Shame on Tesla for offering a more affordable (less than average transaction price of vehicles today, considering base vehicle and $7500 tax credit) EV with great performance and safety?! It isn't the responsibility of corporations to help people control their spending. In fact, there is nothing predatory at all about what Tesla is doing. If the general public can't look at a total purchase price, which is all that Tesla openly advertises, and make a good financial decision then we must put the blame on the consumer. I was going to get a Model S and decided against it as it would have stretched me too thin in also having to find my kids' college funds. The Model 3 on the other hand works for me. I've done the math though. That isn't to say TCO had anything to do with my decision though.