Subaru U.S. July 2017 Sales Up 6.9% with 55,703 Vehicles Sold

Discussion in 'In the News' started by xcel, Aug 4, 2017.

  1. xcel

    xcel PZEV, there's nothing like it :) Staff Member

    [​IMG] Another record month for the AWD automaker.

    Wayne Gerdes – CleanMPG – Aug. 1, 2017

    2017 Subaru Impreza Limited

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    Subaru June 2017 Sales Overview

    In July, Subaru sold a record 55,703 vehicles, up 6.9 percent on a volume basis compared with the 52,093 sold in July of 2016. On a Daily Selling Rate (DSR) basis, sales were up 11.2 percent since there were only 25 selling days in July of 2017 vs. 26 in July of 2016. In a month when the industry was down 7.2 percent, achieving a positive result of any amount is welcome. In the case of Subaru, I can assure you that most dealership owners cracked another bottle of champagne.

    Some benchmarks breached July. July marked the 41st consecutive month of 40,000+ vehicle sales for the company and 68th consecutive month of yearly month-over-month growth.

    YTD sales of 360,513 vehicles was up 8.7 percent above the 331,551 sold through the same period of 2016.

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    Impreza and Outback sales were notably strong as each model achieved their best July ever.

    Impreza sales in July reached 7,777, up a strong 49.6 percent (up 55 percent on a DSR basis) over the 5,200 sold during July of 2016. YTD sales 50,803 are up 45.3 percent over the 34,965 sold though the same period of 2016.

    U.S. Automobile July 2017 vs. July 2016 Market Share results

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    July 2017 Market Share items of note: GM lost 1.6 percent which went entirely to Toyota. FCA was down 0.5 percent, Honda was up 0.6 percent, Hyundai was down 1.1 percent, and Subaru was up 0.5 percent.

    These large Market Share swings over just a one-year period is significant in a mature industry that has been around for over 100 years. What it describes is the American new car buyer continues to trust Japanese brands more than any other despite what I consider lesser offerings across numerous model categories.

    Once again, another down month. Remember that 3 consecutive months of lower U.S. GDP is called a recession. July was the second consecutive month of lower sales volumes and the fifth lower sales month of seven YTD.

    2017 U.S. Monthly Auto Industry Sales Totals (Hyperlinked)
    From the June 2017 Sales reports, the first half of 2017 saw U.S. YTD sales of 8.43 million, down 1.9 percent from the 8.59 million sold through the first half of 2016 YTD.

    July 2017 U.S. Automotive industry sales of 1.41 million was down a steep 7.2 percent vs. the 1.52 million sold in July of 2016. On a Daily Selling Rate (DSR) basis, sales are off a less onerous 3.5 percent given there were only 25 selling days in July of 2017 vs. 26 in July of 2016. The beginning of the second half however shows more red ink than I was expecting.

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    The RAV4 is now the #1 selling CUV in the U.S. It even outsold Ram pickups which had recently held the number two and last month the number three spot.

    The well received, powerful, and even more efficient Civic continues to astound as it is now the hottest selling sedan in the country.

    Rogue fell from 4th back to 6th while the CR-V re-entered the Top 10 after falling shy last month.

    The Accord and Corolla fell from 8th and 6th to 9th and 10th respectively, anchoring the July Top 10 U.S. Auto Sales results.

    July 2017 U.S. B and C-Segment Sales Top 10 Highlights and Totals

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    B-segment items of note: Fit is gaining its past glory moving back to number 2 while Sonic moved back to mediocrity over the past year. Accent is experiencing the largest falloff over the past three months.

    Moving to the C-segment, Civic. That is all.

    July 2017 U.S. D and Utility Segment Top 10 Sales Highlights and Totals

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    D-segment items of note: Camry moves back ahead of Accord with the all-new 2018s imminent arrival. Red-ink is predominating across the majority of models.

    And Utility's? The RAV4 was shot out of a cannon! :)

    July 2017 U.S. Pickup Truck Segment Top 10 Sales Highlights and Totals

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    Pickup Truck segment items of note: Not a big deal but GMs 4 pickups combined outsell Ford's F-Series. Some of that has to do with Sierra moving ahead of Tacoma and Colorado moving ahead of Tundra. The final note is the Ridgeline dropped out of the Top 10 with Canyon outselling it and taking the number 10 spot.

    July 2017 U.S. Electrified Segment Top 10 Sales Highlights and Totals

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    Electrified Hybrid segment items of note: Ford Fusion hybrid sales fell from #1 to #4 in July. Accord Hybrid continues to hold its place while sales have improved mightily. And the all-new 2018 Accord Hybrid is just months away. Highlander also had a good month.

    Regarding the plug-ins, the Volt fell two spots with a significant downturn in July sales. Like the Fusion HEV, the Energi and the i3 experienced sharp sales declines.

    U.S. June 2017 Sales vs. June 2016 Sales Ranks and Results for the top 18 Automobile Manufacturers (Hyperlinked)
     

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