2017 (-.05 million): 1.46 million vs. 1.51 million sold in June of 2016 July 2017 (-.11 million): 1.41 million vs. 1.52 million sold in July of 2016 August 2017 (-.03 million): 1.48 million vs 1.51 million sold in August of 2016 September 2017 (+.09 million): 1.52 million vs 1.43 million sold in September of 2016 October 2017 (-.02 million): 1.35 million vs. 1.37 million sold in October of 2016 October 2017 U.S. Automotive industry sales of 1.35 million was down 1.5 percent vs. the 1.37 million sold in October of 2016. On a Daily Selling Rate (DSR) basis however, October sales were actually up 2.5 percent given there were 25 selling days in October of 2017 vs. 26 in October of 2016. October 2017 sales YTD of 14.19 million vehicles was down 1.6 percent from the 14.42 million sold through the same period of 2016. October 2017 automotive industry seasonally annual adjusted rate (SAAR) reached 18.1 million on volume of 1.35 million vehicles. The Texas and Florida hurricane vehicle replacements are expected to add an estimated 300,000+ vehicle sales per month through the end of the year.