Nissan One of the Best Global Brands for 2017

Discussion in 'Nissan' started by xcel, Sep 25, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    Nissan has been named one of the world's most valuable in 2017 by the leading consultancy Interbrand with a 39th rank in Interbrand's annual Best Global Brands study, released today. The study estimates the value of the Nissan brand at $11.534 billion. Last year, Nissan ranked 43rd with an estimated brand value of $11.066 billion.

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    In the study, Interbrand cites Nissan's actions to improve brand value, centered around the company's

    Nissan Intelligent Mobility strategy. It also singles out the customer benefits Nissan has delivered, such as its autonomous driving technologies and electric vehicles. Interbrand has recognized Nissan as one of the world's most valuable brands for seven straight years.

    The recognition particularly reflects Nissan's strengthened focus on Nissan Intelligent Mobility in the past year, in which the company launched new products featuring the e-POWER series hybrid system and ProPILOT single-lane autonomous driving technology. Nissan also showcased Nissan Intelligent Mobility at the Consumer Electronics Show in Las Vegas in January 2017. On Sept. 6, Nissan unveiled the new Nissan LEAF, the second generation of the world's best-selling electric car.

    In compiling its report, Interbrand looks at the investment and management of each brand as a business asset, taking into account financial performance, the role of brand in the purchase decision process, and the brand’s strength.

    2017 Interbrand Study
     

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